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About this Position As a Market Research Expert at our company, you will play a pivotal role in steering and coordinating market research activities to enhance consumer centricity in support of our Combat and Retail Brand Teams. Your primary goal is to design and execute market research that provides valuable insights to address key business questions by integrating primary and secondary data sources.
What You´ll Do
What You´ll Do
- Design and execute market research to answer business questions by integrating primary and secondary data sources
- Employ appropriate qualitative and quantitative research methods including focus groups, in home ethnographies, 1-1 interviews, concept tests, home use tests, advertising testing, discrete choice testing, etc. to address business questions
- Collaborate with cross-functional teams as a trusted business partner to influence decision making; Interact with global Consumer & Market Intelligence (CMI) /Research and Development (R&D) colleagues as needed on global initiatives
- Effectively manage projects to achieve team goals and complete work assignments within aligned deadlines
- Provide concise analysis of findings and generate actionable recommendations
- Synthesize and communicate learnings / consumer insights from studies (and past available consumer research) to stakeholders and broader cross-functional teams; Partner with R&D and Shopper teams to identify trends which are relevant to the product categories and drive awareness within the cross-functional teams
- Initiate and maintain project records in CAMP (internal global library platform)
- Bachelor's degree in Business Administration, Marketing, Computer Science, Information Technology, or any related courses
- Minimum of five (5) years of working experience in Market Research including experience in survey design and data collection methods, market segmentation and targeting, focus groups, advertising research and tracking, discrete choice methodologies and new product research.
- Strong attention to detail and data quality (e.g., proofreading supplier reports for quality, clarity, credibility, accurate coverage of action standards, etc.); Knowledge of data privacy regulations and ethical standards in research
- Knowledge of the United States (US) Consumer Packaged Goods (CPG) Market or ability and interest in becoming familiar; Flexibility to meet with US partners during reasonable US business hours
- Ability to work independently with minimal supervision; Ability to build and maintain relationships with stakeholders
- Proficiency in Microsoft Office Suite, especially Excel and PowerPoint; Strong presentation and project management skills
- Proficient in both oral and written English communication skills; Excellent communication and collaboration skills
- Amenable to work on a night-shift schedule (9:00 PM to 6:00 AM), following US holidays, and report on a hybrid work set-up in Ayala Avenue, Makati
- Flexible work scheme with flexible hours, hybrid and work from anywhere policies
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Healthcare coverage via HMO plan
- Provident Fund
- Group Life and Personal Accident Insurance
About this Position As a Market Research Expert at our company, you will play a pivotal role in steering and coordinating market research activities to enhance consumer centricity in support of our Combat and Retail Brand Teams. Your primary goal is to design and execute market research that provides valuable insights to address key business questions by integrating primary and secondary data sources.
What You´ll Do
What You´ll Do
- Design and execute market research to answer business questions by integrating primary and secondary data sources
- Employ appropriate qualitative and quantitative research methods including focus groups, in home ethnographies, 1-1 interviews, concept tests, home use tests, advertising testing, discrete choice testing, etc. to address business questions
- Collaborate with cross-functional teams as a trusted business partner to influence decision making; Interact with global Consumer & Market Intelligence (CMI) /Research and Development (R&D) colleagues as needed on global initiatives
- Effectively manage projects to achieve team goals and complete work assignments within aligned deadlines
- Provide concise analysis of findings and generate actionable recommendations
- Synthesize and communicate learnings / consumer insights from studies (and past available consumer research) to stakeholders and broader cross-functional teams; Partner with R&D and Shopper teams to identify trends which are relevant to the product categories and drive awareness within the cross-functional teams
- Initiate and maintain project records in CAMP (internal global library platform)
- Bachelor's degree in Business Administration, Marketing, Computer Science, Information Technology, or any related courses
- Minimum of five (5) years of working experience in Market Research including experience in survey design and data collection methods, market segmentation and targeting, focus groups, advertising research and tracking, discrete choice methodologies and new product research.
- Strong attention to detail and data quality (e.g., proofreading supplier reports for quality, clarity, credibility, accurate coverage of action standards, etc.); Knowledge of data privacy regulations and ethical standards in research
- Knowledge of the United States (US) Consumer Packaged Goods (CPG) Market or ability and interest in becoming familiar; Flexibility to meet with US partners during reasonable US business hours
- Ability to work independently with minimal supervision; Ability to build and maintain relationships with stakeholders
- Proficiency in Microsoft Office Suite, especially Excel and PowerPoint; Strong presentation and project management skills
- Proficient in both oral and written English communication skills; Excellent communication and collaboration skills
- Amenable to work on a night-shift schedule (9:00 PM to 6:00 AM), following US holidays, and report on a hybrid work set-up in Ayala Avenue, Makati
- Flexible work scheme with flexible hours, hybrid and work from anywhere policies
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Healthcare coverage via HMO plan
- Provident Fund
- Group Life and Personal Accident Insurance