Marketing Manager (based in Philippines)

POSITION SUMMARY:

• Plan and manage all marketing, advertising, publicity and promotional events for the Group’s brands according to VG guidelines.
• Define customer centric marketing strategies, process and procedures for promotions and brand initiatives,
• Manage budget and set direction for the brand to achieve financial and business objectives.
• Support the Brand’s Business Goals.
• Support the CRM and build the base of VIP customers.

KEY AREAS OF RESPONSIBILITIES:

Build & Implement Strategic Marketing Plans

• Develop and manage the Brand annual business plan, A&P budget and monthly marketing calendar for optimum utilization of funds to increase ROI, and attain necessary approvals prior to execution.
• Develop strategies for new customer recruitment and CRM plans for top of mind recall.
• Create and publish all marketing campaigns in line with marketing plans.
• Make periodical competitor store visits to better understand the business marketing needs.
• Ensure all marketing materials are approved by Brand and/or Directors.
• Build effective working relations with key stakeholders
• Partner with 3rd party and Valiram Brand(s) to develop seasonal marketing and PR strategies.

Media Coverage.

• Plan and direct advertising, public relations, and promotional events and strategies for the Brand(s).
• Interpret Brand(s) programs for the media and the public.
• Develop social media campaigns to build online brand awareness.
• Frequently act as a Brand(s) spokesperson, representing officials at media interviews and company meetings with approval from Senior Manager / Senior Vice President – Marketing.

Media and Landlord Relationships

• Initiate, develop, and maintain local, national, and international media relations.
• Develop and maintain good relationships with mall management for tie up, mall advertising, event & real estate opportunities.

Execute Events and Promotions

• Plan and implement events calendar for positive brand building through promotional activities.
• Conduct media and press events for seasonal launches.
• Plan & execute multiple local press days & consumer events to drive brand equity.
• Coordinate ceremonies, press conferences, and other events or special projects.

CRM and VIP Customer Management

• Identify and monitor VIP Customers.
• Build and implement appropriate plans to manage VIP customers and increase their visit.

Brand Reporting and Analysis

• Prepare monthly marketing reports for Country management analysis.
• Ensure timely submission of all marketing reports including post-event reports.
• Review and research marketing campaigns of competitor brands.
• Track marketing performance, gather consumer insights and evaluate program effectiveness.
• Deliver post program and promotion analysis and key best practises to Management.

Others

• Perform other related functions as instructed or delegated by immediate supervisor or Management from time to time.
• Staff to conduct themselves in a proper and professional manner in compliance with the Code of Business Conduct.

REQUIREMENTS:

• Minimum a bachelor's degree in marketing
• Minimum 5 years of marketing experience in a comparable retail environment.
• Good interpersonal skills
• Strong Financial Acumen
• Ability to handle stress, show resilience and adapt to changing market trends.
• Pleasant Personality with positive attitude
• Excellent communicator
• Good Persuasion and negotiation skills
• Proficient in computer skills
• Fluent English, both in written and spoken. Knowledge of other languages is an added advantage.

POSITION SUMMARY:

• Plan and manage all marketing, advertising, publicity and promotional events for the Group’s brands according to VG guidelines.
• Define customer centric marketing strategies, process and procedures for promotions and brand initiatives,
• Manage budget and set direction for the brand to achieve financial and business objectives.
• Support the Brand’s Business Goals.
• Support the CRM and build the base of VIP customers.

KEY AREAS OF RESPONSIBILITIES:

Build & Implement Strategic Marketing Plans

• Develop and manage the Brand annual business plan, A&P budget and monthly marketing calendar for optimum utilization of funds to increase ROI, and attain necessary approvals prior to execution.
• Develop strategies for new customer recruitment and CRM plans for top of mind recall.
• Create and publish all marketing campaigns in line with marketing plans.
• Make periodical competitor store visits to better understand the business marketing needs.
• Ensure all marketing materials are approved by Brand and/or Directors.
• Build effective working relations with key stakeholders
• Partner with 3rd party and Valiram Brand(s) to develop seasonal marketing and PR strategies.

Media Coverage.

• Plan and direct advertising, public relations, and promotional events and strategies for the Brand(s).
• Interpret Brand(s) programs for the media and the public.
• Develop social media campaigns to build online brand awareness.
• Frequently act as a Brand(s) spokesperson, representing officials at media interviews and company meetings with approval from Senior Manager / Senior Vice President – Marketing.

Media and Landlord Relationships

• Initiate, develop, and maintain local, national, and international media relations.
• Develop and maintain good relationships with mall management for tie up, mall advertising, event & real estate opportunities.

Execute Events and Promotions

• Plan and implement events calendar for positive brand building through promotional activities.
• Conduct media and press events for seasonal launches.
• Plan & execute multiple local press days & consumer events to drive brand equity.
• Coordinate ceremonies, press conferences, and other events or special projects.

CRM and VIP Customer Management

• Identify and monitor VIP Customers.
• Build and implement appropriate plans to manage VIP customers and increase their visit.

Brand Reporting and Analysis

• Prepare monthly marketing reports for Country management analysis.
• Ensure timely submission of all marketing reports including post-event reports.
• Review and research marketing campaigns of competitor brands.
• Track marketing performance, gather consumer insights and evaluate program effectiveness.
• Deliver post program and promotion analysis and key best practises to Management.

Others

• Perform other related functions as instructed or delegated by immediate supervisor or Management from time to time.
• Staff to conduct themselves in a proper and professional manner in compliance with the Code of Business Conduct.

REQUIREMENTS:

• Minimum a bachelor's degree in marketing
• Minimum 5 years of marketing experience in a comparable retail environment.
• Good interpersonal skills
• Strong Financial Acumen
• Ability to handle stress, show resilience and adapt to changing market trends.
• Pleasant Personality with positive attitude
• Excellent communicator
• Good Persuasion and negotiation skills
• Proficient in computer skills
• Fluent English, both in written and spoken. Knowledge of other languages is an added advantage.