Job Summary
The Marketing Support Admin is a pivotal role focused on leveraging digital tools and platforms to enhance our marketing and sales efforts. This position demands a data-driven mindset, proficiency in HubSpot (as a super-user), and the ability to execute digital marketing strategies across various channels. The successful candidate will also be pivotal in supporting the Marketing Manager in marketing administration and communication. You will play a key role in campaign execution, analytics, and sales enablement to drive engagement, generate leads, and achieve business growth.
Key Responsibilities
Digital Marketing & Campaign Management:
- Plan, execute, and optimise digital marketing campaigns, including email marketing, paid ads, and social media strategies.
- Serve as the HubSpot super-user, managing workflows, email automation, lead scoring, and campaign tracking.
- Oversee website updates and maintenance, ensuring optimal performance, SEO, and user experience.
- Create engaging content tailored to different platforms, including blogs, landing pages, and social media.
- Analyse campaign performance metrics using tools like Google Analytics, HubSpot, and social media insights, providing actionable recommendations.
Event and Webinar Coordination:
- Plan and execute webinars, including managing platforms like Zoom, coordinating speakers, and following up with attendees.
- Assist with organising marketing events and trade shows, ensuring a smooth execution from start to finish.
- Develop and implement strategies for post-event engagement and lead nurturing.
Data-Driven Insights:
- Monitor and analyse marketing data to identify trends, ROI, and areas for optimisation.
- Conduct competitor research to ensure our strategies remain innovative and effective.
- Forecast trends in audience engagement to refine future campaigns and strategies.
Collaboration & Communication:
- Act as the bridge between marketing and sales teams, ensuring alignment on goals and priorities.
- Work closely with external agencies to develop and execute digital advertising and creative projects.
- Provide excellent customer service to clients and stakeholders, reflecting our brand values.
Qualifications & Skills
- 3+ years of experience in digital marketing, sales support, or a related role. Previous B2B sales and marketing support experience will be highly regarded.
- Bachelor’s degree in marketing, business, or a related field (or equivalent experience).
- Advanced proficiency with HubSpot CRM (certification preferred).
- Strong familiarity with tools such as Google Analytics, Zoom, Canva, and social media scheduling platforms.
- Demonstrated expertise in running integrated digital campaigns, including SEO, SEM, and social media.
- Analytical mindset with a proven ability to interpret data and generate actionable insights and recommendations.
- Exceptional organisational skills and attention to detail with the ability to manager multiple projects at once.
- Excellent written and verbal communication skills, with experience tailoring content for various platforms and communicating with various clients and stakeholders.
- Ability to thrive in a fast-paced, collaborative environment.
Job Summary
The Marketing Support Admin is a pivotal role focused on leveraging digital tools and platforms to enhance our marketing and sales efforts. This position demands a data-driven mindset, proficiency in HubSpot (as a super-user), and the ability to execute digital marketing strategies across various channels. The successful candidate will also be pivotal in supporting the Marketing Manager in marketing administration and communication. You will play a key role in campaign execution, analytics, and sales enablement to drive engagement, generate leads, and achieve business growth.
Key Responsibilities
Digital Marketing & Campaign Management:
- Plan, execute, and optimise digital marketing campaigns, including email marketing, paid ads, and social media strategies.
- Serve as the HubSpot super-user, managing workflows, email automation, lead scoring, and campaign tracking.
- Oversee website updates and maintenance, ensuring optimal performance, SEO, and user experience.
- Create engaging content tailored to different platforms, including blogs, landing pages, and social media.
- Analyse campaign performance metrics using tools like Google Analytics, HubSpot, and social media insights, providing actionable recommendations.
Event and Webinar Coordination:
- Plan and execute webinars, including managing platforms like Zoom, coordinating speakers, and following up with attendees.
- Assist with organising marketing events and trade shows, ensuring a smooth execution from start to finish.
- Develop and implement strategies for post-event engagement and lead nurturing.
Data-Driven Insights:
- Monitor and analyse marketing data to identify trends, ROI, and areas for optimisation.
- Conduct competitor research to ensure our strategies remain innovative and effective.
- Forecast trends in audience engagement to refine future campaigns and strategies.
Collaboration & Communication:
- Act as the bridge between marketing and sales teams, ensuring alignment on goals and priorities.
- Work closely with external agencies to develop and execute digital advertising and creative projects.
- Provide excellent customer service to clients and stakeholders, reflecting our brand values.
Qualifications & Skills
- 3+ years of experience in digital marketing, sales support, or a related role. Previous B2B sales and marketing support experience will be highly regarded.
- Bachelor’s degree in marketing, business, or a related field (or equivalent experience).
- Advanced proficiency with HubSpot CRM (certification preferred).
- Strong familiarity with tools such as Google Analytics, Zoom, Canva, and social media scheduling platforms.
- Demonstrated expertise in running integrated digital campaigns, including SEO, SEM, and social media.
- Analytical mindset with a proven ability to interpret data and generate actionable insights and recommendations.
- Exceptional organisational skills and attention to detail with the ability to manager multiple projects at once.
- Excellent written and verbal communication skills, with experience tailoring content for various platforms and communicating with various clients and stakeholders.
- Ability to thrive in a fast-paced, collaborative environment.