Digital Marketing Strategist (E-Commerce & Omnichannel)
Salary undisclosed
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Overview:
We are seeking an experienced Digital Marketing Strategist to lead the development of omnichannel marketing strategies for our e-commerce clients. The ideal candidate will have agency experience and a deep understanding of digital marketing, performance media, social media management, content creation, live selling, web builds, and branding. This role requires a strategic thinker who can design full-funnel campaigns—from awareness to conversion—leveraging our diverse service mix to drive revenue growth for brands on platforms like Lazada, Shopee, TikTok, and Meta.
Key Responsibilities:1. Omnichannel Strategy Development
3+ years of experience in digital marketing strategy, preferably in an agency setting.
Strong understanding of e-commerce marketing, including Meta Ads, Google Ads, TikTok Shop, Lazada, and Shopee.
Proven experience in media planning, content strategy, live selling, and conversion-focused campaigns.
Familiarity with performance marketing metrics, analytics tools, and CRM platforms.
Experience working with influencers/KOLs and integrating them into digital campaigns.
Knowledge of web UX, CRO, and digital branding for e-commerce.
Strong analytical skills, problem-solving mindset, and ability to develop data-driven strategies.
Excellent communication, leadership, and project management skills.
DATA PRIVACY CONSENT FORM
By signing this Form, you as the data subject hereby authorize Great Deals E-Commerce Corporation (“GDEC”), its agents, representatives, and officers, to collect, process, use, update, or disclose your personal information, and hereby ratify such previous actions of GDEC, in accordance with its Data Privacy Statement, the Data Privacy Act, and other relevant Data Privacy laws, including the rules, regulations, advisories, and memoranda issued by the National Privacy Commission. This is to establish, confirm, review, or update my records, manage the information provided therein, conduct customer risk, capacity, and suitability assessments, and other legitimate business purposes, and comply with its reporting obligations under applicable laws, rules, and regulations.
You as the data subject likewise authorize Great Deals E-Commerce Corporation to collect, process, disclose, or verify your personal data so processed from any person or entity that GDEC may deem necessary, including, but not limited to, government authorities/offices.
You as the data subject agree to hold GDEC free and harmless from any liability arising from the use of any such information. The consent provided herein shall remain valid until revoked, in accordance with the provisions hereunder.
You as the data subject confirm that you are aware that under the Data Privacy Act, you have the following rights:
In view of the foregoing, you as the data subject hereby voluntarily and freely signify your specific, informed indication of will and consent to the collection and processing of your personal data. On the contrary, should you decide to withdraw your consent for the processing of your personal data during the recruitment process (or any other business purposes; can be changed in accordance with the needs of GDEC), GDEC can validly refuse to proceed with your on-the-job training application and you will no longer be considered for the same by GDEC (or any other business purposes; can be changed in accordance with the needs of GDEC).
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We are seeking an experienced Digital Marketing Strategist to lead the development of omnichannel marketing strategies for our e-commerce clients. The ideal candidate will have agency experience and a deep understanding of digital marketing, performance media, social media management, content creation, live selling, web builds, and branding. This role requires a strategic thinker who can design full-funnel campaigns—from awareness to conversion—leveraging our diverse service mix to drive revenue growth for brands on platforms like Lazada, Shopee, TikTok, and Meta.
