As a Top Accounts Lead, you'll play a key role in driving awareness, adoption, optimization, and revenue growth of Lazada Sponsored Solutions - a suite of AI-powered marketing tools that help strategic brand partners achieve business success. Reporting to the Head of Marketing Solutions for PH, you will lead a team of brand PICs to drive the adoption and investment of Lazada Sponsored Solutions among strategic brand partners. With your strong sales, project management, and communication skills, you'll work closely with our commercial team to support top conglomerate partners in leveraging the suite's knowledge and best-case practices. This is your chance to make a tangible impact on fast-growing e-commerce platforms with Lazada's top partners.
Responsibilities
- Responsible for generating investment revenue from the agreed portfolio of priority accounts
- Supervise a team of account managers/PICs to achieve adoption and revenue targets
- Lead the strategy, operation, and performance of the assigned portfolio
- Collaborate and coordinate closely with regional and local cross-functional teams (category teams, onsite, graphics, and performance marketing) to execute brand activities and projects seamlessly, project-managing timelines and creative/asset submissions. Get the buy-in of the teams to help drive revenue
- Together with your team:
- --- Act as the single point of contact for anything related to Marketing Solutions and Sponsored Solutions for assigned Global Strategic Key Account and Key Account brands and sellers
- --- Actively pitch the suite of Sponsored Solutions to acquire new brands and educate them on the benefits of each solution through customized workshops and trainings.
- --- Understand clients’ consumer funnel, goals, and strategies and help them achieve these through high-touch solution consultation and regular performance reviews.
- --- Provide support to brands/sellers and their agencies in building efficient media plans (from planning to execution to post-mortem) and share category best practices and optimization tips.
- --- Develop timely and actionable business reviews and post-mortem campaign reports.
- --- Review campaign performance, provide in-depth analysis and key recommendations to improve and optimize performance to drive growth, and provide insights on campaign performance to drive long-term solution selling
Job Requirements:
- Bachelor's Degree in business, marketing, or related field
- 5-8 years of experience in brand/account management or other sales-related experience
- Strong communication skills with ability to deliver pitches to brand partners with varied levels of media knowledge/
- Strong business acumen with analytical skill to deep dive account performance and provide actionable insights. Proficiency in MS Excel is a must.
- Strong project management and stakeholder management skills to be able to liaise with different internal and external teams with attention to details.
- Entrepreneurial spirit with a clear sense of ownership, quality and timely delivery work
- Willingness to learn and adapt in a fast-moving environment with multiple priorities
- Firm, strong personality to be able to persuade brands, sellers, and agencies to ensure proper usage of tools
- Ability to speak and write in English fluently and idiomatically.
Preferred Qualifications
- People management experience
- Experience in e-commerce, tech, platform, or fast-moving companies
- Experience in Advertising sales or performance marketing
- Hands-on media planning skill especially Facebook Collaborative Ads and/or Google Ads
- Experience related to areas of brand marketing/digital and performance marketing is a plus
As a Top Accounts Lead, you'll play a key role in driving awareness, adoption, optimization, and revenue growth of Lazada Sponsored Solutions - a suite of AI-powered marketing tools that help strategic brand partners achieve business success. Reporting to the Head of Marketing Solutions for PH, you will lead a team of brand PICs to drive the adoption and investment of Lazada Sponsored Solutions among strategic brand partners. With your strong sales, project management, and communication skills, you'll work closely with our commercial team to support top conglomerate partners in leveraging the suite's knowledge and best-case practices. This is your chance to make a tangible impact on fast-growing e-commerce platforms with Lazada's top partners.
Responsibilities
- Responsible for generating investment revenue from the agreed portfolio of priority accounts
- Supervise a team of account managers/PICs to achieve adoption and revenue targets
- Lead the strategy, operation, and performance of the assigned portfolio
- Collaborate and coordinate closely with regional and local cross-functional teams (category teams, onsite, graphics, and performance marketing) to execute brand activities and projects seamlessly, project-managing timelines and creative/asset submissions. Get the buy-in of the teams to help drive revenue
- Together with your team:
- --- Act as the single point of contact for anything related to Marketing Solutions and Sponsored Solutions for assigned Global Strategic Key Account and Key Account brands and sellers
- --- Actively pitch the suite of Sponsored Solutions to acquire new brands and educate them on the benefits of each solution through customized workshops and trainings.
- --- Understand clients’ consumer funnel, goals, and strategies and help them achieve these through high-touch solution consultation and regular performance reviews.
- --- Provide support to brands/sellers and their agencies in building efficient media plans (from planning to execution to post-mortem) and share category best practices and optimization tips.
- --- Develop timely and actionable business reviews and post-mortem campaign reports.
- --- Review campaign performance, provide in-depth analysis and key recommendations to improve and optimize performance to drive growth, and provide insights on campaign performance to drive long-term solution selling
Job Requirements:
- Bachelor's Degree in business, marketing, or related field
- 5-8 years of experience in brand/account management or other sales-related experience
- Strong communication skills with ability to deliver pitches to brand partners with varied levels of media knowledge/
- Strong business acumen with analytical skill to deep dive account performance and provide actionable insights. Proficiency in MS Excel is a must.
- Strong project management and stakeholder management skills to be able to liaise with different internal and external teams with attention to details.
- Entrepreneurial spirit with a clear sense of ownership, quality and timely delivery work
- Willingness to learn and adapt in a fast-moving environment with multiple priorities
- Firm, strong personality to be able to persuade brands, sellers, and agencies to ensure proper usage of tools
- Ability to speak and write in English fluently and idiomatically.
Preferred Qualifications
- People management experience
- Experience in e-commerce, tech, platform, or fast-moving companies
- Experience in Advertising sales or performance marketing
- Hands-on media planning skill especially Facebook Collaborative Ads and/or Google Ads
- Experience related to areas of brand marketing/digital and performance marketing is a plus