Trade Marketing Specialist

Responsibilities:

• Plans, supervises & closely monitors marketing programs execution of the area activation team to achieve the set-up targets on time while managing the expense budget to ensure the most optimum result and to achieve the market share target of the region
• Conceptualizes and implements trade marketing programs that ensure the right Holcim products are made available and visible in the proper channels to the right end-consumer target market
• Ensures all implemented trade marketing programs are executed effectively and efficiently and After Action Reviews (AAR) implemented consistently. Based on AAR, improve program mechanics and execution to improve future implementations
• Conducts continuous market and competitor analyses to ensure marketing activities achieve competitor differentiation as well as meet KPIs and profitability requirements
• Conceptualizes trade marketing programs in support to the region’s and cluster’s sales strategy
• Manages trade marketing budget and ensures maximum return on every program and investment

Requirements:

• Must be a college graduate, preferably in Business, Marketing, Communications or other related courses
• Must have three (3) years experience in trade marketing or seven (7) years sales-related experience in any construction-related products, FMCG, or beverage industries.
• Must have experience in project and process management
• Must have experience in event management
• Preferably with experience in Trade Marketing, distribution sales, and RTM models

Responsibilities:

• Plans, supervises & closely monitors marketing programs execution of the area activation team to achieve the set-up targets on time while managing the expense budget to ensure the most optimum result and to achieve the market share target of the region
• Conceptualizes and implements trade marketing programs that ensure the right Holcim products are made available and visible in the proper channels to the right end-consumer target market
• Ensures all implemented trade marketing programs are executed effectively and efficiently and After Action Reviews (AAR) implemented consistently. Based on AAR, improve program mechanics and execution to improve future implementations
• Conducts continuous market and competitor analyses to ensure marketing activities achieve competitor differentiation as well as meet KPIs and profitability requirements
• Conceptualizes trade marketing programs in support to the region’s and cluster’s sales strategy
• Manages trade marketing budget and ensures maximum return on every program and investment

Requirements:

• Must be a college graduate, preferably in Business, Marketing, Communications or other related courses
• Must have three (3) years experience in trade marketing or seven (7) years sales-related experience in any construction-related products, FMCG, or beverage industries.
• Must have experience in project and process management
• Must have experience in event management
• Preferably with experience in Trade Marketing, distribution sales, and RTM models