Key Responsibilities:1. Omnichannel Strategy Development
- Design and execute integrated digital marketing strategies that align with client business objectives across multiple touchpoints
- Develop end-to-end marketing funnels for e-commerce brands, ensuring seamless transitions from awareness, engagement, and consideration to conversion and retention
- Leverage data-driven insights to optimize performance across paid media, organic content, live selling, and web platforms
- Media Buying & Performance Marketing
- Work closely with media buyers to develop ROI-driven advertising campaigns on Meta, Google, TikTok, and in-platform ad channels (Lazada & Shopee Ads)
- Optimize campaigns based on KPIs such as ROAS, CPA, and conversion rates, ensuring budget efficiency and maximum results
- Develop retargeting and retention strategies using first-party data, CRM, and email marketing automation
- Social Media & Content Strategy
- Lead the development of content strategies across platforms (Facebook, Instagram, TikTok, YouTube, and Twitter/X) that align with business goals
- Collaborate with creative teams to produce photo and video content that enhances brand storytelling and engagement
- Implement data-backed content planning, ensuring content resonates with target audiences and drives measurable results
- Live Selling & Influencer Integration
- Create a live selling strategy that maximizes conversions on TikTok Shop, Facebook Live, and e-commerce platforms
- Develop campaigns that integrate KOLs and influencers, ensuring synergy between brand awareness and direct sales
- Optimize live selling schedules, content flow, and engagement strategies to boost sales performance
- Web & E-Commerce Optimization
- Work with web developers to optimize website and landing pages for conversions, ensuring seamless user experiences
- Develop CRO (Conversion Rate Optimization) strategies, including A/B testing, UX improvements, and product page enhancements to drive sales
- Align website design with branding and marketing objectives for better consumer trust and engagement
- Branding & Customer Journey Mapping
- Develop comprehensive brand positioning strategies tailored to e-commerce audiences
- Ensure all marketing efforts maintain a consistent brand voice, messaging, and aesthetics across different digital touchpoints
- Map and optimize customer journeys, identifying pain points and opportunities to increase conversions
- Analytics, Reporting & Continuous Improvement
- Monitor and analyze marketing performance using tools like Google Analytics, Meta Ads Manager, TikTok Business Center, and CRM dashboards
- Translate data into actionable insights, ensuring continuous optimization of digital campaigns
- Stay ahead of industry trends, emerging platforms, and algorithm changes to maintain a competitive edge
3+ years of experience in digital marketing strategy, preferably in an agency setting.
Strong understanding of e-commerce marketing, including Meta Ads, Google Ads, TikTok Shop, Lazada, and Shopee.
Proven experience in media planning, content strategy, live selling, and conversion-focused campaigns.
Familiarity with performance marketing metrics, analytics tools, and CRM platforms.
Experience working with influencers/KOLs and integrating them into digital campaigns.
Knowledge of web UX, CRO, and digital branding for e-commerce.
Strong analytical skills, problem-solving mindset, and ability to develop data-driven strategies.
Excellent communication, leadership, and project management skills.
DATA PRIVACY CONSENT FORM
By signing this Form, you as the data subject hereby authorize Great Deals E-Commerce Corporation (“GDEC”), its agents, representatives, and officers, to collect, process, use, update, or disclose your personal information, and hereby ratify such previous actions of GDEC, in accordance with its Data Privacy Statement, the Data Privacy Act, and other relevant Data Privacy laws, including the rules, regulations, advisories, and memoranda issued by the National Privacy Commission. This is to establish, confirm, review, or update my records, manage the information provided therein, conduct customer risk, capacity, and suitability assessments, and other legitimate business purposes, and comply with its reporting obligations under applicable laws, rules, and regulations.
You as the data subject likewise authorize Great Deals E-Commerce Corporation to collect, process, disclose, or verify your personal data so processed from any person or entity that GDEC may deem necessary, including, but not limited to, government authorities/offices.
You as the data subject agree to hold GDEC free and harmless from any liability arising from the use of any such information. The consent provided herein shall remain valid until revoked, in accordance with the provisions hereunder.
You as the data subject confirm that you are aware that under the Data Privacy Act, you have the following rights:
- the right to withdraw the consent hereby given or to object to the processing of your personal data provided there is no other legal ground or overriding legitimate interest for the processing thereof; (b) the right to reasonable access; (c) the right to rectification; and(d) the right to erasure or blocking of your personal data subject, however, to the conditions for the legitimate exercise of the said rights under the Data Privacy Act and its implementing Rules and Regulations, and subject further to the right of GDEC to terminate any agreement/service/product availed by the signatory by GDEC, by virtue of which the personal information contemplated hereunder has been provided by you as the data subject, due to the withdrawal of your consent or request for the removal of his/her personal information
In view of the foregoing, you as the data subject hereby voluntarily and freely signify your specific, informed indication of will and consent to the collection and processing of your personal data. On the contrary, should you decide to withdraw your consent for the processing of your personal data during the recruitment process (or any other business purposes; can be changed in accordance with the needs of GDEC), GDEC can validly refuse to proceed with your on-the-job training application and you will no longer be considered for the same by GDEC (or any other business purposes; can be changed in accordance with the needs of GDEC).
