Job description
JOB TITLE: Content Strategist
Location: Manila, National Capital Region, Philippines
Experience:2-6 years
Position Overview:
We are seeking an experienced and results-driven Content Strategist to develop and implement content plans that resonate with audiences in the US and Australia. The ideal candidate will have a deep understanding of these markets, cultural nuances, and industry trends, combined with a proven track record in content creation, optimization, and strategic planning.
Key Responsibilities:
Develop and Implement Comprehensive Content Strategies
· Craft end-to-end content strategies that align with business objectives, including brand awareness, lead generation, and customer engagement.
· Design content frameworks tailored to the unique cultural and audience preferences of the US and Australian markets.
· Balance short-term content needs (e.g., seasonal campaigns) with long-term goals (e.g., brand building).
Conduct Audience Research and Competitive Analysis
· Utilize data-driven insights to understand audience behavior, preferences, and pain points.
· Perform competitor benchmarking to identify content opportunities and gaps in the market.
· Leverage surveys, focus groups, and social listening to stay updated on regional trends and audience expectations.
Collaborate with Cross-Functional Teams
· Partner with SEO experts, designers, developers, and marketing teams to produce high-quality, cohesive content.
· Work closely with sales and customer support teams to identify content needs that directly address client questions or objections.
· Coordinate with regional teams to ensure cultural and linguistic accuracy in all content.
Create and Manage Content Calendars
· Develop detailed editorial calendars outlining content topics, formats, channels, and publication schedules.
· Prioritize projects based on business goals and audience impact while maintaining a consistent publishing cadence.
· Ensure timely execution by coordinating with internal teams and external vendors.
· Optimize Content for SEO and Engagement
Conduct keyword research and integrate relevant keywords into content for improved search rankings
· Optimize meta descriptions, headers, and formatting for readability and SEO performance.
· Use analytics tools to identify high-performing content and adapt strategies accordingly.
· Monitor and Analyze Content Performance
Track content KPIs such as traffic, engagement, conversion rates, and bounce rates.
· Use tools like Google Analytics, SEMrush, and social media insights to assess performance.
· Generate detailed reports with actionable recommendations for continuous improvement.
Stay Updated on Market Trends and Cultural Nuances
· Continuously research industry developments, consumer behavior, and emerging content trends in the US and Australian markets.
· Ensure that all content resonates with regional audiences by considering cultural sensitivities, language nuances, and local regulations.
Lead Creative Brainstorming and Provide Direction
· Facilitate brainstorming sessions to generate innovative ideas for campaigns, blogs, videos, and social media posts.
· Provide clear creative briefs and actionable feedback to content creators.
· Ensure all content aligns with the brand voice and overall marketing goals.
Ensure Brand Consistency and Compliance
· Maintain consistency in tone, style, and messaging across all content platforms.
· Ensure all content complies with legal regulations, advertising standards, and brand guidelines, particularly for the US and Australia.
Preferred Skills (Nice to Have):
· Experience working with B2B and B2C content strategies.
· Familiarity with content marketing trends in digital-first industries.
· Knowledge of regional regulations, compliance, and advertising guidelines for the US and Australia.
· Experience with paid media and distribution strategies for content amplification.
Job description
JOB TITLE: Content Strategist
Location: Manila, National Capital Region, Philippines
Experience:2-6 years
Position Overview:
We are seeking an experienced and results-driven Content Strategist to develop and implement content plans that resonate with audiences in the US and Australia. The ideal candidate will have a deep understanding of these markets, cultural nuances, and industry trends, combined with a proven track record in content creation, optimization, and strategic planning.
Key Responsibilities:
Develop and Implement Comprehensive Content Strategies
· Craft end-to-end content strategies that align with business objectives, including brand awareness, lead generation, and customer engagement.
· Design content frameworks tailored to the unique cultural and audience preferences of the US and Australian markets.
· Balance short-term content needs (e.g., seasonal campaigns) with long-term goals (e.g., brand building).
Conduct Audience Research and Competitive Analysis
· Utilize data-driven insights to understand audience behavior, preferences, and pain points.
· Perform competitor benchmarking to identify content opportunities and gaps in the market.
· Leverage surveys, focus groups, and social listening to stay updated on regional trends and audience expectations.
Collaborate with Cross-Functional Teams
· Partner with SEO experts, designers, developers, and marketing teams to produce high-quality, cohesive content.
· Work closely with sales and customer support teams to identify content needs that directly address client questions or objections.
· Coordinate with regional teams to ensure cultural and linguistic accuracy in all content.
Create and Manage Content Calendars
· Develop detailed editorial calendars outlining content topics, formats, channels, and publication schedules.
· Prioritize projects based on business goals and audience impact while maintaining a consistent publishing cadence.
· Ensure timely execution by coordinating with internal teams and external vendors.
· Optimize Content for SEO and Engagement
Conduct keyword research and integrate relevant keywords into content for improved search rankings
· Optimize meta descriptions, headers, and formatting for readability and SEO performance.
· Use analytics tools to identify high-performing content and adapt strategies accordingly.
· Monitor and Analyze Content Performance
Track content KPIs such as traffic, engagement, conversion rates, and bounce rates.
· Use tools like Google Analytics, SEMrush, and social media insights to assess performance.
· Generate detailed reports with actionable recommendations for continuous improvement.
Stay Updated on Market Trends and Cultural Nuances
· Continuously research industry developments, consumer behavior, and emerging content trends in the US and Australian markets.
· Ensure that all content resonates with regional audiences by considering cultural sensitivities, language nuances, and local regulations.
Lead Creative Brainstorming and Provide Direction
· Facilitate brainstorming sessions to generate innovative ideas for campaigns, blogs, videos, and social media posts.
· Provide clear creative briefs and actionable feedback to content creators.
· Ensure all content aligns with the brand voice and overall marketing goals.
Ensure Brand Consistency and Compliance
· Maintain consistency in tone, style, and messaging across all content platforms.
· Ensure all content complies with legal regulations, advertising standards, and brand guidelines, particularly for the US and Australia.
Preferred Skills (Nice to Have):
· Experience working with B2B and B2C content strategies.
· Familiarity with content marketing trends in digital-first industries.
· Knowledge of regional regulations, compliance, and advertising guidelines for the US and Australia.
· Experience with paid media and distribution strategies for content amplification.