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This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.
Job Description
- Leads Brands Marketing Campaigns and Brand Activations (Strategy + Execution).
- Responsible for Designing, Managing, and Evaluating Marketing Campaigns.
- Works Closely with all Stakeholders (Regular Status and Performance reports directly to senior leadership, leads all GTM alignment between stakeholders)
- Manages Budgets for marketing campaigns (Leads decisions to cut or bump up marketing spends)
- Manages Brand Strategies and works closely with Marketing Ops, Digital & Design Teams for Execution Excellence (responsible for KPIs of all Marketing Campaigns and Third Party Agencies and Suppliers)
- Brand Champion internally and externally, protecting retail brands' reputation and interests through all Marketing Communications and Campaigns
- Represent the marketing team to cross-functional groups within the retail brands and its affiliates
- Manage and Coordinate day-to day Marketing tasks across internal stakeholders and Third-Party Marketing Agencies/Suppliers
- Ensure Campaign Timelines are met, and the team is prepared with contingency plans.
- Analyze data to evaluate the success of all Marketing efforts and come up with new ideas to improve brand marketing and exposure
- Lead Market research efforts to enhance Marketing Campaigns
Qualifications
- Proven ability to lead and motivate a diverse team, setting clear priorities and goals.
- Strong analytical skills to develop effective marketing strategies based on market research and consumer insights.
- Excellent verbal and written communication skills to convey ideas clearly and effectively.
- In-depth knowledge of digital marketing tools and techniques, including SEO, SEM, and social media marketing.
- Experience in managing budgets and understanding financial metrics to drive marketing effectiveness.
- Ability to analyze data and market trends to inform decision-making and strategy adjustments
- Familiarity with the specific industry in which the organization operates, including current trends and competition
This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.
Job Description
- Leads Brands Marketing Campaigns and Brand Activations (Strategy + Execution).
- Responsible for Designing, Managing, and Evaluating Marketing Campaigns.
- Works Closely with all Stakeholders (Regular Status and Performance reports directly to senior leadership, leads all GTM alignment between stakeholders)
- Manages Budgets for marketing campaigns (Leads decisions to cut or bump up marketing spends)
- Manages Brand Strategies and works closely with Marketing Ops, Digital & Design Teams for Execution Excellence (responsible for KPIs of all Marketing Campaigns and Third Party Agencies and Suppliers)
- Brand Champion internally and externally, protecting retail brands' reputation and interests through all Marketing Communications and Campaigns
- Represent the marketing team to cross-functional groups within the retail brands and its affiliates
- Manage and Coordinate day-to day Marketing tasks across internal stakeholders and Third-Party Marketing Agencies/Suppliers
- Ensure Campaign Timelines are met, and the team is prepared with contingency plans.
- Analyze data to evaluate the success of all Marketing efforts and come up with new ideas to improve brand marketing and exposure
- Lead Market research efforts to enhance Marketing Campaigns
Qualifications
- Proven ability to lead and motivate a diverse team, setting clear priorities and goals.
- Strong analytical skills to develop effective marketing strategies based on market research and consumer insights.
- Excellent verbal and written communication skills to convey ideas clearly and effectively.
- In-depth knowledge of digital marketing tools and techniques, including SEO, SEM, and social media marketing.
- Experience in managing budgets and understanding financial metrics to drive marketing effectiveness.
- Ability to analyze data and market trends to inform decision-making and strategy adjustments
- Familiarity with the specific industry in which the organization operates, including current trends and competition