Director of Enrollment (Sales)
Job Overview
The Director of Enrollment plays a critical role in driving student enrollment growth and revenue generation, ensuring the institution’s continued expansion and impact. This position focuses on executing strategic initiatives to meet annual targets by leading a high-performing enrollment team and collaborating closely with Arizona State University through the Cintana partnership. The Director of Enrollment oversees sales teams across three campuses, working in alignment with the marketing team to optimize enrollment strategies. This role requires strong leadership, stakeholder engagement skills, and the ability to navigate established team dynamics to foster collaboration, improve processes, and meet organizational objectives.
Primary Functions
- Develop and implement targeted enrolment and admissions strategies for the Business and Health Sciences schools, ensuring all team members are aligned with annual growth and revenue goals.
- Collaborate with key partners at Cintana Education and internal stakeholders to monitor and optimize day-to-day enrolment processes, guiding team efforts to meet or exceed targets and ensuring accountability across all levels.
- Oversee and support the use of internal enrollment systems (Salesforce, Buffalo), providing training to team members for efficient system usage and data management.
- Plan, strategize, and manage the sales budget for the Business and Health Sciences schools, ensuring financial resources are allocated effectively. Lead the team in budget-related decision-making, fostering alignment with enrolment and revenue objectives.
- Manage relationships with third-party partners for enrollment campaigns, coordinating the role of the campus-based sales teams to optimize campaign performance and ensure alignment with organizational goals.
- Generate and analyse enrollment reports, providing leadership with insights and recommendations to enhance performance and facilitate data-driven decision-making. Train the team on data interpretation and usage.
- Provide direct leadership to three campus-based team leads and their respective sales teams, guiding them to consistently achieve enrollment targets. Foster a collaborative and high-performance culture across campuses, ensuring effective sales planning, funnel management, and operational execution.
- Undertake additional duties as assigned by the Executive Director and AVP of Marketing, ensuring flexibility in addressing emerging enrollment challenges and supporting cohesive team performance.
Qualifications
- Bachelor’s degree required; advanced degree in business, sales, or a related field is preferred.
- Proven experience in sales or a related field, with a strong track record of achieving sales and revenue targets.
- Strong leadership skills with demonstrated experience in managing and developing high-performing teams.
- Demonstrated expertise in partnership management, particularly with educational or corporate institutions.
- Excellent interpersonal and communication skills, with the ability to manage relationships and influence stakeholders at all levels.
- Politically astute, with the capability to navigate established team dynamics and effectively manage organizational culture.
Competencies
- Sales Goal Orientation: Results-driven with a proactive and solutions-focused approach.
- People Management: Skilled in team development, fostering collaboration, and providing leadership across multiple campuses.
- Stakeholder Management: Strong negotiation, relationship-building, and influencing skills.
- Project Management: Proficient in planning, executing, and overseeing enrollment projects to ensure successful outcomes.
- Cultural Sensitivity: Adept at navigating established team dynamics and leading change effectively.
- Technical Skills: Proficient in MS Office Suite (advanced knowledge in MS Excel is a plus).
Job Overview
The Director of Enrollment plays a critical role in driving student enrollment growth and revenue generation, ensuring the institution’s continued expansion and impact. This position focuses on executing strategic initiatives to meet annual targets by leading a high-performing enrollment team and collaborating closely with Arizona State University through the Cintana partnership. The Director of Enrollment oversees sales teams across three campuses, working in alignment with the marketing team to optimize enrollment strategies. This role requires strong leadership, stakeholder engagement skills, and the ability to navigate established team dynamics to foster collaboration, improve processes, and meet organizational objectives.
Primary Functions
- Develop and implement targeted enrolment and admissions strategies for the Business and Health Sciences schools, ensuring all team members are aligned with annual growth and revenue goals.
- Collaborate with key partners at Cintana Education and internal stakeholders to monitor and optimize day-to-day enrolment processes, guiding team efforts to meet or exceed targets and ensuring accountability across all levels.
- Oversee and support the use of internal enrollment systems (Salesforce, Buffalo), providing training to team members for efficient system usage and data management.
- Plan, strategize, and manage the sales budget for the Business and Health Sciences schools, ensuring financial resources are allocated effectively. Lead the team in budget-related decision-making, fostering alignment with enrolment and revenue objectives.
- Manage relationships with third-party partners for enrollment campaigns, coordinating the role of the campus-based sales teams to optimize campaign performance and ensure alignment with organizational goals.
- Generate and analyse enrollment reports, providing leadership with insights and recommendations to enhance performance and facilitate data-driven decision-making. Train the team on data interpretation and usage.
- Provide direct leadership to three campus-based team leads and their respective sales teams, guiding them to consistently achieve enrollment targets. Foster a collaborative and high-performance culture across campuses, ensuring effective sales planning, funnel management, and operational execution.
- Undertake additional duties as assigned by the Executive Director and AVP of Marketing, ensuring flexibility in addressing emerging enrollment challenges and supporting cohesive team performance.
Qualifications
- Bachelor’s degree required; advanced degree in business, sales, or a related field is preferred.
- Proven experience in sales or a related field, with a strong track record of achieving sales and revenue targets.
- Strong leadership skills with demonstrated experience in managing and developing high-performing teams.
- Demonstrated expertise in partnership management, particularly with educational or corporate institutions.
- Excellent interpersonal and communication skills, with the ability to manage relationships and influence stakeholders at all levels.
- Politically astute, with the capability to navigate established team dynamics and effectively manage organizational culture.
Competencies
- Sales Goal Orientation: Results-driven with a proactive and solutions-focused approach.
- People Management: Skilled in team development, fostering collaboration, and providing leadership across multiple campuses.
- Stakeholder Management: Strong negotiation, relationship-building, and influencing skills.
- Project Management: Proficient in planning, executing, and overseeing enrollment projects to ensure successful outcomes.
- Cultural Sensitivity: Adept at navigating established team dynamics and leading change effectively.
- Technical Skills: Proficient in MS Office Suite (advanced knowledge in MS Excel is a plus).