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The E-Commerce Manager will manage our online sales channels' day-to-day operations and strategic growth. He/she will be responsible for developing and implementing e-commerce strategies, optimizing customer experience, and ensuring the seamless performance of online sales channels.
Responsibilities:
Strategy, Growth, and Operations
- Develop and implement e-commerce strategies to drive traffic, and conversion rates, and achieve sales, revenue growth, and profitability.
- Monitor and analyze performance metrics, market trends, and consumer behavior and adjust strategies as needed.
- Manage day-to-day operations of online sales channels including product listings, pricing, promotions, and inventory management.
- Ensure e-commerce platforms’ design, functionality, and performance reflect brand standards.
- Collaborate with the merchandising department to plan and execute seasonal and promotional campaigns to increase sales.
Product and Inventory Management
- Oversee product listing updates, including new launches and discontinued items.
- Coordinate with creatives and the product development department to ensure the accuracy, appeal, and consistency of product information/description and images.
- Monitor inventory and collaborate with the merchandising department for stock availability and replenishment and management of pricing and promotions.
Customer Experience
- Ensure seamless customer services and address customer inquiries and issues promptly to maintain high customer satisfaction.
- Gather customer feedback and implement enhancements to improve the overall shopping experience.
Inventory and Supply Chain Management / Logistics
- Collaborate with the supply chain to ensure timely order fulfillment.
- Work closely with supply chain and logistics to ensure smooth replenishment and delivery of inventory to partner platforms’ warehouses.
Marketing and Advertising
- Collaborate with the marketing department to develop offsite digital marketing campaigns including but not limited to SEO, PPC, email marketing, and social media to boost traffic and sales.
- Develop onsite ads and affiliate marketing strategies to boost traffic and sales.
- Develop and implement strategies to enhance customer engagement and retention.
- Analyze marketing campaign's performance and optimize for ROI.
Sales Performance, Analysis, and Reporting
- Track KPIs like conversion rate, average basket size average order value, sales trends, and customer satisfaction.
- Analyze sales performance and customer behavior to identify growth opportunities and performance.
- Generate and present reports on e-commerce performance, trends, and insights to stakeholders.
- Stay informed about industry trends, competitor strategies, and emerging technologies.
Team Collaboration and Leadership
- Lead and mentored a team of E-Commerce Specialists and Multimedia Artists in the day-to-day performance of their jobs, ensuring efficient and effective operations.
- Provides coaching and professional development opportunities for team members.
- Establish performance goals and conduct performance reviews.
- Coordinate and collaborate with other departments to achieve e-commerce goals.
- Coordinate and collaborate with third-party vendors, agencies, and e-commerce platform partners as needed.
QUALIFICATION AND SKILLS REQUIREMENTS
- Bachelor’s degree in Business, Commerce, Marketing, Communication, or other relevant courses.
- 3-5+ years of experience in managing brands that are present in different e-commerce platforms.
- Proven track record of managing e-commerce platforms such as Lazada, Shopee, Zalora, TikTok and Shopify.
- Extensive knowledge of e-commerce operations and customer relationship management.
- Strong merchandising background.
- Experience with digital marketing tools (Meta Ads Manager, Google Analytics, email marketing).
- Excellent attention to detail and project management and organizational skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills.
- Must be willing to work in BGC.
The E-Commerce Manager will manage our online sales channels' day-to-day operations and strategic growth. He/she will be responsible for developing and implementing e-commerce strategies, optimizing customer experience, and ensuring the seamless performance of online sales channels.
Responsibilities:
Strategy, Growth, and Operations
- Develop and implement e-commerce strategies to drive traffic, and conversion rates, and achieve sales, revenue growth, and profitability.
- Monitor and analyze performance metrics, market trends, and consumer behavior and adjust strategies as needed.
- Manage day-to-day operations of online sales channels including product listings, pricing, promotions, and inventory management.
- Ensure e-commerce platforms’ design, functionality, and performance reflect brand standards.
- Collaborate with the merchandising department to plan and execute seasonal and promotional campaigns to increase sales.
Product and Inventory Management
- Oversee product listing updates, including new launches and discontinued items.
- Coordinate with creatives and the product development department to ensure the accuracy, appeal, and consistency of product information/description and images.
- Monitor inventory and collaborate with the merchandising department for stock availability and replenishment and management of pricing and promotions.
Customer Experience
- Ensure seamless customer services and address customer inquiries and issues promptly to maintain high customer satisfaction.
- Gather customer feedback and implement enhancements to improve the overall shopping experience.
Inventory and Supply Chain Management / Logistics
- Collaborate with the supply chain to ensure timely order fulfillment.
- Work closely with supply chain and logistics to ensure smooth replenishment and delivery of inventory to partner platforms’ warehouses.
Marketing and Advertising
- Collaborate with the marketing department to develop offsite digital marketing campaigns including but not limited to SEO, PPC, email marketing, and social media to boost traffic and sales.
- Develop onsite ads and affiliate marketing strategies to boost traffic and sales.
- Develop and implement strategies to enhance customer engagement and retention.
- Analyze marketing campaign's performance and optimize for ROI.
Sales Performance, Analysis, and Reporting
- Track KPIs like conversion rate, average basket size average order value, sales trends, and customer satisfaction.
- Analyze sales performance and customer behavior to identify growth opportunities and performance.
- Generate and present reports on e-commerce performance, trends, and insights to stakeholders.
- Stay informed about industry trends, competitor strategies, and emerging technologies.
Team Collaboration and Leadership
- Lead and mentored a team of E-Commerce Specialists and Multimedia Artists in the day-to-day performance of their jobs, ensuring efficient and effective operations.
- Provides coaching and professional development opportunities for team members.
- Establish performance goals and conduct performance reviews.
- Coordinate and collaborate with other departments to achieve e-commerce goals.
- Coordinate and collaborate with third-party vendors, agencies, and e-commerce platform partners as needed.
QUALIFICATION AND SKILLS REQUIREMENTS
- Bachelor’s degree in Business, Commerce, Marketing, Communication, or other relevant courses.
- 3-5+ years of experience in managing brands that are present in different e-commerce platforms.
- Proven track record of managing e-commerce platforms such as Lazada, Shopee, Zalora, TikTok and Shopify.
- Extensive knowledge of e-commerce operations and customer relationship management.
- Strong merchandising background.
- Experience with digital marketing tools (Meta Ads Manager, Google Analytics, email marketing).
- Excellent attention to detail and project management and organizational skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills.
- Must be willing to work in BGC.