Job Summary:
The Brand Executive is responsible for developing and executing marketing initiatives, participating in business planning, and market analysis to support brand growth. This role involves preparing reports for key stakeholders, managing marketing budgets, overseeing digital marketing strategies, and coordinating merchandising and inventory efforts. While this position does not require prior people management experience, it involves extensive cross-functional collaboration with various departments to ensure seamless brand execution and profitability.
- Prepare business plans, proposals for new brands, and status reports for the Board of Directors and principals.
- Evaluate and manage marketing budgets, including operational expenses (OPEX) and capital expenditures (CAPEX).
- Analyze store profitability and recommend strategies for revenue growth.
- Develop and implement marketing strategies and campaigns to enhance brand visibility.
- Analyze market trends and competitor activities through market visits, online trend monitoring, and research.
- Review and lead marketing strategies to ensure alignment with business goals.
- Engage with third-party agencies for digital marketing initiatives, content creation, and media planning.
- Monitor and review digital marketing templates and content.
- Collaborate with merchandising teams to ensure effective sales reporting and monitoring.
- Align marketing strategies with merchandising efforts for product selection, pricing, and buying decisions.
- Interface with principals for product negotiations and selection.
- Conduct in-depth market research to identify new opportunities and trends.
- Conduct daily, weekly, and monthly sales analysis to track performance and identify opportunities.
- Assess the sell-through rate of seasonal products and make necessary adjustments.
- Evaluate pricing strategies to maximize profitability while maintaining brand competitiveness.
- Work closely with cross functional teams: operations, merchandising, PIML, accounting, and finance, admin and supply chain teams to align brand strategies with business objectives.
- Ensure seamless coordination between different departments to optimize brand execution.
- Bachelor's degree in Business Management, or a related field.
- Proven experience in brand management, retail, or merchandising.
- Strong strategic business development skills.
- Expertise in sales analysis and performance tracking.
- Excellent negotiation and communication skills.
- Ability to manage multiple projects and deadlines efficiently.
- Strong leadership and training capabilities.
Job Summary:
The Brand Executive is responsible for developing and executing marketing initiatives, participating in business planning, and market analysis to support brand growth. This role involves preparing reports for key stakeholders, managing marketing budgets, overseeing digital marketing strategies, and coordinating merchandising and inventory efforts. While this position does not require prior people management experience, it involves extensive cross-functional collaboration with various departments to ensure seamless brand execution and profitability.
- Prepare business plans, proposals for new brands, and status reports for the Board of Directors and principals.
- Evaluate and manage marketing budgets, including operational expenses (OPEX) and capital expenditures (CAPEX).
- Analyze store profitability and recommend strategies for revenue growth.
- Develop and implement marketing strategies and campaigns to enhance brand visibility.
- Analyze market trends and competitor activities through market visits, online trend monitoring, and research.
- Review and lead marketing strategies to ensure alignment with business goals.
- Engage with third-party agencies for digital marketing initiatives, content creation, and media planning.
- Monitor and review digital marketing templates and content.
- Collaborate with merchandising teams to ensure effective sales reporting and monitoring.
- Align marketing strategies with merchandising efforts for product selection, pricing, and buying decisions.
- Interface with principals for product negotiations and selection.
- Conduct in-depth market research to identify new opportunities and trends.
- Conduct daily, weekly, and monthly sales analysis to track performance and identify opportunities.
- Assess the sell-through rate of seasonal products and make necessary adjustments.
- Evaluate pricing strategies to maximize profitability while maintaining brand competitiveness.
- Work closely with cross functional teams: operations, merchandising, PIML, accounting, and finance, admin and supply chain teams to align brand strategies with business objectives.
- Ensure seamless coordination between different departments to optimize brand execution.
- Bachelor's degree in Business Management, or a related field.
- Proven experience in brand management, retail, or merchandising.
- Strong strategic business development skills.
- Expertise in sales analysis and performance tracking.
- Excellent negotiation and communication skills.
- Ability to manage multiple projects and deadlines efficiently.
- Strong leadership and training capabilities.