Social Media Marketing Specialist - (ZR_20937_JOB)

This is a remote position.

40 hours a week

Monday - Friday 9:00 am- 6pm California time (includes 1-hr unpaid break)

PST

About Us

We are a luxury fine jewelry and watch brand renowned for our exceptional craftsmanship, innovative designs, and commitment to excellence. With a passion for creating timeless pieces, we connect with a discerning clientele that values quality, sophistication, and impeccable service. We are looking for a talented Social Media Manager to join our team and elevate our brand’s online presence.

Job Description

As the Social Media Manager, you will play a pivotal role in shaping our brand’s digital identity and driving engagement across various social media platforms. You will be responsible for creating and executing a strategic social media plan that aligns with our brand’s luxury positioning and resonates with our audience. This role requires a creative and analytical mindset, a deep understanding of luxury branding, and a passion for storytelling.

Key Responsibilities

• Strategy Development:
• Develop and implement a comprehensive social media strategy that aligns with the brand’s goals and values.
• Identify target audiences and create tailored content strategies to engage and grow our community.
• Monitor trends in social media, fashion, luxury, and digital marketing to keep the brand ahead of the curve.
• Content Creation and Curation:
• Collaborate with the creative team to produce high-quality, visually stunning content that showcases our products and brand story.
• Write compelling captions and develop content calendars that highlight product launches, brand stories, events, and campaigns.
• Ensure all content reflects the brand’s voice, aesthetics, and values.
• Community Management:
• Engage with our social media community by responding to comments, messages, and mentions in a timely and brand-appropriate manner.
• Foster relationships with influencers, brand ambassadors, and luxury enthusiasts to build brand loyalty and advocacy.
• Monitor and report on feedback and trends within the community to improve engagement strategies.
• Analytics and Reporting:
• Track, analyze, and report on key performance metrics, including engagement rates, follower growth, and conversion rates.
• Use insights to optimize content and strategy, ensuring continuous improvement and alignment with business objectives.
• Present regular reports to the management team with actionable recommendations based on data analysis.
• Paid Social Media Advertising:
• Plan and execute paid social media campaigns to boost brand visibility, engagement, and sales.
• Work with the marketing team to ensure paid campaigns are aligned with broader marketing efforts and objectives.
• Brand Collaboration and Partnerships:
• Identify and collaborate with influencers, partners, and other brands to create engaging content and reach new audiences.
• Manage influencer relationships, including contract negotiations, content approvals, and performance tracking.
• Crisis Management:
• Monitor brand mentions and social media activity to identify potential issues.
• Develop and execute crisis management protocols to protect the brand’s reputation.
• upload new products to our two websites, conduct price research on competitors, and write AI-assisted product descriptions based on given parameters.
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of experience managing social media for luxury brands, ideally in the jewelry or fashion industry. (APPLICANTS MUST SUBMIT PORTFOLIOS)
• Strong understanding of social media platforms (Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter, YouTube) and their respective audiences.
• Proven track record of creating engaging content and growing social media presence for luxury brands.
• Exceptional writing, editing, and communication skills with a keen eye for detail.
• Proficiency in social media management tools (e.g., Hootsuite, Later, Sprout Social) and analytics platforms.
• Creative mindset with a passion for storytelling and luxury branding.
• Strong organizational and project management skills with the ability to manage multiple projects simultaneously.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Knowledge of paid social media advertising and experience running successful ad campaigns.
• Familiarity with SEO, digital marketing, and influencer marketing strategies.
• E-commerce experience is a big plus
  
  

Independent Contractor Perks

• HMO Coverage for eligible locations
• Permanent work from home
• Immediate hiring
• Steady freelance job
  
  

ZR_20937_JOB

This is a remote position.

40 hours a week

Monday - Friday 9:00 am- 6pm California time (includes 1-hr unpaid break)

PST

About Us

We are a luxury fine jewelry and watch brand renowned for our exceptional craftsmanship, innovative designs, and commitment to excellence. With a passion for creating timeless pieces, we connect with a discerning clientele that values quality, sophistication, and impeccable service. We are looking for a talented Social Media Manager to join our team and elevate our brand’s online presence.

Job Description

As the Social Media Manager, you will play a pivotal role in shaping our brand’s digital identity and driving engagement across various social media platforms. You will be responsible for creating and executing a strategic social media plan that aligns with our brand’s luxury positioning and resonates with our audience. This role requires a creative and analytical mindset, a deep understanding of luxury branding, and a passion for storytelling.

Key Responsibilities

• Strategy Development:
• Develop and implement a comprehensive social media strategy that aligns with the brand’s goals and values.
• Identify target audiences and create tailored content strategies to engage and grow our community.
• Monitor trends in social media, fashion, luxury, and digital marketing to keep the brand ahead of the curve.
• Content Creation and Curation:
• Collaborate with the creative team to produce high-quality, visually stunning content that showcases our products and brand story.
• Write compelling captions and develop content calendars that highlight product launches, brand stories, events, and campaigns.
• Ensure all content reflects the brand’s voice, aesthetics, and values.
• Community Management:
• Engage with our social media community by responding to comments, messages, and mentions in a timely and brand-appropriate manner.
• Foster relationships with influencers, brand ambassadors, and luxury enthusiasts to build brand loyalty and advocacy.
• Monitor and report on feedback and trends within the community to improve engagement strategies.
• Analytics and Reporting:
• Track, analyze, and report on key performance metrics, including engagement rates, follower growth, and conversion rates.
• Use insights to optimize content and strategy, ensuring continuous improvement and alignment with business objectives.
• Present regular reports to the management team with actionable recommendations based on data analysis.
• Paid Social Media Advertising:
• Plan and execute paid social media campaigns to boost brand visibility, engagement, and sales.
• Work with the marketing team to ensure paid campaigns are aligned with broader marketing efforts and objectives.
• Brand Collaboration and Partnerships:
• Identify and collaborate with influencers, partners, and other brands to create engaging content and reach new audiences.
• Manage influencer relationships, including contract negotiations, content approvals, and performance tracking.
• Crisis Management:
• Monitor brand mentions and social media activity to identify potential issues.
• Develop and execute crisis management protocols to protect the brand’s reputation.
• upload new products to our two websites, conduct price research on competitors, and write AI-assisted product descriptions based on given parameters.
  
  

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of experience managing social media for luxury brands, ideally in the jewelry or fashion industry. (APPLICANTS MUST SUBMIT PORTFOLIOS)
• Strong understanding of social media platforms (Instagram, Facebook, TikTok, Pinterest, LinkedIn, Twitter, YouTube) and their respective audiences.
• Proven track record of creating engaging content and growing social media presence for luxury brands.
• Exceptional writing, editing, and communication skills with a keen eye for detail.
• Proficiency in social media management tools (e.g., Hootsuite, Later, Sprout Social) and analytics platforms.
• Creative mindset with a passion for storytelling and luxury branding.
• Strong organizational and project management skills with the ability to manage multiple projects simultaneously.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Knowledge of paid social media advertising and experience running successful ad campaigns.
• Familiarity with SEO, digital marketing, and influencer marketing strategies.
• E-commerce experience is a big plus
  
  

Independent Contractor Perks

• HMO Coverage for eligible locations
• Permanent work from home
• Immediate hiring
• Steady freelance job
  
  

ZR_20937_JOB