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The Marketing Specialist will be responsible for developing and executing local marketing strategies that drive brand awareness, customer acquisition, and sales growth in specific geographic areas. He/she will collaborate closely with the marketing team to ensure that regional campaigns align with overall marketing goals and objectives.
Job Responsibility
- Event Planning: Plan, coordinate, and execute local events, trade shows, and community engagement activities to promote brand awareness and product/service offerings.
- Budget Management: Work closely with the Marketing Head in managing and monitoring the principal Marketing Development Fund and Marketing budget effectively to maximize ROI.
- Promotional Materials: Develop and distribute localized marketing collateral, promotional materials, and signage as needed.
- Performance Tracking: Monitor and report on the effectiveness of field marketing campaigns, adjusting strategies as necessary to achieve desired results.
- Collaboration: Collaborate with cross-functional teams, including sales, product management, and creative, to ensure marketing efforts are synchronized with overall business goals.
- Local Market Analysis: Conduct research and analysis of local market conditions, competitors, and customer demographics to identify opportunities and challenges.
- Channel Strategy Development: Develop and execute channel marketing strategies that align with company objectives, ensuring the growth and success of our channel partners.
Job Qualification
- Bachelor's degree in marketing, business, or a related field (or equivalent work experience).
- Proven experience preferably in IT Industry.
- Strong understanding of local market dynamics and consumer behavior.
- Excellent project management and organizational skills.
- Creative thinking and problem-solving abilities.
- Proficiency in marketing software and analytics tools.
- Effective communication and interpersonal skills.
- Ability to work independently and collaboratively in a team environment.
- Willingness to travel as needed.
The Marketing Specialist will be responsible for developing and executing local marketing strategies that drive brand awareness, customer acquisition, and sales growth in specific geographic areas. He/she will collaborate closely with the marketing team to ensure that regional campaigns align with overall marketing goals and objectives.
Job Responsibility
- Event Planning: Plan, coordinate, and execute local events, trade shows, and community engagement activities to promote brand awareness and product/service offerings.
- Budget Management: Work closely with the Marketing Head in managing and monitoring the principal Marketing Development Fund and Marketing budget effectively to maximize ROI.
- Promotional Materials: Develop and distribute localized marketing collateral, promotional materials, and signage as needed.
- Performance Tracking: Monitor and report on the effectiveness of field marketing campaigns, adjusting strategies as necessary to achieve desired results.
- Collaboration: Collaborate with cross-functional teams, including sales, product management, and creative, to ensure marketing efforts are synchronized with overall business goals.
- Local Market Analysis: Conduct research and analysis of local market conditions, competitors, and customer demographics to identify opportunities and challenges.
- Channel Strategy Development: Develop and execute channel marketing strategies that align with company objectives, ensuring the growth and success of our channel partners.
Job Qualification
- Bachelor's degree in marketing, business, or a related field (or equivalent work experience).
- Proven experience preferably in IT Industry.
- Strong understanding of local market dynamics and consumer behavior.
- Excellent project management and organizational skills.
- Creative thinking and problem-solving abilities.
- Proficiency in marketing software and analytics tools.
- Effective communication and interpersonal skills.
- Ability to work independently and collaboratively in a team environment.
- Willingness to travel as needed.