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Marketing Communications Group-Digital Content Manager
- Full Time, onsite
- BDO Unibank
- National Capital Region, Philippines
Salary undisclosed
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The Digital Content Manager would be responsible for managing the end-to-end operations of the Bank's influencer marketing campaigns.
Duties and responsibilities:
- Closely work with marketing managers to plan and execute influencer marketing campaigns that align with the Bank's brand and marketing goals.
- Identify and build relationships with relevant influencers in the industry.
- Review content to adhere to BDO Branding Guidelines, Marketing Communication Mandatories, and Digital Marketing Best Practices.
- Support MCG Crisis Response Team during Incident/Crisis situations as triggered by Social Media monitoring reports.
- Develop and cascade Digital Content Guidelines related to KOL Management to the various business units.
- Keep abreast with digital marketing trends, practices and standards, and monitors the competitive landscape to be able to effectively develop key materials to communicate and reach the target audience groups.
Qualifications:
- Bachelor's Degree in Marketing, Communications, Information Design, or other related areas.
- At least 5 years Digital Marketing experience, specializing in content development and influencer management.
- Must be willing to work onsite and be assigned in Makati.
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About BDO Unibank
Size | More than 5000 |
Industry | Diversified Banks |
Location | Philippines |
Founded | 2 January 1968 |