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Trade Marketing Manager

  • Full Time, onsite
  • BEVI Beauty Elements Ventures Inc.
  • National Capital Region, Philippines
Salary undisclosed

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The Trade Marketing Manager is responsible for developing and executing strategic trade marketing plans that drive sales growth, enhance brand visibility, and strengthen retailer partnerships. This role involves close collaboration with Sales and Marketing teams to design and implement channel-specific promotions, in-store activations, and merchandising programs across Modern Trade and General Trade. By leveraging shopper insights, market trends, and competitive analysis, the Trade Marketing Manager ensures the optimization of trade investments, secures prime shelf space, and enhances product visibility in high-traffic retail areas. Additionally, the role requires managing trade budgets, tracking campaign performance, and adjusting strategies based on data-driven insights to maximize return on investment (ROI).

Beyond execution, the Trade Marketing Manager serves as a key liaison between the company and retail partners, negotiating trade terms, promotional agreements, and merchandising strategies to drive mutual growth. This involves working closely with distributors and key accounts to ensure seamless implementation of trade initiatives while monitoring sales performance and customer engagement. The ideal candidate possesses strong analytical, negotiation, and leadership skills, with the ability to manage multiple projects, adapt to market dynamics, and drive innovative trade marketing solutions, including digital trade marketing and e-commerce activations. Ultimately, the Trade Marketing Manager plays a pivotal role in bridging brand objectives with retail execution, ensuring the company remains competitive and top-of-mind for consumers at the point of purchase.

The Trade Marketing Manager is responsible for developing and executing strategic trade marketing plans that drive sales growth, enhance brand visibility, and strengthen retailer partnerships. This role involves close collaboration with Sales and Marketing teams to design and implement channel-specific promotions, in-store activations, and merchandising programs across Modern Trade and General Trade. By leveraging shopper insights, market trends, and competitive analysis, the Trade Marketing Manager ensures the optimization of trade investments, secures prime shelf space, and enhances product visibility in high-traffic retail areas. Additionally, the role requires managing trade budgets, tracking campaign performance, and adjusting strategies based on data-driven insights to maximize return on investment (ROI).

Beyond execution, the Trade Marketing Manager serves as a key liaison between the company and retail partners, negotiating trade terms, promotional agreements, and merchandising strategies to drive mutual growth. This involves working closely with distributors and key accounts to ensure seamless implementation of trade initiatives while monitoring sales performance and customer engagement. The ideal candidate possesses strong analytical, negotiation, and leadership skills, with the ability to manage multiple projects, adapt to market dynamics, and drive innovative trade marketing solutions, including digital trade marketing and e-commerce activations. Ultimately, the Trade Marketing Manager plays a pivotal role in bridging brand objectives with retail execution, ensuring the company remains competitive and top-of-mind for consumers at the point of purchase.