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The Product Marketing Supervisor (PMS) will oversee the marketing strategy and execution for the company’s suite of tech products and accessories.
Responsibilities:
- Collaborates with Business Development and Product Development teams in setting the creative direction and vision for the company’s brand.
- Collaborates with Research team for market and industry data insights to understand customer needs.
- Leads the development and execution of go-to-market strategies for new product launches.
- Develops and implements demand generation campaigns that increase awareness, generate leads, and drive customer interest in the product.
- Works with team to create product-related content.
- Manages product launch activities, from planning and coordination to execution.
- Tracks and measures the performance of marketing campaigns and initiatives.
Qualifications:
- Degree in Business Administration, Marketing, Advertising, Information Technology, or an related fields (Post-graduate is a plus)
- At least 3-4 years of experience in Marketing, Product Marketing, or any related fields— preferably within tech accessories, consumer electronics, IT, or FMCG industries handling high profile customers and product categories
- Prior experience in managing product launches and developing go-to-market strategies is required.
- Knowledge of telecommunication and consumer electronics dealer/retailer profiles is a plus.