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Job Description
The role of Senior Analyst – Performance & Analytics provides data-driven intelligence to support marketing and performance optimizations. In this role, you will be responsible for maintaining a segmentation product solution and regularly produce the resulting insights to help drive client performance improvements. Leveraging a wide variety of tools, data sources and industry reports to deliver insights is a core element of this position. Additionally, you will help translate the strategic value of the technical approaches leveraged to communicate measurable business value to the client.
Responsibilities:
Education and Experience:
The role of Senior Analyst – Performance & Analytics provides data-driven intelligence to support marketing and performance optimizations. In this role, you will be responsible for maintaining a segmentation product solution and regularly produce the resulting insights to help drive client performance improvements. Leveraging a wide variety of tools, data sources and industry reports to deliver insights is a core element of this position. Additionally, you will help translate the strategic value of the technical approaches leveraged to communicate measurable business value to the client.
Responsibilities:
- Produce and incrementally expand analytic solutions to provide business value on a monthly cadence
- Support process improvement and quality control for key deliverables
- Support data repository quality by sourcing and validating new data assets
- Develop a solid understanding of the client’s business, and goals
- Conduct in-depth analysis and reporting to generate insightful business recommendations
- Exercise strong communication and project management skills, escalating obstacles when necessary
Education and Experience:
- Highly accountable data professional with 2-5 years of analytic experience in an Agency or Marketing environment
- Ability to develop and execute a model or analysis in at least one of the following (Excel, Adobe Analytics, R, Python, Tableau, Power BI)
- Familiarity with cloud Data Science platforms (e.g. Azure Databricks, Jupyter, Anaconda)
- Strong communication and presentation skills, both verbal and written
- Experience with at least one Data Science environment (Azure Databricks, Jupyter)
- Must be able to handle multiple projects simultaneously
- Required proficiency in MS Programs (Word, Excel and PowerPoint)
- Preferred Bachelor’s degree in Digital Marketing, Data Science, or Marketing
Job Description
The role of Senior Analyst – Performance & Analytics provides data-driven intelligence to support marketing and performance optimizations. In this role, you will be responsible for maintaining a segmentation product solution and regularly produce the resulting insights to help drive client performance improvements. Leveraging a wide variety of tools, data sources and industry reports to deliver insights is a core element of this position. Additionally, you will help translate the strategic value of the technical approaches leveraged to communicate measurable business value to the client.
Responsibilities:
Education and Experience:
The role of Senior Analyst – Performance & Analytics provides data-driven intelligence to support marketing and performance optimizations. In this role, you will be responsible for maintaining a segmentation product solution and regularly produce the resulting insights to help drive client performance improvements. Leveraging a wide variety of tools, data sources and industry reports to deliver insights is a core element of this position. Additionally, you will help translate the strategic value of the technical approaches leveraged to communicate measurable business value to the client.
Responsibilities:
- Produce and incrementally expand analytic solutions to provide business value on a monthly cadence
- Support process improvement and quality control for key deliverables
- Support data repository quality by sourcing and validating new data assets
- Develop a solid understanding of the client’s business, and goals
- Conduct in-depth analysis and reporting to generate insightful business recommendations
- Exercise strong communication and project management skills, escalating obstacles when necessary
Education and Experience:
- Highly accountable data professional with 2-5 years of analytic experience in an Agency or Marketing environment
- Ability to develop and execute a model or analysis in at least one of the following (Excel, Adobe Analytics, R, Python, Tableau, Power BI)
- Familiarity with cloud Data Science platforms (e.g. Azure Databricks, Jupyter, Anaconda)
- Strong communication and presentation skills, both verbal and written
- Experience with at least one Data Science environment (Azure Databricks, Jupyter)
- Must be able to handle multiple projects simultaneously
- Required proficiency in MS Programs (Word, Excel and PowerPoint)
- Preferred Bachelor’s degree in Digital Marketing, Data Science, or Marketing