Social Media Manager

Social Media Manager

Position Type: Full-Time

Company: RigFab

Location: Remote

Job Overview

The Social Media Manager is responsible for developing, implementing, and managing the company's social media strategy to increase brand awareness, engage target audiences, and support marketing initiatives. This role requires a creative, data-driven professional who can create high-quality content, analyze performance metrics, and optimize engagement strategies across various platforms.

The ideal candidate has a deep understanding of social media trends, audience engagement tactics, and digital marketing best practices, with the ability to drive brand visibility and foster a strong online community.

Key Responsibilities

Social Media Strategy & Content Development:

• Develop and implement a comprehensive social media strategy aligned with corporate goals.
• Create and schedule engaging content (graphics, videos, blogs, and multimedia posts).
• Manage company presence across LinkedIn, Facebook, Instagram, Twitter, YouTube, and emerging platforms.
• Monitor industry trends, competitor activity, and audience behavior to adjust content strategies.
• Optimize content for SEO, reach, and engagement.

Community Engagement & Brand Awareness:

• Actively engage with followers, respond to inquiries, and manage audience interactions.
• Develop and maintain a strong online presence to increase brand credibility.
• Coordinate with customer service, sales, and HR teams to ensure brand consistency.
• Identify and collaborate with industry influencers, media contacts, and brand advocates.

Campaign Management & Analytics:

• Plan and execute social media ad campaigns to support brand awareness and lead generation.
• Track key performance indicators (KPIs) to assess campaign effectiveness.
• Analyze audience insights, engagement trends, and content performance to optimize future strategies.
• Provide monthly reports on social media growth, engagement, and ROI.

Process Improvement & Compliance:

• Ensure all social media activities align with company policies, compliance regulations, and brand messaging.
• Stay updated on social media laws, advertising guidelines, and cybersecurity best practices.
• Develop crisis communication strategies for handling social media challenges.
• Continuously test and improve strategies to enhance audience reach and brand reputation.

Key Performance Indicators (KPIs)

1. Increase social media engagement rate by 25% within the first 6 months.
2. Grow follower count by 20% across all platforms annually.
3. Improve website traffic from social media by 30% through optimized content.
4. Increase lead generation by 15% through targeted ad campaigns.
5. Achieve an average post engagement rate of 5% on key platforms.
6. Reduce response time to customer inquiries via social media to under 24 hours.
7. Develop and execute a content calendar with 100% on-time post scheduling.
8. Boost video content engagement by 40% using interactive media strategies.
9. Ensure 100% compliance with social media and corporate branding policies.
10. Increase employee engagement and participation in company-wide social media initiatives.

10 SMART Goals

Develop & Implement a Social Media Strategy:

• Specific: Create and execute a 6-month social media roadmap aligned with company objectives.
• Measurable: Increase monthly engagement by 30% across platforms.
• Achievable: Use data-driven insights and audience segmentation.
• Relevant: Supports brand awareness and digital presence.
• Time-bound: Launch and track success within six months.

Enhance Video Content Engagement:

• Specific: Develop bi-weekly video content featuring behind-the-scenes, employee spotlights, and industry insights.
• Measurable: Improve video views and shares by 40%.
• Achievable: Utilize short-form video content and live streaming.
• Relevant: Boosts brand storytelling and audience engagement.
• Time-bound: Fully implemented within four months.

Improve Audience Engagement Rate:

• Specific: Increase audience interactions (likes, shares, and comments).
• Measurable: Improve engagement rate by 5% per post.
• Achievable: Utilize interactive content such as polls, quizzes, and Q&A sessions.
• Relevant: Encourages community participation.
• Time-bound: Achieve within three months.

Increase LinkedIn Follower Growth:

• Specific: Boost LinkedIn presence through thought leadership articles and professional networking.
• Measurable: Grow company followers by 20%.
• Achievable: Post weekly industry-related content.
• Relevant: Strengthens B2B relationships and hiring efforts.
• Time-bound: Achieve within six months.

