Senior Assistant, Brand

Full Time, onsite
universal robina corporation
Quezon City, Philippines

Salary undisclosed

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Original

Simplified

Department

RUN

Employee Type

Probationary

Grow Beyond UR Job with URC!

Universal Robina Corporation is looking for a Senior Brand Assistant (Bakery) !

The Brand Assistant manages the implementation of marketing strategies for the brand/s handled by analyzing trends, conducting research planning and recommending marketing plans with the objective of raising brand awareness and increasing the market share of the product/s. He/ she shall be involved in the A&P activities of the brand/s handled.

What are the Roles and Responsibilities?

Insighting: Ability to draw insights from market data as well as from a developed skill in keen observation of the consumer's shopping purchase and consumption usage habits; gathering and analyzing market data and consumer observations for the purpose of recommending appropriate marketing strategies and action plans.
Brand/Product Positioning: Ability to evaluate concepts, processes and market segments; as well as spot/assess gaps and identify opportunities in order to develop, rationalize and recommend positioning strategies for the assigned brand within a segment or category.
Innovation: Ability to think ""outside the box"" using insights derived from consumer shopper and suage habits and from a thorough understanding of the product's manufacturing process, composition, specifications; as well as to manage the product development/improvement process for the purpose of developing new products or new way of doing things.
Advertising and Promotions: Ability to formulate objectives and strategies and execute brand communications for the assigned brand and its architecture thru various communications media and implement a promotions program against the end-consumer and the trade consistent with the brand's communication strategy.
Sales and Distribution: Ability to understand the flow of goods from the manufacturing plant to the end-consumer and assess brand potential against the trade in order to identify gaps and opportunities where programs may be implemented for category volume growth.

What are the Qualifications?

Candidate must possess at least a Bachelor’s/College Degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.
At least 1-2 years year working experience in brand marketing preferably in an FMCG set-up
Preferably has exposure to different areas of marketing especially in promotions, brand building, P&L Analysis, insighting.
Must be a skilled team player with an agile mindset; able to communicate with clarity and keep up with the latest marketing trends.
Preferably a good communicator and has experience in effectively managing stakeholders (internal and external).
Strong program knowledge and media platform proficiency (Microsoft Office, Adobe Creative Suite, Canva, and the like).

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices!

To know about the company, visit Company Profile | Universal Robina

To know more about our other career opportunities, visit Univ Robina Corp-Phil

NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.

Experience Range Range (Years)

2 - 4 years

Job posted on

2025-02-24

Insighting: Ability to draw insights from market data as well as from a developed skill in keen observation of the consumer's shopping purchase and consumption usage habits; gathering and analyzing market data and consumer observations for the purpose of recommending appropriate marketing strategies and action plans.
Brand/Product Positioning: Ability to evaluate concepts, processes and market segments; as well as spot/assess gaps and identify opportunities in order to develop, rationalize and recommend positioning strategies for the assigned brand within a segment or category.
Innovation: Ability to think ""outside the box"" using insights derived from consumer shopper and suage habits and from a thorough understanding of the product's manufacturing process, composition, specifications; as well as to manage the product development/improvement process for the purpose of developing new products or new way of doing things.
Advertising and Promotions: Ability to formulate objectives and strategies and execute brand communications for the assigned brand and its architecture thru various communications media and implement a promotions program against the end-consumer and the trade consistent with the brand's communication strategy.
Sales and Distribution: Ability to understand the flow of goods from the manufacturing plant to the end-consumer and assess brand potential against the trade in order to identify gaps and opportunities where programs may be implemented for category volume growth.

What are the Qualifications?

Candidate must possess at least a Bachelor’s/College Degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.
At least 1-2 years year working experience in brand marketing preferably in an FMCG set-up
Preferably has exposure to different areas of marketing especially in promotions, brand building, P&L Analysis, insighting.
Must be a skilled team player with an agile mindset; able to communicate with clarity and keep up with the latest marketing trends.
Preferably a good communicator and has experience in effectively managing stakeholders (internal and external).
Strong program knowledge and media platform proficiency (Microsoft Office, Adobe Creative Suite, Canva, and the like).