Marketing Communications Manager
Salary undisclosed
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Job Summary:
We are looking for a dynamic and results-driven Marketing Communications Manager to lead and oversee all aspects of our marketing services, including graphic design, video production, digital marketing, community management, visual merchandising, events management, and media management. This role will directly manage and coordinate the efforts of department heads across these functions, ensuring a seamless and integrated approach to marketing initiatives. As the Marketing Communications Manager, you will be responsible for driving the execution of marketing strategies while maintaining brand consistency and achieving business objectives.
Key Responsibilities:
- Leadership & Team Management:
- Oversee and manage department heads in Graphic Design, Video Production, Digital Marketing, Visual Merchandising, and Project Management.
- Provide leadership, guidance, and mentorship to the marketing services team, fostering a collaborative and high-performance work environment.
- Develop and implement team goals and KPIs, ensuring each department aligns with the overall marketing strategy and business objectives.
- Hold regular cross-functional meetings to ensure seamless communication, alignment, and efficient workflow between teams.
- Integrated Marketing Strategy & Execution:
- Develop and execute integrated marketing strategies that encompass all marketing services (creative design, digital, events, and merchandising) to deliver cohesive campaigns.
- Ensure all marketing efforts are aligned with the brand’s values, vision, and long-term goals.
- Lead the coordination of multi-channel campaigns, ensuring timely execution and optimal resource allocation.
- Creative & Multimedia Oversight:
- Oversee the creative direction provided by the heads of Graphic Design and Video Production, ensuring visual assets and multimedia content are on-brand and of high quality.
- Ensure consistency across all design, video, and digital content across platforms, ensuring a unified brand message.
- Provide strategic input on key design and video initiatives, supporting creative development while maintaining brand standards.
- Digital Marketing & Community Engagement:
- Supervise the Digital Marketing and Community Management teams to ensure effective online campaigns, including SEO, SEM, social media, email marketing, and paid ads.
- Oversee the development of community engagement strategies, driving brand loyalty and customer interaction on social platforms and digital channels.
- Analyze digital marketing performance and guide optimization efforts based on insights to improve customer reach and engagement.
- Visual Merchandising Strategy:
- Guide the Visual Merchandising team in creating in-store and online product displays that are visually appealing and aligned with ongoing marketing campaigns.
- Ensure the merchandising strategies enhance the customer experience and drive product sales.
- Oversee the execution of seasonal or campaign-driven visual merchandising plans, collaborating with sales and retail teams for execution.
- Event Planning & Management:
- Oversee the planning, coordination, and execution of events, including product launches, trade shows, webinars, and other brand-related events.
- Ensure events are on-brand, well-executed, and meet specific business and marketing goals.
- Manage event logistics, including vendor relationships, budgeting, and post-event analysis to measure success and gather insights for future events.
- Media Management & Relations:
- Manage media planning, buying, and relations, working with internal and external partners to secure media placements that increase brand visibility.
- Collaborate with the media team to track the effectiveness of media campaigns, ensuring maximum exposure and ROI.
- Guide media strategies for both traditional and digital channels, ensuring they align with overall marketing goals.
- Cross-functional Collaboration & Project Management:
- Work closely with the project management team to monitor and track all marketing initiatives, ensuring they are delivered on time and within budget.
- Support the project management team in prioritizing marketing initiatives, balancing resources, and ensuring smooth cross-departmental execution.
- Provide leadership in overseeing and managing key marketing campaigns from start to finish, ensuring quality and timely delivery.
- Performance Tracking & Reporting:
- Regularly evaluate the performance of marketing services initiatives, providing feedback and identifying areas for improvement.
- Analyze and report on campaign results, media coverage, and community engagement, offering insights and recommendations to improve future efforts.
- Ensure all marketing initiatives align with and support the company’s revenue and growth objectives.
Job Summary:
We are looking for a dynamic and results-driven Marketing Communications Manager to lead and oversee all aspects of our marketing services, including graphic design, video production, digital marketing, community management, visual merchandising, events management, and media management. This role will directly manage and coordinate the efforts of department heads across these functions, ensuring a seamless and integrated approach to marketing initiatives. As the Marketing Communications Manager, you will be responsible for driving the execution of marketing strategies while maintaining brand consistency and achieving business objectives.
Key Responsibilities:
- Leadership & Team Management:
- Oversee and manage department heads in Graphic Design, Video Production, Digital Marketing, Visual Merchandising, and Project Management.
- Provide leadership, guidance, and mentorship to the marketing services team, fostering a collaborative and high-performance work environment.
- Develop and implement team goals and KPIs, ensuring each department aligns with the overall marketing strategy and business objectives.
- Hold regular cross-functional meetings to ensure seamless communication, alignment, and efficient workflow between teams.
- Integrated Marketing Strategy & Execution:
- Develop and execute integrated marketing strategies that encompass all marketing services (creative design, digital, events, and merchandising) to deliver cohesive campaigns.
- Ensure all marketing efforts are aligned with the brand’s values, vision, and long-term goals.
- Lead the coordination of multi-channel campaigns, ensuring timely execution and optimal resource allocation.
- Creative & Multimedia Oversight:
- Oversee the creative direction provided by the heads of Graphic Design and Video Production, ensuring visual assets and multimedia content are on-brand and of high quality.
- Ensure consistency across all design, video, and digital content across platforms, ensuring a unified brand message.
- Provide strategic input on key design and video initiatives, supporting creative development while maintaining brand standards.
- Digital Marketing & Community Engagement:
- Supervise the Digital Marketing and Community Management teams to ensure effective online campaigns, including SEO, SEM, social media, email marketing, and paid ads.
- Oversee the development of community engagement strategies, driving brand loyalty and customer interaction on social platforms and digital channels.
- Analyze digital marketing performance and guide optimization efforts based on insights to improve customer reach and engagement.
- Visual Merchandising Strategy:
- Guide the Visual Merchandising team in creating in-store and online product displays that are visually appealing and aligned with ongoing marketing campaigns.
- Ensure the merchandising strategies enhance the customer experience and drive product sales.
- Oversee the execution of seasonal or campaign-driven visual merchandising plans, collaborating with sales and retail teams for execution.
- Event Planning & Management:
- Oversee the planning, coordination, and execution of events, including product launches, trade shows, webinars, and other brand-related events.
- Ensure events are on-brand, well-executed, and meet specific business and marketing goals.
- Manage event logistics, including vendor relationships, budgeting, and post-event analysis to measure success and gather insights for future events.
- Media Management & Relations:
- Manage media planning, buying, and relations, working with internal and external partners to secure media placements that increase brand visibility.
- Collaborate with the media team to track the effectiveness of media campaigns, ensuring maximum exposure and ROI.
- Guide media strategies for both traditional and digital channels, ensuring they align with overall marketing goals.
- Cross-functional Collaboration & Project Management:
- Work closely with the project management team to monitor and track all marketing initiatives, ensuring they are delivered on time and within budget.
- Support the project management team in prioritizing marketing initiatives, balancing resources, and ensuring smooth cross-departmental execution.
- Provide leadership in overseeing and managing key marketing campaigns from start to finish, ensuring quality and timely delivery.
- Performance Tracking & Reporting:
- Regularly evaluate the performance of marketing services initiatives, providing feedback and identifying areas for improvement.
- Analyze and report on campaign results, media coverage, and community engagement, offering insights and recommendations to improve future efforts.
- Ensure all marketing initiatives align with and support the company’s revenue and growth objectives.