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Growth Marketing Specialist
Description -
Job Summary
• This role is responsible for executing growth marketing activities aligned with company objectives and implement new customer segmentation strategies and experience plans. The role oversees growth marketing support activities including analyzing campaign data, identifying trends, and implementing changes to improve performance and testing, refining marketing tactics, keeping abreast of the latest digital marketing trends, and exploring new channels for user acquisition and growth.
What a Growth Marketing Specialist does at HP:
• Planning and executing growth-centric campaigns for user acquisition.
• Analyzing user behavior and conversion data.
• Experimenting with various acquisition channels and strategies.
• Collaborating with cross-functional teams to drive marketing objectives.
• Monitoring and reporting on the performance of growth initiatives.
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-5 years of work experience, preferably in performance marketing, digital marketing, product marketing or a related field.
Preferred Certifications
NA
Knowledge & Skills
• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.
• Complexity
Responds to moderately complex issues within established guidelines.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision – to create technology that makes life better for everyone, everywhere.
#LI-POST
Job -
Marketing
Schedule -
Full time
Shift -
No Shift premium (Philippines)
Travel -
25%
Relocation -
No
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement
Description -
Job Summary
• This role is responsible for executing growth marketing activities aligned with company objectives and implement new customer segmentation strategies and experience plans. The role oversees growth marketing support activities including analyzing campaign data, identifying trends, and implementing changes to improve performance and testing, refining marketing tactics, keeping abreast of the latest digital marketing trends, and exploring new channels for user acquisition and growth.
What a Growth Marketing Specialist does at HP:
• Planning and executing growth-centric campaigns for user acquisition.
• Analyzing user behavior and conversion data.
• Experimenting with various acquisition channels and strategies.
• Collaborating with cross-functional teams to drive marketing objectives.
• Monitoring and reporting on the performance of growth initiatives.
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-5 years of work experience, preferably in performance marketing, digital marketing, product marketing or a related field.
Preferred Certifications
NA
Knowledge & Skills
• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.
• Complexity
Responds to moderately complex issues within established guidelines.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision – to create technology that makes life better for everyone, everywhere.
#LI-POST
Job -
Marketing
Schedule -
Full time
Shift -
No Shift premium (Philippines)
Travel -
25%
Relocation -
No
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement