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Sr. Digital Marketing Associate (E-commerce)

Salary undisclosed

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JOB SUMMARY: (HYBRID Set-Up)

The Sr. Digital Marketing Associate (E-commerce) role focuses on maximizing Brand ROI through data-driven strategies in executing performance ads, executing and optimizing online campaigns across platforms to efficiently acquire customers and drive conversions. The Sr. Digital Marketing Associate- Ecomm should be enthusiastic about digital performance marketing, data analytics, exceptionally organized, and skilled at driving conversion and growth across our online marketplaces.

1. Managing Online Marketplaces:

• Develop and execute data-driven performance strategies to drive customer acquisition, retention, and revenue growth.

• Plan, launch, and optimize online campaigns across marketplaces, including paid search, paid placements, promos and discounts.

• Responsible for maintaining and improving brand’s position and display in online e-commerce store.

2. Performance Marketing Management:

• Develop, implement, and manage end-to-end performance marketing campaigns across digital channels and online marketplaces.

• Manage ads budgets, bid strategies, and campaign targeting to maximize ROI and achieve performance KPIs.

• Analyze campaign performance metrics, including CTR, CPC, CPA, ROAS, and conversion rates, to identify trends, insights, and areas for optimization.

• Implement A/B testing and experimentation methodologies to optimize ad creative, landing pages, and conversion funnels for maximum performance.

3. Analytics and Reporting:

• Track, analyze, and report on the performance of online store and performance marketing activities.

• Use data to identify trends and insights, making recommendations for improvements.

• Provide monthly reports on KPIs to the team lead.

Perform other related work-related tasks as may be assigned.

Qualifications:

• Bachelor’s degree in Marketing, Business Management, Communication Arts or any related discipline.

• At least 1-2 years of work experience preferably in a digital marketing role.

• Strong analytical, written communication and presentation skills .

• Strong knowledge of online marketplace platforms (Shopee, Lazada, Tiktok, Website) and executing online campaigns.

• Strong knowledge of Performance Marketing Tools (In Platform Ads, FB Ads Manager, Tiktok Ads).

• Ability to manage advertising budgets and optimize campaigns.

• Proficient in MS Office (Word, Excel, PowerPoint, etc.).

Benefits:

• Full-time work, probationary for 6 months with a chance to be regularized.

• Equipment Provided

• HMO Coverage on Day 1

• VL/SL Credits upon Regularization

• Quarterly supply of supplements upon regularization

• Yearly salary review

• Variable bonus