Creative & Content Marketing Manager

The Creative and Content Marketing Manager is responsible for developing and executing content strategies that enhance brand awareness, engage target audiences, and drive business growth. This role requires a balance of creativity and strategic thinking, overseeing the creation of compelling content across multiple platforms, including digital, social media, and traditional marketing channels.

Responsibilities:

Content Strategy & Development

• Develop and execute a comprehensive content marketing strategy aligned with the company’s brand identity and business objectives

• Oversee content creation across various formats, including blogs, website copy, case studies, videos, email campaigns, and social media posts

• Ensure all content is optimized for SEO, user engagement, and conversion

Creative Direction

• Lead the creative development of marketing materials, ensuring brand consistency and high-quality storytelling.

• Work closely with designers, videographers, and other content creators to produce visually appealing and impactful marketing assets

• Provide guidance on tone, messaging, and visual style across all content and campaigns

Digital & Social Media Marketing

• Oversee the development and execution of content for digital marketing campaigns, including paid ads, organic social media, and influencer collaborations

• Monitor trends in digital marketing and social media to optimize content performance and engagement

• Manage and grow the company’s social media presence through strategic content distribution

Team Leadership & Collaboration

• Manage a team of content writers, designers, and external content creators

• Collaborate with sales, product development, and other departments to align content initiatives with business goals

• Ensure timely delivery of content projects and maintain an editorial calendar

Analytics & Performance Tracking

• Measure the effectiveness of content marketing initiatives through KPIs such as engagement rates, lead generation, and website traffic

• Use analytics tools (Google Analytics, SEO tools, social media insights) to optimize content strategies

• Report on content performance and provide data-driven recommendations for improvement

Requirements:

• A Bachelor’s degree in Business in Marketing, Business Administration, Communications, Journalism, or related field

• 5+ years in content marketing, creative marketing, or related roles, preferably in the IT technology sector

• Excellent communication and interpersonal skills

• Strong storytelling, copywriting, and editing skills

• Experience managing creative teams and content workflows

• Proficiency in SEO, digital marketing, and social media management

• Familiarity with design and video production tools is a plus

• Excellent project management and leadership abilities