Assistant Marketing Manager

The Assistant Corporate Marketing Manager is responsible for leading strategic initiatives that strengthen the Filinvest Malls brand, enhance customer engagement, and ensure consistent messaging across all channels. This role focuses on developing and executing strategies in brand management, media partnerships, public relations (PR), social media monitoring, and external communications to support business objectives and build a positive brand reputation.

Working closely with the Corporate Marketing Manager, this role ensures strategic alignment of marketing efforts with company goals while actively contributing to innovative campaigns and initiatives.

DUTIES AND RESPONSIBILITIES:

1. BRAND MANAGEMENT

a. Develop and implement brand strategies to maintain Filinvest Malls' position as a preferred lifestyle destination.

b. Ensure consistent brand identity across all marketing materials and communication platforms.

c. Analyze market trends and customer insights to refine brand positioning and identify growth opportunities.

d. Collaborate with cross-functional teams to align branding with customer experience and operational initiatives.

e. Oversee creative direction for campaigns and promotional activities, ensuring they align with strategic objectives.

• PUBLIC RELATIONS AND MEDIA PARTNERSHIPS
• Build and maintain relationships with media partners, journalists, and influencers to secure positive brand coverage.
• Develop and execute PR strategies, including press releases, media placements, and crisis communication plans.
• Identify and leverage strategic media sponsorships to amplify brand visibility and customer engagement.
• Oversee partnerships with media organizations to support event promotions, press briefings, and corporate announcements.
  
  
  

e. Monitor and measure PR effectiveness through media reach.

3. PARTNERSHIPS AND EXTERNAL RELATIONS

• Establish partnerships with key organizations and sponsors to enhance the Filinvest Malls' presence in local and national markets.
  
  
  

b. Develop and maintain relationships with community leaders, government agencies, and civic organizations to support strategic initiatives.

c. Strategize and oversee collaboration with tenants to co-promote events, promotions, and campaigns.

4. REPORTING AND PERFORMANCE MANAGEMENT

• Guide the preparation of strategic reports, including market analysis, customer insights, and the like.
• Present key marketing and PR updates to leadership teams and provide actionable recommendations.
  
  
  

c. Use analytics to monitor competitive landscapes and market share performance, refining strategies as needed.

Qualifications

• Bachelors degree in Marketing, Communications, Business Management, or related fields.
• Minimum of 57 years of experience in marketing, PR, or brand management, preferably in retail or corporate settings.
• At least 3 years in a supervisory or managerial role.
• Certifications in PR, Digital Marketing, or Event Management are an advantage
• Strategic thinking and leadership skills.
• Strong written and verbal communication abilities.
• Ability to foster relationships with media, influencers, and community leaders.
• Decision-making and problem-solving abilities.
• Adaptability and resilience under pressure.
• Strong interpersonal and networking skills.
• Creativity and innovation in campaign strategies.
• Leadership and team management capabilities.
• Advanced understanding of PR and media strategies.
• Knowledge of social media management tools and analytics platforms.
• Proficiency in Microsoft Office and Adobe Creative Suite.
• Flexibility to travel across malls or event locations. Ability to work long hours during peak periods or events
• High tolerance for stress, especially in managing multiple priorities and tight deadlines. Strong analytical and strategic mindset.
  

The Assistant Corporate Marketing Manager is responsible for leading strategic initiatives that strengthen the Filinvest Malls brand, enhance customer engagement, and ensure consistent messaging across all channels. This role focuses on developing and executing strategies in brand management, media partnerships, public relations (PR), social media monitoring, and external communications to support business objectives and build a positive brand reputation.

Working closely with the Corporate Marketing Manager, this role ensures strategic alignment of marketing efforts with company goals while actively contributing to innovative campaigns and initiatives.

DUTIES AND RESPONSIBILITIES:

1. BRAND MANAGEMENT

a. Develop and implement brand strategies to maintain Filinvest Malls' position as a preferred lifestyle destination.

b. Ensure consistent brand identity across all marketing materials and communication platforms.

c. Analyze market trends and customer insights to refine brand positioning and identify growth opportunities.

d. Collaborate with cross-functional teams to align branding with customer experience and operational initiatives.

e. Oversee creative direction for campaigns and promotional activities, ensuring they align with strategic objectives.

• PUBLIC RELATIONS AND MEDIA PARTNERSHIPS
• Build and maintain relationships with media partners, journalists, and influencers to secure positive brand coverage.
• Develop and execute PR strategies, including press releases, media placements, and crisis communication plans.
• Identify and leverage strategic media sponsorships to amplify brand visibility and customer engagement.
• Oversee partnerships with media organizations to support event promotions, press briefings, and corporate announcements.
  
  
  

e. Monitor and measure PR effectiveness through media reach.

3. PARTNERSHIPS AND EXTERNAL RELATIONS

• Establish partnerships with key organizations and sponsors to enhance the Filinvest Malls' presence in local and national markets.
  
  
  

b. Develop and maintain relationships with community leaders, government agencies, and civic organizations to support strategic initiatives.

c. Strategize and oversee collaboration with tenants to co-promote events, promotions, and campaigns.

4. REPORTING AND PERFORMANCE MANAGEMENT

• Guide the preparation of strategic reports, including market analysis, customer insights, and the like.
• Present key marketing and PR updates to leadership teams and provide actionable recommendations.
  
  
  

c. Use analytics to monitor competitive landscapes and market share performance, refining strategies as needed.

Qualifications

• Bachelors degree in Marketing, Communications, Business Management, or related fields.
• Minimum of 57 years of experience in marketing, PR, or brand management, preferably in retail or corporate settings.
• At least 3 years in a supervisory or managerial role.
• Certifications in PR, Digital Marketing, or Event Management are an advantage
• Strategic thinking and leadership skills.
• Strong written and verbal communication abilities.
• Ability to foster relationships with media, influencers, and community leaders.
• Decision-making and problem-solving abilities.
• Adaptability and resilience under pressure.
• Strong interpersonal and networking skills.
• Creativity and innovation in campaign strategies.
• Leadership and team management capabilities.
• Advanced understanding of PR and media strategies.
• Knowledge of social media management tools and analytics platforms.
• Proficiency in Microsoft Office and Adobe Creative Suite.
• Flexibility to travel across malls or event locations. Ability to work long hours during peak periods or events
• High tolerance for stress, especially in managing multiple priorities and tight deadlines. Strong analytical and strategic mindset.