E-Commerce Specialist

Job Title: E-Commerce Specialist

Job Summary:
The E-Commerce Specialist is responsible for managing and optimizing the company’s online sales platforms to drive growth and profitability. This role involves overseeing product listings, enhancing the online shopping experience, developing digital marketing strategies, and analyzing data to improve performance. The ideal candidate will have a strong background in e-commerce platforms, online marketing, and data analytics to help achieve business objectives and enhance customer satisfaction.

Key Responsibilities:

• Online Store Management:

• Manage and update product listings on e-commerce platforms, ensuring accuracy, consistency, and alignment with brand standards.

• Monitor inventory levels and coordinate with the operations team to ensure products are available and orders are fulfilled promptly.

• Digital Marketing and Promotions:

• Develop and execute online marketing strategies to drive traffic, increase sales, and enhance customer engagement on e-commerce platforms.

• Manage paid advertising campaigns (Google Ads, social media ads) to optimize ROI and customer acquisition.

• Create and manage promotions, discounts, and product launches to attract new customers and retain existing ones.

• Website Optimization and User Experience:

• Optimize the user experience (UX) and interface (UI) of the online store to improve customer satisfaction and conversion rates.

• Conduct A/B testing and analyze website performance to identify areas for improvement and implement enhancements.

• Data Analysis and Reporting:

• Analyze website analytics, sales data, and customer behavior to identify trends and make data-driven decisions.

• Monitor key performance indicators (KPIs) such as sales growth, conversion rates, customer retention, and average order value.

• Provide regular performance reports to management and recommend strategies for continuous improvement.

• Customer Service and Experience:

• Ensure a seamless online shopping experience by responding to customer inquiries, addressing issues, and resolving problems promptly.

• Implement strategies to improve customer satisfaction, loyalty, and retention on the e-commerce platforms.

• Collaboration with Internal Teams:

• Work closely with marketing, product, and operations teams to align e-commerce strategies with company goals.

• Provide insights and recommendations to the product development and marketing teams based on customer feedback and sales trends.

• Stay Updated on E-Commerce Trends:

• Keep up to date with the latest e-commerce trends, tools, and technologies to stay competitive in the market.

• Suggest and implement new strategies to keep the e-commerce platform aligned with industry standards and customer expectations.

Job Requirements:

• Bachelor’s degree in Business, Marketing, E-Commerce, or a related field.

• At least 2 years of experience in e-commerce, online marketing, or digital sales management.

• Proven experience with major e-commerce platforms (e.g., Shopify, WooCommerce, Lazada, Shopee) and e-commerce management tools.

• Familiarity with digital marketing tools (Google Analytics, SEM, SEO, email marketing, etc.) and e-commerce analytics platforms.

• Strong understanding of online payment systems, website content management systems (CMS), and customer service tools.

• Attention to detail and a strong focus on improving the customer experience.

• Ability to adapt quickly to new technologies, platforms, and trends in e-commerce.

• Willing to work at the company’s office in San Pedro, Laguna (Landmark: Southwoods Mall).