Develop a Social Media Ad Campaign for Lead Generation:

• Specific: Launch targeted LinkedIn and Facebook ad campaigns for lead acquisition.
• Measurable: Generate at least 100 new business leads.
• Achievable: Optimize targeting and budget allocation.
• Relevant: Supports sales and marketing objectives.
• Time-bound: Run campaign for three months, evaluate success.

Create & Maintain a Social Media Content Calendar:

• Specific: Plan and schedule all content three months in advance.
• Measurable: Ensure 100% post consistency according to the calendar.
• Achievable: Use content scheduling tools like Hootsuite or Buffer.
• Relevant: Ensures a steady online presence.
• Time-bound: Fully functional within one month.

Optimize Social Media Analytics & Reporting:

• Specific: Implement a real-time analytics dashboard.
• Measurable: Provide monthly reports on engagement, traffic, and conversions.
• Achievable: Use Google Analytics, Meta Business Suite, and LinkedIn Insights.
• Relevant: Improves campaign adjustments and decision-making.
• Time-bound: Fully operational within three months.

Engage Employees in Social Media Advocacy:

• Specific: Develop an internal campaign to encourage employees to share company posts.
• Measurable: Increase employee participation by 30%.
• Achievable: Provide incentives and training on LinkedIn sharing best practices.
• Relevant: Strengthens corporate brand and reach.
• Time-bound: Implement within four months.

Expand Presence on Emerging Social Platforms:

• Specific: Research and launch company profiles on two new platforms.
• Measurable: Grow audiences by 5,000+ followers.
• Achievable: Post engaging content tailored for each platform.
• Relevant: Expands brand awareness.
• Time-bound: Launch within six months.

Increase Social Media-Driven Website Traffic:

• Specific: Optimize content with SEO and referral links to direct users to the company site.
• Measurable: Increase traffic by 30%.
• Achievable: Use targeted call-to-actions and content marketing.
• Relevant: Improves lead generation and brand engagement.
• Time-bound: Measure progress after six months.

Social Media Manager

Position Type: Full-Time

Company: RigFab

Location: Remote

Job Overview

The Social Media Manager is responsible for developing, implementing, and managing the company's social media strategy to increase brand awareness, engage target audiences, and support marketing initiatives. This role requires a creative, data-driven professional who can create high-quality content, analyze performance metrics, and optimize engagement strategies across various platforms.

The ideal candidate has a deep understanding of social media trends, audience engagement tactics, and digital marketing best practices, with the ability to drive brand visibility and foster a strong online community.

Key Responsibilities

Social Media Strategy & Content Development:

• Develop and implement a comprehensive social media strategy aligned with corporate goals.
• Create and schedule engaging content (graphics, videos, blogs, and multimedia posts).
• Manage company presence across LinkedIn, Facebook, Instagram, Twitter, YouTube, and emerging platforms.
• Monitor industry trends, competitor activity, and audience behavior to adjust content strategies.
• Optimize content for SEO, reach, and engagement.

Community Engagement & Brand Awareness:

• Actively engage with followers, respond to inquiries, and manage audience interactions.
• Develop and maintain a strong online presence to increase brand credibility.
• Coordinate with customer service, sales, and HR teams to ensure brand consistency.
• Identify and collaborate with industry influencers, media contacts, and brand advocates.

Campaign Management & Analytics:

• Plan and execute social media ad campaigns to support brand awareness and lead generation.
• Track key performance indicators (KPIs) to assess campaign effectiveness.
• Analyze audience insights, engagement trends, and content performance to optimize future strategies.
• Provide monthly reports on social media growth, engagement, and ROI.

Process Improvement & Compliance:

• Ensure all social media activities align with company policies, compliance regulations, and brand messaging.
• Stay updated on social media laws, advertising guidelines, and cybersecurity best practices.
• Develop crisis communication strategies for handling social media challenges.
• Continuously test and improve strategies to enhance audience reach and brand reputation.