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Overview:
We are seeking an experienced Digital Marketing Strategist to lead the development of omnichannel marketing strategies for our e-commerce clients. The ideal candidate will have agency experience and a deep understanding of digital marketing, performance media, social media management, content creation, live selling, web builds, and branding. This role requires a strategic thinker who can design full-funnel campaigns—from awareness to conversion—leveraging our diverse service mix to drive revenue growth for brands on platforms like Lazada, Shopee, TikTok, and Meta.
Key Responsibilities:1. Omnichannel Strategy Development
✅ 3+ years of experience in digital marketing strategy, preferably in an agency setting.
✅ Strong understanding of e-commerce marketing, including Meta Ads, Google Ads, TikTok Shop, Lazada, and Shopee.
✅ Proven experience in media planning, content strategy, live selling, and conversion-focused campaigns.
✅ Familiarity with performance marketing metrics, analytics tools, and CRM platforms.
✅ Experience working with influencers/KOLs and integrating them into digital campaigns.
✅ Knowledge of web UX, CRO, and digital branding for e-commerce.
✅ Strong analytical skills, problem-solving mindset, and ability to develop data-driven strategies.
✅ Excellent communication, leadership, and project management skills.
DATA PRIVACY CONSENT FORM
By signing this Form, you as the data subject hereby authorize Great Deals E-Commerce Corporation (“GDEC”), its agents, representatives, and officers, to collect, process, use, update, or disclose your personal information, and hereby ratify such previous actions of GDEC, in accordance with its Data Privacy Statement, the Data Privacy Act, and other relevant Data Privacy laws, including the rules, regulations, advisories, and memoranda issued by the National Privacy Commission. This is to establish, confirm, review, or update my records, manage the information provided therein, conduct customer risk, capacity, and suitability assessments, and other legitimate business purposes, and comply with its reporting obligations under applicable laws, rules, and regulations.
You as the data subject likewise authorize Great Deals E-Commerce Corporation to collect, process, disclose, or verify your personal data so processed from any person or entity that GDEC may deem necessary, including, but not limited to, government authorities/offices.
You as the data subject agree to hold GDEC free and harmless from any liability arising from the use of any such information. The consent provided herein shall remain valid until revoked, in accordance with the provisions hereunder.
You as the data subject confirm that you are aware that under the Data Privacy Act, you have the following rights:
In view of the foregoing, you as the data subject hereby voluntarily and freely signify your specific, informed indication of will and consent to the collection and processing of your personal data. On the contrary, should you decide to withdraw your consent for the processing of your personal data during the recruitment process (or any other business purposes; can be changed in accordance with the needs of GDEC), GDEC can validly refuse to proceed with your on-the-job training application and you will no longer be considered for the same by GDEC (or any other business purposes; can be changed in accordance with the needs of GDEC).
Powered by JazzHR
816CC2lPpF
We are seeking an experienced Digital Marketing Strategist to lead the development of omnichannel marketing strategies for our e-commerce clients. The ideal candidate will have agency experience and a deep understanding of digital marketing, performance media, social media management, content creation, live selling, web builds, and branding. This role requires a strategic thinker who can design full-funnel campaigns—from awareness to conversion—leveraging our diverse service mix to drive revenue growth for brands on platforms like Lazada, Shopee, TikTok, and Meta.
