Social Media Manager, Online Gaming
Salary undisclosed
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SOLAIRE RESORT ENTERTAINMENT CITY
Position Summary
The Social Media Manager will be responsible for developing, implementing, and overseeing social media strategies to drive brand awareness, engagement, and customer acquisition. You’ll work closely with the marketing and creative teams to create compelling content, engage with our community, and ensure that our brand voice resonates across all social platforms.
Duties And Responsibilities
Social Media Strategy Development:
QUALIFICATIONS AND REQUIREMENTS
Position Summary
The Social Media Manager will be responsible for developing, implementing, and overseeing social media strategies to drive brand awareness, engagement, and customer acquisition. You’ll work closely with the marketing and creative teams to create compelling content, engage with our community, and ensure that our brand voice resonates across all social platforms.
Duties And Responsibilities
Social Media Strategy Development:
- Develop and execute a comprehensive social media strategy to support customer acquisition, brand awareness, and engagement goals.
- Analyse social media trends, competitor activity, and audience behaviour to identify opportunities for growth.
- Manage the relationship with outside agencies, influencers and brand ambassadors. Content Creation & Management:
- Lead the creation and curation of engaging, high-quality content across social media platforms, including Facebook, Twitter, Instagram, TikTok, YouTube, and others.
- Work closely with the creative team to ensure all content aligns with the brand's tone, values, and visual identity. Community Engagement:
- Foster a positive and active online community by engaging with followers, responding to comments, and participating in conversations.
- Monitor social media channels for customer feedback, sentiment, and inquiries, ensuring timely and professional responses. Campaign Management:
- Develop and manage social media campaigns, including promotions, giveaways, partnerships, and influencer collaborations.
- Ensure campaigns are optimized for maximum reach, engagement, and conversions. Analytics & Reporting:
- Track and measure social media performance, providing regular reports on key metrics such as reach, engagement, conversions, and growth.
- Use insights from data to refine strategies and improve future campaigns. Brand Monitoring & Crisis Management:
- Monitor social media channels for potential PR issues and brand reputation risks, and respond swiftly and effectively.
- Develop and maintain a crisis communication plan for managing negative comments or PR challenges on social media.
- Collaborate with the marketing, product, and customer support teams to ensure consistency in messaging and campaign integration.
- Work closely with paid media teams to align organic and paid social strategies.
- Stay up-to-date with the latest social media trends, tools, and best practices to ensure the company is using the most effective strategies.
- Continuously innovate and introduce new content formats, trends, and initiatives to keep the brand relevant and engaging.
QUALIFICATIONS AND REQUIREMENTS
- Proven experience in managing social media platforms. Experience in the online gambling, iGaming, or entertainment industries is a plus but not required.
- Strong knowledge of social media platforms, trends, and tools (e.g., Instagram, Twitter, TikTok, Facebook, YouTube, etc.).
- Experience using social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics, etc.).
- Demonstrated success in creating and executing social media campaigns that drive engagement, brand awareness, and conversions.
- Excellent writing, editing, and communication skills, with a keen eye for detail and brand consistency.
- Strong understanding of the online gambling industry and the unique challenges it presents in social media marketing.
- Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
- A passion for creativity, social media, and digital trends.
SOLAIRE RESORT ENTERTAINMENT CITY
Position Summary
The Social Media Manager will be responsible for developing, implementing, and overseeing social media strategies to drive brand awareness, engagement, and customer acquisition. You’ll work closely with the marketing and creative teams to create compelling content, engage with our community, and ensure that our brand voice resonates across all social platforms.
Duties And Responsibilities
Social Media Strategy Development:
QUALIFICATIONS AND REQUIREMENTS
Position Summary
The Social Media Manager will be responsible for developing, implementing, and overseeing social media strategies to drive brand awareness, engagement, and customer acquisition. You’ll work closely with the marketing and creative teams to create compelling content, engage with our community, and ensure that our brand voice resonates across all social platforms.
Duties And Responsibilities
Social Media Strategy Development:
- Develop and execute a comprehensive social media strategy to support customer acquisition, brand awareness, and engagement goals.
- Analyse social media trends, competitor activity, and audience behaviour to identify opportunities for growth.
- Manage the relationship with outside agencies, influencers and brand ambassadors. Content Creation & Management:
- Lead the creation and curation of engaging, high-quality content across social media platforms, including Facebook, Twitter, Instagram, TikTok, YouTube, and others.
- Work closely with the creative team to ensure all content aligns with the brand's tone, values, and visual identity. Community Engagement:
- Foster a positive and active online community by engaging with followers, responding to comments, and participating in conversations.
- Monitor social media channels for customer feedback, sentiment, and inquiries, ensuring timely and professional responses. Campaign Management:
- Develop and manage social media campaigns, including promotions, giveaways, partnerships, and influencer collaborations.
- Ensure campaigns are optimized for maximum reach, engagement, and conversions. Analytics & Reporting:
- Track and measure social media performance, providing regular reports on key metrics such as reach, engagement, conversions, and growth.
- Use insights from data to refine strategies and improve future campaigns. Brand Monitoring & Crisis Management:
- Monitor social media channels for potential PR issues and brand reputation risks, and respond swiftly and effectively.
- Develop and maintain a crisis communication plan for managing negative comments or PR challenges on social media.
- Collaborate with the marketing, product, and customer support teams to ensure consistency in messaging and campaign integration.
- Work closely with paid media teams to align organic and paid social strategies.
- Stay up-to-date with the latest social media trends, tools, and best practices to ensure the company is using the most effective strategies.
- Continuously innovate and introduce new content formats, trends, and initiatives to keep the brand relevant and engaging.
QUALIFICATIONS AND REQUIREMENTS
- Proven experience in managing social media platforms. Experience in the online gambling, iGaming, or entertainment industries is a plus but not required.
- Strong knowledge of social media platforms, trends, and tools (e.g., Instagram, Twitter, TikTok, Facebook, YouTube, etc.).
- Experience using social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics, etc.).
- Demonstrated success in creating and executing social media campaigns that drive engagement, brand awareness, and conversions.
- Excellent writing, editing, and communication skills, with a keen eye for detail and brand consistency.
- Strong understanding of the online gambling industry and the unique challenges it presents in social media marketing.
- Ability to work in a fast-paced environment, manage multiple projects, and meet deadlines.
- A passion for creativity, social media, and digital trends.