Digital Account Manager for Search Marketing
About the Company - This is a full-time role for a Digital Account Manager for Search Marketing at Get Hooked 360.
About the Role - The Digital Account Manager for Search Marketing is responsible for leading the development of search strategies across SEO (Search Engine Optimization) and paid search (PPC) across platforms to drive client success. This role requires an experienced strategic thinker and strong communicator who can lead teams, manage client relationships, and deliver measurable business impact. As the primary point of contact for clients, this role involves working closely with clients to understand their business goals, develop search marketing strategies, oversee execution with internal teams, analyze data for continuous optimization, and provide strategic recommendations to identify growth opportunities. The ideal candidate possesses a mix of analytical expertise, project leadership, and client management skills, with a deep understanding of search marketing trends and best practices. If you have an appreciation for the power of search engines and like excellence in execution, this role is for you.
Responsibilities
- Serve as the primary point of contact for clients, understanding their business objectives and translating them into effective search strategies.
- Regularly communicate performance updates, campaign strategies, and new opportunities to clients.
- Develop tailored SEO and paid search strategies that align with clients' business goals and maximize ROI.
- Oversee the execution of campaigns, collaborating with internal teams (SEO specialists, paid media practitioners, content teams, etc.).
- Coordinate with internal Media practitioners to plan, launch, and manage paid search campaigns on platforms like Google Ads.
- Together with the SEO team, conduct thorough SEO analysis to identify growth opportunities, including on-page and off-page optimizations.
- Identify areas for improvement in both SEO and paid search to maximize conversions and improve KPIs.
- Monitor campaign performance, analyze KPIs, and provide data-driven actionable insights to optimize conversions and efficiency to enhance account performance.
- Prepare and present performance reports and insights on campaign performance, presenting data in a clear, actionable format for clients.
- Stay up-to-date with the latest search engine algorithms, trends, and industry best practices.
- Mentor and guide junior team members, fostering a culture of excellence and professional development.
- Perform other duties as assigned.
Qualifications
Essential
- Bachelor's degree in Marketing, Business, or a related field
- 3+ years of experience in an agency
- 2+ years of experience managing SEO and paid search campaigns.
- Strong analytical skills and experience with tools like Google Analytics, Google Ads, Google Tag Manager, and SEO platforms (SEMrush, Ahrefs).
- Possesses excellent communication skills.
- Proficiency in Microsoft Excel for data analysis and reporting.
- Strong understanding of SEO best practices and how to implement them.
- Exceptional writing skills.
Nice-to-Have
- Leadership and mentorship experience
About the Company - This is a full-time role for a Digital Account Manager for Search Marketing at Get Hooked 360.
About the Role - The Digital Account Manager for Search Marketing is responsible for leading the development of search strategies across SEO (Search Engine Optimization) and paid search (PPC) across platforms to drive client success. This role requires an experienced strategic thinker and strong communicator who can lead teams, manage client relationships, and deliver measurable business impact. As the primary point of contact for clients, this role involves working closely with clients to understand their business goals, develop search marketing strategies, oversee execution with internal teams, analyze data for continuous optimization, and provide strategic recommendations to identify growth opportunities. The ideal candidate possesses a mix of analytical expertise, project leadership, and client management skills, with a deep understanding of search marketing trends and best practices. If you have an appreciation for the power of search engines and like excellence in execution, this role is for you.
Responsibilities
- Serve as the primary point of contact for clients, understanding their business objectives and translating them into effective search strategies.
- Regularly communicate performance updates, campaign strategies, and new opportunities to clients.
- Develop tailored SEO and paid search strategies that align with clients' business goals and maximize ROI.
- Oversee the execution of campaigns, collaborating with internal teams (SEO specialists, paid media practitioners, content teams, etc.).
- Coordinate with internal Media practitioners to plan, launch, and manage paid search campaigns on platforms like Google Ads.
- Together with the SEO team, conduct thorough SEO analysis to identify growth opportunities, including on-page and off-page optimizations.
- Identify areas for improvement in both SEO and paid search to maximize conversions and improve KPIs.
- Monitor campaign performance, analyze KPIs, and provide data-driven actionable insights to optimize conversions and efficiency to enhance account performance.
- Prepare and present performance reports and insights on campaign performance, presenting data in a clear, actionable format for clients.
- Stay up-to-date with the latest search engine algorithms, trends, and industry best practices.
- Mentor and guide junior team members, fostering a culture of excellence and professional development.
- Perform other duties as assigned.
Qualifications
Essential
- Bachelor's degree in Marketing, Business, or a related field
- 3+ years of experience in an agency
- 2+ years of experience managing SEO and paid search campaigns.
- Strong analytical skills and experience with tools like Google Analytics, Google Ads, Google Tag Manager, and SEO platforms (SEMrush, Ahrefs).
- Possesses excellent communication skills.
- Proficiency in Microsoft Excel for data analysis and reporting.
- Strong understanding of SEO best practices and how to implement them.
- Exceptional writing skills.
Nice-to-Have
- Leadership and mentorship experience