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Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!
Responsibilities
Manages and leads a team of of managers that is responsible for ensuring acquisition metrics are delivered by growing and/ or developing key acquisition channels :
Digital Acquisition: Leads planning, execution, and measurement of consumer acquisition initiatives on digital channels, including but not limited to digital media and performance marketing (user acquisition and remarketing), Partner co-executions, and affiliate marketing. Critical tasks include incubating new channels and scaling those that have been proven to work, while managing cost efficiency.
On-ground Acquisition: Leads planning and OTIF execution of offline acquisition initiatives, including but not limited to community activations and strategic partnership. Critical tasks include incubation of new execution types with clear objectives, and scaling of existing models with Trade Marketing execution teams.
Channel Development: Leads insight based ideation, design, testing, and scale of strategic acquisition channels, through end to end program management from ideation, testing, and scale. Customer Onboarding: Leads product development and lifecycle strategy for newly-registered users, including but not limited to registration and verification journey improvements, onboarding experiences, and full comms strategy across start-of-life journey. Collaborates with product, GTM, CRM, and other teams to deliver seamless onboarding, leading to improved Verification and activation
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package
Responsibilities
Manages and leads a team of of managers that is responsible for ensuring acquisition metrics are delivered by growing and/ or developing key acquisition channels :
Digital Acquisition: Leads planning, execution, and measurement of consumer acquisition initiatives on digital channels, including but not limited to digital media and performance marketing (user acquisition and remarketing), Partner co-executions, and affiliate marketing. Critical tasks include incubating new channels and scaling those that have been proven to work, while managing cost efficiency.
On-ground Acquisition: Leads planning and OTIF execution of offline acquisition initiatives, including but not limited to community activations and strategic partnership. Critical tasks include incubation of new execution types with clear objectives, and scaling of existing models with Trade Marketing execution teams.
Channel Development: Leads insight based ideation, design, testing, and scale of strategic acquisition channels, through end to end program management from ideation, testing, and scale. Customer Onboarding: Leads product development and lifecycle strategy for newly-registered users, including but not limited to registration and verification journey improvements, onboarding experiences, and full comms strategy across start-of-life journey. Collaborates with product, GTM, CRM, and other teams to deliver seamless onboarding, leading to improved Verification and activation
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package
Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!
Responsibilities
Manages and leads a team of of managers that is responsible for ensuring acquisition metrics are delivered by growing and/ or developing key acquisition channels :
Digital Acquisition: Leads planning, execution, and measurement of consumer acquisition initiatives on digital channels, including but not limited to digital media and performance marketing (user acquisition and remarketing), Partner co-executions, and affiliate marketing. Critical tasks include incubating new channels and scaling those that have been proven to work, while managing cost efficiency.
On-ground Acquisition: Leads planning and OTIF execution of offline acquisition initiatives, including but not limited to community activations and strategic partnership. Critical tasks include incubation of new execution types with clear objectives, and scaling of existing models with Trade Marketing execution teams.
Channel Development: Leads insight based ideation, design, testing, and scale of strategic acquisition channels, through end to end program management from ideation, testing, and scale. Customer Onboarding: Leads product development and lifecycle strategy for newly-registered users, including but not limited to registration and verification journey improvements, onboarding experiences, and full comms strategy across start-of-life journey. Collaborates with product, GTM, CRM, and other teams to deliver seamless onboarding, leading to improved Verification and activation
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package
Responsibilities
Manages and leads a team of of managers that is responsible for ensuring acquisition metrics are delivered by growing and/ or developing key acquisition channels :
Digital Acquisition: Leads planning, execution, and measurement of consumer acquisition initiatives on digital channels, including but not limited to digital media and performance marketing (user acquisition and remarketing), Partner co-executions, and affiliate marketing. Critical tasks include incubating new channels and scaling those that have been proven to work, while managing cost efficiency.
On-ground Acquisition: Leads planning and OTIF execution of offline acquisition initiatives, including but not limited to community activations and strategic partnership. Critical tasks include incubation of new execution types with clear objectives, and scaling of existing models with Trade Marketing execution teams.
Channel Development: Leads insight based ideation, design, testing, and scale of strategic acquisition channels, through end to end program management from ideation, testing, and scale. Customer Onboarding: Leads product development and lifecycle strategy for newly-registered users, including but not limited to registration and verification journey improvements, onboarding experiences, and full comms strategy across start-of-life journey. Collaborates with product, GTM, CRM, and other teams to deliver seamless onboarding, leading to improved Verification and activation
What We Offer
Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package