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Title: Senior Brand Manager
The Senior Brand Manager is responsible for the overall management and achievement of long-term and short-term sales and brand objectives of the assigned category. In support of the company’s vision and evolving menu, the Marketing Senior Manager will also be in-charge of developing recommended strategies for the category.
To be able to achieve the long and short-term sales and brand objectives, he/she will:
Key Results Area
Sales and Market Share Growth
The Senior Brand Manager is responsible for the overall management and achievement of long-term and short-term sales and brand objectives of the assigned category. In support of the company’s vision and evolving menu, the Marketing Senior Manager will also be in-charge of developing recommended strategies for the category.
To be able to achieve the long and short-term sales and brand objectives, he/she will:
- Lead the thorough review of the assigned category/ies to unearth potential gaps and opportunity areas specific to the product, pricing and promotional strategies.
- Recommend corresponding strategies covering the entire marketing mix for the assigned category.
- Lead collaborative efforts with cross-functional teams, Trade Marketing, Creative Agency, Media Agency, PR/ Digital Agencies, Corporate Media and Corporate Research to ensure the OTIF launch of all projects.
Key Results Area
Sales and Market Share Growth
- Conducts a thorough annual brand/business review for category and recommends the marketing plan and OGSM for the next 1-3 years.
- Spearheads development of long and short-term category marketing plans to achieve category/ product sales and volume objectives.
- Prepares monthly business reviews for assigned category/ies and makes the necessary adjustments and recommendations to ensure business targets are met and brand performance remains on track.
- Monitors market trends, product and equity data and identifies opportunity areas that the category can leverage on to drive competitive advantage.
- Identifies research gaps within the category and leads development of the research plans.
- Reviews and analyzes reports on competitor pricing and product/service performance; Utilizes data for pricing and product strategies.
- Leads project coordination with cross-functional Product Work Group to ensure smooth execution of product development, launch and monitoring.
- Collaborates with Trade Marketing, Creative Agency, Media Agency, PR/Digital Agencies, Corporate Media and Corporate Research in developing, executing and monitoring integrated marketing campaigns.
- Leads the development and execution of marketing and promotional programs both for new and existing products to stimulate demand for such and generate sales and profit.
- Checks compliance with marketing policy, brand visual identity, and other brand-related mandatories.
- Creates annual budget plan for the assigned categories based on the approved marketing calendar.
- Manages marketing expenditures related to assigned category and ensures plans and activities are implemented within agreed schedules and budgets.
- Ensures SAP budget monitoring are consistently up to date for internal processing of invoices.
- Builds and owns the demand forecasts for products handled and regularly monitors, analyzes, and adjusts, as necessary.
- Regularly monitors stock level of key raw materials of assigned products, and develops moveout plans to mitigate lapsing risk, as needed.
- Organizes the department and selects team members to support the achievement of department goals.
- Creates the Succession Plan for the direct reports (DRs) to ensure business continuity vis-à-vis employee development.
- Conducts performance evaluation of direct reports.
- Creates the direct reports’ development plans based on competency assessment and individual performance; implements/monitors the achievement of developmental objectives or milestones.
- Identifies key talents (KTs) among direct reports; develops a career plan for direct reports who are identified as key talents.
- Drives participation of the team to employee engagement programs; develops action plans to address employee engagement issues.
- Facilitates employee issue resolution and implements the disciplinary action process when needed.
- Serves as SME for training-related needs.
- Graduate of Business Administration, Marketing, or any related field.
- Must have at least 5 to 7 years of experience in Brand Management, Marketing, or Advertising.
- Must have a strong business orientation, including management of plans and long-term strategic planning.
- Must have a solid consumer orientation, with skills in strategic and operational analysis of consumers, conducting research, focus group discussions, and strategic thinking on consumer preferences, demographics, and market targets.
- Able to negotiate effectively with agencies and other third parties outside the company, optimizing benefits for the company while minimizing costs related to the negotiated transactions.
- Must be very creative, with extensive involvement in New Product Development, Product Management, Advertising and Promotions, Media Management, and Research.
- Must be highly analytical, capable of identifying issues, determining alternative courses of action, and charting the best course after assessing and measuring costs, pros, and cons of possible alternatives.
- Must have excellent skills in sales forecasting, budget management, and research activities.
- Must be a good multitasker, able to manage numerous tasks and projects simultaneously and effectively.
- Must be proficient in MS Excel, Word, and PowerPoint.
- Willing to be assigned to Ortigas, Pasig City (hybrid set-up).
