Company Description
B Coffee PH is dedicated to providing expertly curated coffee capsules and machines since 2020, allowing coffee lovers to enjoy barista-quality coffee with a single press. Our products save time, money, and energy while fostering creativity in the joy of coffee-making. We are located in Pasig and offer a hybrid work setup.
Role Description
The E-Commerce Manager will be responsible for driving the growth and optimization of B Coffee’s online platforms, including marketplaces (Lazada, Shopee, etc.), the official website, and emerging channels. This role requires a strategic, data-driven individual passionate about digital retail, consumer behavior, and building a seamless online shopping experience.
Key Responsibilities
Strategy & Growth
- Develop and implement the overall e-commerce strategy to achieve revenue, profitability, and customer satisfaction goals.
- Identify growth opportunities in new channels, partnerships, and online trends.
Online Platform Management
- Manage all aspects of B Coffee's e-commerce presence on marketplaces (Lazada, Shopee, TikTok Shop, etc.) and the company’s direct-to-consumer website.
- Optimize product listings, pricing, promotions, and campaigns to maximize visibility and conversion.
- Coordinate with logistics and operations teams to ensure seamless order fulfillment and inventory management.
Digital Marketing Integration
- Collaborate with the marketing team to execute performance-driven ad campaigns (e.g., SEM, paid social, and retargeting).
- Leverage CRM tools and email marketing to drive customer retention and repeat purchases.
- Monitor and improve website traffic, conversion rates, and AOV (average order value).
Data & Analytics
- Analyze sales performance, customer behavior, and platform insights to inform decision-making.
- Provide regular reporting on KPIs, campaign performance, and competitive benchmarking.
Customer Experience
- Ensure a best-in-class customer journey, from discovery to post-purchase, across all platforms.
- Monitor and resolve customer issues on online platforms in coordination with the customer service team.
Qualifications
- Bachelor’s degree in Business, Marketing, or a related field.
- Minimum of 2–3 years of experience in e-commerce management, preferably in consumer goods or retail.
- Strong understanding of online marketplaces, digital marketing, and e-commerce operations in the Philippines.
- Proficiency in tools like Shopify, Google Analytics, and advertising platforms (Facebook Ads Manager, Google Ads).
- Exceptional organizational skills with the ability to manage multiple priorities and campaigns.
- Strong analytical mindset with a results-driven approach.
- Experience in coffee or F&B industries is a plus but not required.
What We Offer
- A dynamic, entrepreneurial environment where your ideas shape the future of coffee.
- Opportunities to lead, innovate, and grow in one of the fastest-growing local coffee brands.
- Competitive compensation and benefits package.
Company Description
B Coffee PH is dedicated to providing expertly curated coffee capsules and machines since 2020, allowing coffee lovers to enjoy barista-quality coffee with a single press. Our products save time, money, and energy while fostering creativity in the joy of coffee-making. We are located in Pasig and offer a hybrid work setup.
Role Description
The E-Commerce Manager will be responsible for driving the growth and optimization of B Coffee’s online platforms, including marketplaces (Lazada, Shopee, etc.), the official website, and emerging channels. This role requires a strategic, data-driven individual passionate about digital retail, consumer behavior, and building a seamless online shopping experience.
Key Responsibilities
Strategy & Growth
- Develop and implement the overall e-commerce strategy to achieve revenue, profitability, and customer satisfaction goals.
- Identify growth opportunities in new channels, partnerships, and online trends.
Online Platform Management
- Manage all aspects of B Coffee's e-commerce presence on marketplaces (Lazada, Shopee, TikTok Shop, etc.) and the company’s direct-to-consumer website.
- Optimize product listings, pricing, promotions, and campaigns to maximize visibility and conversion.
- Coordinate with logistics and operations teams to ensure seamless order fulfillment and inventory management.
Digital Marketing Integration
- Collaborate with the marketing team to execute performance-driven ad campaigns (e.g., SEM, paid social, and retargeting).
- Leverage CRM tools and email marketing to drive customer retention and repeat purchases.
- Monitor and improve website traffic, conversion rates, and AOV (average order value).
Data & Analytics
- Analyze sales performance, customer behavior, and platform insights to inform decision-making.
- Provide regular reporting on KPIs, campaign performance, and competitive benchmarking.
Customer Experience
- Ensure a best-in-class customer journey, from discovery to post-purchase, across all platforms.
- Monitor and resolve customer issues on online platforms in coordination with the customer service team.
Qualifications
- Bachelor’s degree in Business, Marketing, or a related field.
- Minimum of 2–3 years of experience in e-commerce management, preferably in consumer goods or retail.
- Strong understanding of online marketplaces, digital marketing, and e-commerce operations in the Philippines.
- Proficiency in tools like Shopify, Google Analytics, and advertising platforms (Facebook Ads Manager, Google Ads).
- Exceptional organizational skills with the ability to manage multiple priorities and campaigns.
- Strong analytical mindset with a results-driven approach.
- Experience in coffee or F&B industries is a plus but not required.
What We Offer
- A dynamic, entrepreneurial environment where your ideas shape the future of coffee.
- Opportunities to lead, innovate, and grow in one of the fastest-growing local coffee brands.
- Competitive compensation and benefits package.