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This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.
Responsibilities
Brand Strategy
- Develops, implements and evaluates comprehensive brand strategies aligned with
- the company’s over-all objectives
- Conduct Market Research to identify opportunities, trends and competitor activities
Brand Positioning
- Define and communicate the brand’s positioning and unique value proposition
- Collaborate with cross-functional teams to ensure brand consistency across all
- touchpoints
- Coordinate and execute product launches, ensuring alignment with brand strategy
- Work closely with product development team to integrate brand messaging into
- new products
Marketing Campaigns
- Plans and executes integrated marketing campaigns to promote the brand and its
- products and services
- Collaborate with the Marketing team to create compelling content and messages
- Develop and maintain brand guidelines to ensure a consistent brand identity
- Manages external communication to enhance brand reputation
- Build and Maintain strong relationships with external partners, agencies and
- Stakeholders
Qualifications
- Bachelor’s degree in Marketing, Business, or any related field
- 3-5 years' experience Brand Management, Brand Marketing or marketing management with background in retail and beauty industry.
- Proven ability to work in a fast-paced environment
- Experience managing a brand across multiple markets
- Creative thinker with a passion for innovation and staying ahead of industry trends.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
- Project management experience with a solid understanding its principles and techniques
- Strategic thinker and able to identify long-term opportunities and trends
This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.
Responsibilities
Brand Strategy
- Develops, implements and evaluates comprehensive brand strategies aligned with
- the company’s over-all objectives
- Conduct Market Research to identify opportunities, trends and competitor activities
Brand Positioning
- Define and communicate the brand’s positioning and unique value proposition
- Collaborate with cross-functional teams to ensure brand consistency across all
- touchpoints
- Coordinate and execute product launches, ensuring alignment with brand strategy
- Work closely with product development team to integrate brand messaging into
- new products
Marketing Campaigns
- Plans and executes integrated marketing campaigns to promote the brand and its
- products and services
- Collaborate with the Marketing team to create compelling content and messages
- Develop and maintain brand guidelines to ensure a consistent brand identity
- Manages external communication to enhance brand reputation
- Build and Maintain strong relationships with external partners, agencies and
- Stakeholders
Qualifications
- Bachelor’s degree in Marketing, Business, or any related field
- 3-5 years' experience Brand Management, Brand Marketing or marketing management with background in retail and beauty industry.
- Proven ability to work in a fast-paced environment
- Experience managing a brand across multiple markets
- Creative thinker with a passion for innovation and staying ahead of industry trends.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
- Project management experience with a solid understanding its principles and techniques
- Strategic thinker and able to identify long-term opportunities and trends