Digital Marketing Manager

Job Title: Paid Search and Digital Advertising Manager

The Paid Search and Digital Advertising Manager will be responsible for planning, executing, and managing paid advertising campaigns to achieve business objectives. This role requires a deep understanding of paid media channels, strategic thinking, and the ability to analyze data to optimize performance. You will also manage budgets, oversee creative development, and collaborate with internal and external stakeholders.

• Paid Search Campaign Management:
• Develop and execute high-performing paid search campaigns on platforms like Google Ads, Bing Ads, and YouTube.
• Conduct keyword research, audience segmentation, and competitive analysis.
• Optimize ad copy, targeting, and bidding strategies to improve ROI.
• Monitor daily campaign performance and adjust as needed to meet KPIs.
• Digital Advertising Management:
• Plan, launch, and manage campaigns on additional platforms, such as Meta Ads (Facebook, Instagram), LinkedIn, TikTok, and programmatic networks.
• Collaborate with creative teams to produce engaging ad assets, including video, display, and social ads.
• Implement A/B testing strategies for creative, targeting, and messaging.
• Stay current on trends and innovations in digital advertising to recommend new channels or strategies.
• Analytics & Reporting:
• Use tools like Google Analytics, Data Studio, and platform-specific dashboards to track performance and identify insights.
• Prepare and present detailed performance reports to stakeholders, including ROI, CPA, and other key metrics.
• Translate data into actionable strategies to enhance campaign outcomes.
• Budget Management:
• Allocate and manage advertising budgets across platforms to maximize performance.
• Regularly review spending and performance to ensure campaigns remain cost-effective.
• Team Leadership & Collaboration:
• Coordinate with internal teams (content, design, development) to align campaign goals and execution.
• Manage relationships with third-party vendors and agency partners when applicable.
• Train and mentor junior team members or direct reports on best practices and tools.

• Experience:
• 5+ years of experience in paid search and digital advertising, with a proven track record of managing successful campaigns.
• Experience with multiple platforms, including Google Ads, Meta Ads, LinkedIn Ads, and programmatic platforms.
• Skills:
• Strong analytical and problem-solving skills with a data-driven mindset.
• Expertise in keyword research, audience segmentation, and bid management.
• Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and Excel/Google Sheets.
• Exceptional project management skills and ability to manage multiple campaigns simultaneously.
• Preferred:
• Certifications such as Google Ads, Google Analytics, or Meta Blueprint.
• Knowledge of display advertising, video marketing, and retargeting strategies.
• Experience with marketing automation tools

WORK FROM HOME REQUIREMENTS :

• Minimum 10 MBPS internet connection.
• Backup internet connection (postpaid or prepaid).
• Laptop or desktop with updated operating systems (at least core i5 or higher).
• Backup laptop or desktop (at least core i5 or higher).
• Headset with microphone for clear communication.
• Willingness to use Time Doctor for monitoring.
• Maintain a noise-free work environment during working hours.
• Must not be currently employed full time elsewhere.

Job Title: Paid Search and Digital Advertising Manager

The Paid Search and Digital Advertising Manager will be responsible for planning, executing, and managing paid advertising campaigns to achieve business objectives. This role requires a deep understanding of paid media channels, strategic thinking, and the ability to analyze data to optimize performance. You will also manage budgets, oversee creative development, and collaborate with internal and external stakeholders.

• Paid Search Campaign Management:
• Develop and execute high-performing paid search campaigns on platforms like Google Ads, Bing Ads, and YouTube.
• Conduct keyword research, audience segmentation, and competitive analysis.
• Optimize ad copy, targeting, and bidding strategies to improve ROI.
• Monitor daily campaign performance and adjust as needed to meet KPIs.
• Digital Advertising Management:
• Plan, launch, and manage campaigns on additional platforms, such as Meta Ads (Facebook, Instagram), LinkedIn, TikTok, and programmatic networks.
• Collaborate with creative teams to produce engaging ad assets, including video, display, and social ads.
• Implement A/B testing strategies for creative, targeting, and messaging.
• Stay current on trends and innovations in digital advertising to recommend new channels or strategies.
• Analytics & Reporting:
• Use tools like Google Analytics, Data Studio, and platform-specific dashboards to track performance and identify insights.
• Prepare and present detailed performance reports to stakeholders, including ROI, CPA, and other key metrics.
• Translate data into actionable strategies to enhance campaign outcomes.
• Budget Management:
• Allocate and manage advertising budgets across platforms to maximize performance.
• Regularly review spending and performance to ensure campaigns remain cost-effective.
• Team Leadership & Collaboration:
• Coordinate with internal teams (content, design, development) to align campaign goals and execution.
• Manage relationships with third-party vendors and agency partners when applicable.
• Train and mentor junior team members or direct reports on best practices and tools.

• Experience:
• 5+ years of experience in paid search and digital advertising, with a proven track record of managing successful campaigns.
• Experience with multiple platforms, including Google Ads, Meta Ads, LinkedIn Ads, and programmatic platforms.
• Skills:
• Strong analytical and problem-solving skills with a data-driven mindset.
• Expertise in keyword research, audience segmentation, and bid management.
• Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and Excel/Google Sheets.
• Exceptional project management skills and ability to manage multiple campaigns simultaneously.
• Preferred:
• Certifications such as Google Ads, Google Analytics, or Meta Blueprint.
• Knowledge of display advertising, video marketing, and retargeting strategies.
• Experience with marketing automation tools

WORK FROM HOME REQUIREMENTS :

• Minimum 10 MBPS internet connection.
• Backup internet connection (postpaid or prepaid).
• Laptop or desktop with updated operating systems (at least core i5 or higher).
• Backup laptop or desktop (at least core i5 or higher).
• Headset with microphone for clear communication.
• Willingness to use Time Doctor for monitoring.
• Maintain a noise-free work environment during working hours.
• Must not be currently employed full time elsewhere.