Title: Senior Brand Manager
The Senior Brand Manager is responsible for the overall management and achievement of long-term and short-term sales and brand objectives of the assigned category. In support of the company’s vision and evolving menu, the Marketing Senior Manager will also be in-charge of developing recommended strategies for the category.
To be able to achieve the long and short-term sales and brand objectives, he/she will:
Key Results Area
Sales and Market Share Growth
The Senior Brand Manager is responsible for the overall management and achievement of long-term and short-term sales and brand objectives of the assigned category. In support of the company’s vision and evolving menu, the Marketing Senior Manager will also be in-charge of developing recommended strategies for the category.
To be able to achieve the long and short-term sales and brand objectives, he/she will:
- Lead the thorough review of the assigned category/ies to unearth potential gaps and opportunity areas specific to the product, pricing and promotional strategies.
- Recommend corresponding strategies covering the entire marketing mix for the assigned category.
- Lead collaborative efforts with cross-functional teams, Trade Marketing, Creative Agency, Media Agency, PR/ Digital Agencies, Corporate Media and Corporate Research to ensure the OTIF launch of all projects.
Key Results Area
Sales and Market Share Growth
- Conducts a thorough annual brand/business review for category and recommends the marketing plan and OGSM for the next 1-3 years.
- Spearheads development of long and short-term category marketing plans to achieve category/ product sales and volume objectives.
- Prepares monthly business reviews for assigned category/ies and makes the necessary adjustments and recommendations to ensure business targets are met and brand performance remains on track.
- Monitors market trends, product and equity data and identifies opportunity areas that the category can leverage on to drive competitive advantage.
- Identifies research gaps within the category and leads development of the research plans.
- Reviews and analyzes reports on competitor pricing and product/service performance; Utilizes data for pricing and product strategies.
- Leads project coordination with cross-functional Product Work Group to ensure smooth execution of product development, launch and monitoring.
- Collaborates with Trade Marketing, Creative Agency, Media Agency, PR/Digital Agencies, Corporate Media and Corporate Research in developing, executing and monitoring integrated marketing campaigns.
- Leads the development and execution of marketing and promotional programs both for new and existing products to stimulate demand for such and generate sales and profit.
- Checks compliance with marketing policy, brand visual identity, and other brand-related mandatories.
- Creates annual budget plan for the assigned categories based on the approved marketing calendar.
- Manages marketing expenditures related to assigned category and ensures plans and activities are implemented within agreed schedules and budgets.
- Ensures SAP budget monitoring are consistently up to date for internal processing of invoices.
- Builds and owns the demand forecasts for products handled and regularly monitors, analyzes, and adjusts, as necessary.
- Regularly monitors stock level of key raw materials of assigned products, and develops moveout plans to mitigate lapsing risk, as needed.
- Organizes the department and selects team members to support the achievement of department goals.
- Creates the Succession Plan for the direct reports (DRs) to ensure business continuity vis-à-vis employee development.
- Conducts performance evaluation of direct reports.
- Creates the direct reports’ development plans based on competency assessment and individual performance; implements/monitors the achievement of developmental objectives or milestones.
- Identifies key talents (KTs) among direct reports; develops a career plan for direct reports who are identified as key talents.
- Drives participation of the team to employee engagement programs; develops action plans to address employee engagement issues.
- Facilitates employee issue resolution and implements the disciplinary action process when needed.
- Serves as SME for training-related needs.
- Graduate of Business Administration, Marketing, or any related field.
- Must have at least 5 to 7 years of experience in Brand Management, Marketing, or Advertising.
- Must have a strong business orientation, including management of plans and long-term strategic planning.
- Must have a solid consumer orientation, with skills in strategic and operational analysis of consumers, conducting research, focus group discussions, and strategic thinking on consumer preferences, demographics, and market targets.
- Able to negotiate effectively with agencies and other third parties outside the company, optimizing benefits for the company while minimizing costs related to the negotiated transactions.
- Must be very creative, with extensive involvement in New Product Development, Product Management, Advertising and Promotions, Media Management, and Research.
- Must be highly analytical, capable of identifying issues, determining alternative courses of action, and charting the best course after assessing and measuring costs, pros, and cons of possible alternatives.
- Must have excellent skills in sales forecasting, budget management, and research activities.
- Must be a good multitasker, able to manage numerous tasks and projects simultaneously and effectively.
- Must be proficient in MS Excel, Word, and PowerPoint.
- Willing to be assigned to Ortigas, Pasig City (hybrid set-up).