Consumer Insights Consultant (Digital Marketing) | Freelance
Salary undisclosed
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Qualifications:
• Bachelor's degree in Marketing, Psychology, Sociology, or a related field
• 4-6 years of experience in consumer insights, market research, or a related field, preferably within the beauty or CPG industry
• Strong analytical and problem-solving skills, with the ability to draw insights from complex data sets
• Proficiency in Excel and PowerPoint
• Digitally savy, experience in social listening is highly preferred
• Intellectual curiosity, passion for understanding consumer behavior, and a proactive, results-oriented mindset
Job Scope:
• Project Management: Manage consumer research projects end-to-end including maintaining vendor relationships
• Data Analysis & Interpretation: Support adhoc deep dive analyses from analyzing data through various sources and identifying key insights and actions. Must be Translate complex data sets into easily understandable and actionable recommendations for business stakeholders
• Social Listening: Maintain corporate social listening tool and create / deliver regular and adhoc social insights reports
• Trend Monitoring & Analysis: Identify and track consumer trends, cultural shifts, and competitive activity within the beauty industry. Proactively identify emerging opportunities and potential threats based on consumer insights
Behavioral skills:
• Learning Agility: Fast learner and eager to learn new skills and knowledge.
• Critical Thinking & Problem Solving: Analyzes situations critically and identifies root causes of problems. Develops innovative and effective solutions
• Organization & Time Management: Manages time effectively and prioritizes tasks to meet deadlines
• Adaptability & Flexibility: Adapts readily to changing priorities and thrives in a fast-paced environment
• Leverage social listening tools and be accountable for the reliability and quality of the results (process and content).
• Highlight strategic recommendations, and communicate and promote social data insights-based decision-making.
• Create and deliver reports every quarter on Trends across the Zone and categories by leveraging multiple data sources including social listening.
• Ensuring continuous regular reporting and ad hoc requests are delivered in an accurate and timely manner
• Cooperate with internal and external cross-functional stakeholders and CMI teams to drive the adoption of the Social Listening tool
• Managing tracking and delivery of market KPIs to the business on a weekly and monthly basis
• Understanding how to analyse and interpret data that ultimately adds value and insight to the business
• Bachelor's degree in Marketing, Psychology, Sociology, or a related field
• 4-6 years of experience in consumer insights, market research, or a related field, preferably within the beauty or CPG industry
• Strong analytical and problem-solving skills, with the ability to draw insights from complex data sets
• Proficiency in Excel and PowerPoint
• Digitally savy, experience in social listening is highly preferred
• Intellectual curiosity, passion for understanding consumer behavior, and a proactive, results-oriented mindset
Job Scope:
• Project Management: Manage consumer research projects end-to-end including maintaining vendor relationships
• Data Analysis & Interpretation: Support adhoc deep dive analyses from analyzing data through various sources and identifying key insights and actions. Must be Translate complex data sets into easily understandable and actionable recommendations for business stakeholders
• Social Listening: Maintain corporate social listening tool and create / deliver regular and adhoc social insights reports
• Trend Monitoring & Analysis: Identify and track consumer trends, cultural shifts, and competitive activity within the beauty industry. Proactively identify emerging opportunities and potential threats based on consumer insights
Behavioral skills:
• Learning Agility: Fast learner and eager to learn new skills and knowledge.
• Critical Thinking & Problem Solving: Analyzes situations critically and identifies root causes of problems. Develops innovative and effective solutions
• Organization & Time Management: Manages time effectively and prioritizes tasks to meet deadlines
• Adaptability & Flexibility: Adapts readily to changing priorities and thrives in a fast-paced environment
• Leverage social listening tools and be accountable for the reliability and quality of the results (process and content).
• Highlight strategic recommendations, and communicate and promote social data insights-based decision-making.
• Create and deliver reports every quarter on Trends across the Zone and categories by leveraging multiple data sources including social listening.
• Ensuring continuous regular reporting and ad hoc requests are delivered in an accurate and timely manner
• Cooperate with internal and external cross-functional stakeholders and CMI teams to drive the adoption of the Social Listening tool
• Managing tracking and delivery of market KPIs to the business on a weekly and monthly basis
• Understanding how to analyse and interpret data that ultimately adds value and insight to the business