Key Performance Indicators (KPIs)

1. Increase social media engagement rate by 25% within the first 6 months.
2. Grow follower count by 20% across all platforms annually.
3. Improve website traffic from social media by 30% through optimized content.
4. Increase lead generation by 15% through targeted ad campaigns.
5. Achieve an average post engagement rate of 5% on key platforms.
6. Reduce response time to customer inquiries via social media to under 24 hours.
7. Develop and execute a content calendar with 100% on-time post scheduling.
8. Boost video content engagement by 40% using interactive media strategies.
9. Ensure 100% compliance with social media and corporate branding policies.
10. Increase employee engagement and participation in company-wide social media initiatives.

10 SMART Goals

Develop & Implement a Social Media Strategy:

• Specific: Create and execute a 6-month social media roadmap aligned with company objectives.
• Measurable: Increase monthly engagement by 30% across platforms.
• Achievable: Use data-driven insights and audience segmentation.
• Relevant: Supports brand awareness and digital presence.
• Time-bound: Launch and track success within six months.

Enhance Video Content Engagement:

• Specific: Develop bi-weekly video content featuring behind-the-scenes, employee spotlights, and industry insights.
• Measurable: Improve video views and shares by 40%.
• Achievable: Utilize short-form video content and live streaming.
• Relevant: Boosts brand storytelling and audience engagement.
• Time-bound: Fully implemented within four months.

Improve Audience Engagement Rate:

• Specific: Increase audience interactions (likes, shares, and comments).
• Measurable: Improve engagement rate by 5% per post.
• Achievable: Utilize interactive content such as polls, quizzes, and Q&A sessions.
• Relevant: Encourages community participation.
• Time-bound: Achieve within three months.

Increase LinkedIn Follower Growth:

• Specific: Boost LinkedIn presence through thought leadership articles and professional networking.
• Measurable: Grow company followers by 20%.
• Achievable: Post weekly industry-related content.
• Relevant: Strengthens B2B relationships and hiring efforts.
• Time-bound: Achieve within six months.

Develop a Social Media Ad Campaign for Lead Generation:

• Specific: Launch targeted LinkedIn and Facebook ad campaigns for lead acquisition.
• Measurable: Generate at least 100 new business leads.
• Achievable: Optimize targeting and budget allocation.
• Relevant: Supports sales and marketing objectives.
• Time-bound: Run campaign for three months, evaluate success.

Create & Maintain a Social Media Content Calendar:

• Specific: Plan and schedule all content three months in advance.
• Measurable: Ensure 100% post consistency according to the calendar.
• Achievable: Use content scheduling tools like Hootsuite or Buffer.
• Relevant: Ensures a steady online presence.
• Time-bound: Fully functional within one month.

Optimize Social Media Analytics & Reporting:

• Specific: Implement a real-time analytics dashboard.
• Measurable: Provide monthly reports on engagement, traffic, and conversions.
• Achievable: Use Google Analytics, Meta Business Suite, and LinkedIn Insights.
• Relevant: Improves campaign adjustments and decision-making.
• Time-bound: Fully operational within three months.

Engage Employees in Social Media Advocacy:

• Specific: Develop an internal campaign to encourage employees to share company posts.
• Measurable: Increase employee participation by 30%.
• Achievable: Provide incentives and training on LinkedIn sharing best practices.
• Relevant: Strengthens corporate brand and reach.
• Time-bound: Implement within four months.

Expand Presence on Emerging Social Platforms:

• Specific: Research and launch company profiles on two new platforms.
• Measurable: Grow audiences by 5,000+ followers.
• Achievable: Post engaging content tailored for each platform.
• Relevant: Expands brand awareness.
• Time-bound: Launch within six months.

Increase Social Media-Driven Website Traffic:

• Specific: Optimize content with SEO and referral links to direct users to the company site.
• Measurable: Increase traffic by 30%.
• Achievable: Use targeted call-to-actions and content marketing.
• Relevant: Improves lead generation and brand engagement.
• Time-bound: Measure progress after six months.