Senior Marketing Manager – Workflow & Insights, Campaign Center of Excellence
Salary undisclosed
Checking job availability...
Original
Simplified
Why Nasdaq
When you work at Nasdaq, you’re working for more open and transparent markets so that more people can access opportunities. Connections can be made, jobs can be created, and communities can thrive. We want all our employees to have access to opportunity, too. That means planning for career growth, ensuring you have the tools you need, and promoting an inclusive culture where we’re all valued for our unique perspective.
Here, you will work for a global tech leader committed to breaking down barriers to inclusive prosperity. We see technology as a means to free people up to work together more productively and effectively by centralizing data, analytics, and market intelligence.
Here, we’re committed to building a more diverse and inclusive workforce. Not only is it our responsibility to do better, but we also need representative voices to power the fresh thinking that is vital for our business and our clients.
What We Offer
Nasdaq is seeking a strategic and results-driven Senior Marketing Manager to lead campaign management, coordination and delivery for our Workflow & Insights businesses. This role is responsible for developing, driving and coordinating integrated marketing campaigns aligned with strategic business priorities, driving demand generation and enhancing brand awareness and engagement across key audiences. You will play a critical leadership role, leading a team of local marketers to deliver impactful, data-driven marketing programs and collaborating closely with other senior Marketing leaders and a distributed team to advance progress.
This is a permanent full-time role based in BGC Taguig City following a hybrid work model setup (at least 2 in office days per week).
You can expect an autonomous but fast-paced work environment where you are recognized for your results and ability to drive things forward. Every day brings many opportunities to learn & grow and rewards with a global impact we create.
In return, you will receive HMO coverage for you and your dependents, employee stock purchase plan, equity grant, retirement plan, annual bonus, free counseling sessions, subscription to e-learning platforms, fitness, wellness and more.
What You Will Do
Campaign Strategy & Execution
• Partner with internal collaborators (e.g., growth, product, content marketing, events and digital marketing teams) to create targeted, data-driven marketing programs aligned with business goals.
• Handle and monitor campaign calendars in a shared project management platform (Monday.com)
• Lead a team to develop and implement multi-channel marketing campaigns to drive engagement, lead generation, and brand awareness for Nasdaq’s Workflow & Insights businesses.
• Implement multi-channel, highly orchestrated activations to reach key audiences and achieve business results.
• Optimize campaigns based on performance analytics, using data-driven insights to improve effectiveness.
Leadership & Team Management
• Lead and mentor a team of marketing professionals, fostering a culture of innovation and excellence.
• Provide strategic guidance and support to ensure team members deliver high-quality marketing initiatives on time and on-budget.
• Collaborate with cross-functional teams to align marketing efforts with broader objectives.
• Work with the CoE Director to implement operational efficiency and process standardization for the team, identifying and mitigating bottlenecks to improve resource effectiveness.
• Prioritize resources to deliver incremental efficiency and scale capacity.
Performance Measurement & Optimization
• In conjunction with the marketing analytics team and growth and product marketing teams, establish, track and monitor important metrics and analyze campaign performance, using insights to optimize marketing efforts.
• Work closely with the marketing systems, analytics and growth marketing teams to use CRM (Salesforce), marketing automation (Marketo, Pardot, etc) and digital analytics for campaign tracking and reporting.
• Ensure continuous improvement by testing and refining marketing strategies based on data insights.
Stakeholder Collaboration & Budget Management
• Partner with other Marketing leaders to ensure marketing programs support revenue growth and business priorities.
• Manage marketing budgets allocated for activations, ensuring efficient allocation of resources for maximum impact.
• Collaborate with external agencies and vendors to implement high-quality marketing campaigns.
What We Expect
• 8-12 years of experience in B2B marketing, preferably in financial services, fintech, or capital markets.
• Consistent track record of developing and implementing integrated marketing campaigns with measurable results.
• Strong experience in demand generation, digital marketing, content marketing, and ABM strategies.
• Leadership experience with a demonstrated ability to handle and mentor teams.
• Proficiency in marketing automation tools (Marketo, Pardot), CRM systems (Salesforce), and analytics tools.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
• Strong analytical approach and ability to translate data into actionable insights.
• Exceptional communication and stakeholder management skills.
• Amenable to work in a mid and night shift schedule
What Would be Helpful
• Strategic problem solver with a data-driven approach to marketing.
• Excellent leadership and team management abilities.
• Ability to thrive in a fast-paced, dynamic environment.
• Passion for innovation and continuous improvement.
Does It Sound Like You?
Please follow through by clicking the “Apply” link and submitting your application. If your skills and experience are a match, we will be in touch soon. In the meantime, please visit our website and social media channels to learn more about our innovative business, inclusive culture and discover why Nasdaq Manila is Great Place To Work certified!
