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Marketing Automation & CRM Strategist - with SIGN-ON BONUS

Salary undisclosed

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We are looking for a Marketing Automation & CRM Strategist to drive customer engagement, retention, and lifetime value through strategic CRM and loyalty initiatives. This role requires expertise in marketing automation, segmentation, and personalization, with hands-on experience in platforms like Emarsys, Klaviyo, Dotdigital, Mailchimp, Braze, ActiveCampaign, or similar email marketing tools. The ideal candidate is data-driven, customer-focused, and skilled in executing targeted campaigns that enhance brand loyalty.

Key Responsibilities:

CRM Strategy & Execution

  • Develop and execute multi-channel CRM campaigns (email, SMS, push notifications, etc.) to drive customer retention and engagement.
  • Implement automation workflows to enhance the customer journey and lifecycle marketing.
  • Create and manage segmentation strategies to personalize communication and maximize impact.
  • Loyalty Program Management
  • Design, launch, and optimize customer loyalty programs that increase retention and lifetime value.
  • Track and analyze customer behavior to refine rewards, incentives, and engagement strategies.
  • Collaborate with cross-functional teams to ensure a seamless customer experience.
  • Email & Marketing Automation
  • Manage and optimize Emarsys, Klaviyo, Dotdigital, Mailchimp, Braze, ActiveCampaign, or similar platforms for email marketing and customer communication.
  • Set up and monitor email automation, triggered sequences, and A/B testing to improve open rates and conversions.
  • Ensure email deliverability, compliance with best practices, and adherence to GDPR, CAN-SPAM, and other regulations.
  • Data-Driven Optimization
  • Leverage analytics and reporting tools to measure campaign performance, customer segmentation effectiveness, and overall program ROI.
  • Monitor key metrics such as deliverability, open rates, click-through rates, conversion rates, and churn reduction.
  • Conduct A/B testing on messaging, offers, and customer touchpoints.

What We’re Looking For:

  • 2+ years of experience in CRM, email marketing, or loyalty program management.
  • Hands-on experience with Emarsys, Klaviyo, Dotdigital, Mailchimp, Braze, ActiveCampaign, or similar platforms.
  • Strong analytical skills and ability to interpret data for actionable insights.
  • Knowledge of customer segmentation, automation workflows, and personalization tactics.
  • Excellent written and verbal communication skills.
  • Ability to thrive in a fast-paced, data-driven environment.

Preferred Qualifications:

  • Experience in eCommerce, retail, or subscription-based businesses.
  • Familiarity with HTML, CSS, and basic coding for email templates.
  • Understanding of compliance requirements (GDPR, CAN-SPAM, CCPA).
  • Proactive, innovative, and passionate about enhancing customer engagement.

We are looking for a Marketing Automation & CRM Strategist to drive customer engagement, retention, and lifetime value through strategic CRM and loyalty initiatives. This role requires expertise in marketing automation, segmentation, and personalization, with hands-on experience in platforms like Emarsys, Klaviyo, Dotdigital, Mailchimp, Braze, ActiveCampaign, or similar email marketing tools. The ideal candidate is data-driven, customer-focused, and skilled in executing targeted campaigns that enhance brand loyalty.

Key Responsibilities:

CRM Strategy & Execution

  • Develop and execute multi-channel CRM campaigns (email, SMS, push notifications, etc.) to drive customer retention and engagement.
  • Implement automation workflows to enhance the customer journey and lifecycle marketing.
  • Create and manage segmentation strategies to personalize communication and maximize impact.
  • Loyalty Program Management
  • Design, launch, and optimize customer loyalty programs that increase retention and lifetime value.
  • Track and analyze customer behavior to refine rewards, incentives, and engagement strategies.
  • Collaborate with cross-functional teams to ensure a seamless customer experience.
  • Email & Marketing Automation
  • Manage and optimize Emarsys, Klaviyo, Dotdigital, Mailchimp, Braze, ActiveCampaign, or similar platforms for email marketing and customer communication.
  • Set up and monitor email automation, triggered sequences, and A/B testing to improve open rates and conversions.
  • Ensure email deliverability, compliance with best practices, and adherence to GDPR, CAN-SPAM, and other regulations.
  • Data-Driven Optimization
  • Leverage analytics and reporting tools to measure campaign performance, customer segmentation effectiveness, and overall program ROI.
  • Monitor key metrics such as deliverability, open rates, click-through rates, conversion rates, and churn reduction.
  • Conduct A/B testing on messaging, offers, and customer touchpoints.

What We’re Looking For:

  • 2+ years of experience in CRM, email marketing, or loyalty program management.
  • Hands-on experience with Emarsys, Klaviyo, Dotdigital, Mailchimp, Braze, ActiveCampaign, or similar platforms.
  • Strong analytical skills and ability to interpret data for actionable insights.
  • Knowledge of customer segmentation, automation workflows, and personalization tactics.
  • Excellent written and verbal communication skills.
  • Ability to thrive in a fast-paced, data-driven environment.

Preferred Qualifications:

  • Experience in eCommerce, retail, or subscription-based businesses.
  • Familiarity with HTML, CSS, and basic coding for email templates.
  • Understanding of compliance requirements (GDPR, CAN-SPAM, CCPA).
  • Proactive, innovative, and passionate about enhancing customer engagement.