Key Responsibilities:1. Omnichannel Strategy Development
- Design and execute integrated digital marketing strategies that align with client business objectives across multiple touchpoints
- Develop end-to-end marketing funnels for e-commerce brands, ensuring seamless transitions from awareness, engagement, and consideration to conversion and retention
- Leverage data-driven insights to optimize performance across paid media, organic content, live selling, and web platforms
- Media Buying & Performance Marketing
- Work closely with media buyers to develop ROI-driven advertising campaigns on Meta, Google, TikTok, and in-platform ad channels (Lazada & Shopee Ads)
- Optimize campaigns based on KPIs such as ROAS, CPA, and conversion rates, ensuring budget efficiency and maximum results
- Develop retargeting and retention strategies using first-party data, CRM, and email marketing automation
- Social Media & Content Strategy
- Lead the development of content strategies across platforms (Facebook, Instagram, TikTok, YouTube, and Twitter/X) that align with business goals
- Collaborate with creative teams to produce photo and video content that enhances brand storytelling and engagement
- Implement data-backed content planning, ensuring content resonates with target audiences and drives measurable results
- Live Selling & Influencer Integration
- Create a live selling strategy that maximizes conversions on TikTok Shop, Facebook Live, and e-commerce platforms
- Develop campaigns that integrate KOLs and influencers, ensuring synergy between brand awareness and direct sales
- Optimize live selling schedules, content flow, and engagement strategies to boost sales performance
- Web & E-Commerce Optimization
- Work with web developers to optimize website and landing pages for conversions, ensuring seamless user experiences
- Develop CRO (Conversion Rate Optimization) strategies, including A/B testing, UX improvements, and product page enhancements to drive sales
- Align website design with branding and marketing objectives for better consumer trust and engagement
- Branding & Customer Journey Mapping
- Develop comprehensive brand positioning strategies tailored to e-commerce audiences
- Ensure all marketing efforts maintain a consistent brand voice, messaging, and aesthetics across different digital touchpoints
- Map and optimize customer journeys, identifying pain points and opportunities to increase conversions
- Analytics, Reporting & Continuous Improvement
- Monitor and analyze marketing performance using tools like Google Analytics, Meta Ads Manager, TikTok Business Center, and CRM dashboards
- Translate data into actionable insights, ensuring continuous optimization of digital campaigns
- Stay ahead of industry trends, emerging platforms, and algorithm changes to maintain a competitive edge
✅ 3+ years of experience in digital marketing strategy, preferably in an agency setting.
✅ Strong understanding of e-commerce marketing, including Meta Ads, Google Ads, TikTok Shop, Lazada, and Shopee.
✅ Proven experience in media planning, content strategy, live selling, and conversion-focused campaigns.
✅ Familiarity with performance marketing metrics, analytics tools, and CRM platforms.
✅ Experience working with influencers/KOLs and integrating them into digital campaigns.
✅ Knowledge of web UX, CRO, and digital branding for e-commerce.
✅ Strong analytical skills, problem-solving mindset, and ability to develop data-driven strategies.
✅ Excellent communication, leadership, and project management skills.
DATA PRIVACY CONSENT FORM
By signing this Form, you as the data subject hereby authorize Great Deals E-Commerce Corporation (“GDEC”), its agents, representatives, and officers, to collect, process, use, update, or disclose your personal information, and hereby ratify such previous actions of GDEC, in accordance with its Data Privacy Statement, the Data Privacy Act, and other relevant Data Privacy laws, including the rules, regulations, advisories, and memoranda issued by the National Privacy Commission. This is to establish, confirm, review, or update my records, manage the information provided therein, conduct customer risk, capacity, and suitability assessments, and other legitimate business purposes, and comply with its reporting obligations under applicable laws, rules, and regulations.
You as the data subject likewise authorize Great Deals E-Commerce Corporation to collect, process, disclose, or verify your personal data so processed from any person or entity that GDEC may deem necessary, including, but not limited to, government authorities/offices.
You as the data subject agree to hold GDEC free and harmless from any liability arising from the use of any such information. The consent provided herein shall remain valid until revoked, in accordance with the provisions hereunder.
You as the data subject confirm that you are aware that under the Data Privacy Act, you have the following rights:
- the right to withdraw the consent hereby given or to object to the processing of your personal data provided there is no other legal ground or overriding legitimate interest for the processing thereof; (b) the right to reasonable access; (c) the right to rectification; and(d) the right to erasure or blocking of your personal data subject, however, to the conditions for the legitimate exercise of the said rights under the Data Privacy Act and its implementing Rules and Regulations, and subject further to the right of GDEC to terminate any agreement/service/product availed by the signatory by GDEC, by virtue of which the personal information contemplated hereunder has been provided by you as the data subject, due to the withdrawal of your consent or request for the removal of his/her personal information
In view of the foregoing, you as the data subject hereby voluntarily and freely signify your specific, informed indication of will and consent to the collection and processing of your personal data. On the contrary, should you decide to withdraw your consent for the processing of your personal data during the recruitment process (or any other business purposes; can be changed in accordance with the needs of GDEC), GDEC can validly refuse to proceed with your on-the-job training application and you will no longer be considered for the same by GDEC (or any other business purposes; can be changed in accordance with the needs of GDEC).
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816CC2lPpF