Come as You Are
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
When you work at Nasdaq, you’re working for more open and transparent markets so that more people can access opportunities. Connections can be made, jobs can be created, and communities can thrive. We want all our employees to have access to opportunity, too. That means planning for career growth, ensuring you have the tools you need, and promoting an inclusive culture where we’re all valued for our unique perspective.
Here, you will work for a global tech leader committed to breaking down barriers to inclusive prosperity. We see technology as a means to free people up to work together more productively and effectively by centralizing data, analytics, and market intelligence.
Here, we’re committed to building a more diverse and inclusive workforce. Not only is it our responsibility to do better, but we also need representative voices to power the fresh thinking that is vital for our business and our clients.
What We Offer
Nasdaq is seeking a strategic and results-driven Senior Marketing Manager to lead campaign management, coordination and delivery for our Workflow & Insights businesses. This role is responsible for developing, driving and coordinating integrated marketing campaigns aligned with strategic business priorities, driving demand generation and enhancing brand awareness and engagement across key audiences. You will play a critical leadership role, leading a team of local marketers to deliver impactful, data-driven marketing programs and collaborating closely with other senior Marketing leaders and a distributed team to advance progress.
This is a permanent full-time role based in BGC Taguig City following a hybrid work model setup (at least 2 in office days per week).
You can expect an autonomous but fast-paced work environment where you are recognized for your results and ability to drive things forward. Every day brings many opportunities to learn & grow and rewards with a global impact we create.
In return, you will receive HMO coverage for you and your dependents, employee stock purchase plan, equity grant, retirement plan, annual bonus, free counseling sessions, subscription to e-learning platforms, fitness, wellness and more.
What You Will Do
Campaign Strategy & Execution
• Partner with internal collaborators (e.g., growth, product, content marketing, events and digital marketing teams) to create targeted, data-driven marketing programs aligned with business goals.
• Handle and monitor campaign calendars in a shared project management platform (Monday.com)
• Lead a team to develop and implement multi-channel marketing campaigns to drive engagement, lead generation, and brand awareness for Nasdaq’s Workflow & Insights businesses.
• Implement multi-channel, highly orchestrated activations to reach key audiences and achieve business results.
• Optimize campaigns based on performance analytics, using data-driven insights to improve effectiveness.
Leadership & Team Management
• Lead and mentor a team of marketing professionals, fostering a culture of innovation and excellence.
• Provide strategic guidance and support to ensure team members deliver high-quality marketing initiatives on time and on-budget.
• Collaborate with cross-functional teams to align marketing efforts with broader objectives.
• Work with the CoE Director to implement operational efficiency and process standardization for the team, identifying and mitigating bottlenecks to improve resource effectiveness.
• Prioritize resources to deliver incremental efficiency and scale capacity.
Performance Measurement & Optimization
• In conjunction with the marketing analytics team and growth and product marketing teams, establish, track and monitor important metrics and analyze campaign performance, using insights to optimize marketing efforts.
• Work closely with the marketing systems, analytics and growth marketing teams to use CRM (Salesforce), marketing automation (Marketo, Pardot, etc) and digital analytics for campaign tracking and reporting.
• Ensure continuous improvement by testing and refining marketing strategies based on data insights.
Stakeholder Collaboration & Budget Management
• Partner with other Marketing leaders to ensure marketing programs support revenue growth and business priorities.
• Manage marketing budgets allocated for activations, ensuring efficient allocation of resources for maximum impact.
• Collaborate with external agencies and vendors to implement high-quality marketing campaigns.
What We Expect
• 8-12 years of experience in B2B marketing, preferably in financial services, fintech, or capital markets.
• Consistent track record of developing and implementing integrated marketing campaigns with measurable results.
• Strong experience in demand generation, digital marketing, content marketing, and ABM strategies.
• Leadership experience with a demonstrated ability to handle and mentor teams.
• Proficiency in marketing automation tools (Marketo, Pardot), CRM systems (Salesforce), and analytics tools.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
• Strong analytical approach and ability to translate data into actionable insights.
• Exceptional communication and stakeholder management skills.
• Amenable to work in a mid and night shift schedule
What Would be Helpful
• Strategic problem solver with a data-driven approach to marketing.
• Excellent leadership and team management abilities.
• Ability to thrive in a fast-paced, dynamic environment.
• Passion for innovation and continuous improvement.
Does It Sound Like You?
Please follow through by clicking the “Apply” link and submitting your application. If your skills and experience are a match, we will be in touch soon. In the meantime, please visit our website and social media channels to learn more about our innovative business, inclusive culture and discover why Nasdaq Manila is Great Place To Work certified!
Come as You Are
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.