Market Research Officer

A. Market Research

1. Works closely with Business Unit Managers to determine their market and client requirement

2. Assists the Manager in translating the market research data into research objectives

3. Provides input in determining the appropriate and cost-efficient research methodology

4. Determines the appropriate research methodology to use

5. Drafts Work Plan for the detailed project requirement and its cost

6. Monitors project expense

B. Data Gathering and Analysis

1. Conducts research on the latest client and market trend that may affect the present and future needs

2. Translates the data-gathering instruments like questionnaire and FGD guide to Filipino and other dialect

3. Ensures that data-gathering is conducted based on agreed protocols like required probing, skipping, use of show cards, observance of non-verbal cues, etc.

4. Ensures accurate data reporting, FGD transcription, computation and graphs

5. Executes data analysis plan

C. Report Preparation and Documentation

1. Drafts the executive summary or final report based on the research conducted

2. Provides initial recommendation on the proper action to take

D. Project Management

1. Conceptualizes and monitors overall plan (e.g. project timeline, organization, costs, etc.)

2. Organizes and implements projects by closely coordinating with appropriate organizational units and/or other parties concerned ensuring cost efficient , timely deliveries and acceptable and products as agreed upon.

E. Others

1. Attends discussion with market data vendors.

A. Market Research

1. Works closely with Business Unit Managers to determine their market and client requirement

2. Assists the Manager in translating the market research data into research objectives

3. Provides input in determining the appropriate and cost-efficient research methodology

4. Determines the appropriate research methodology to use

5. Drafts Work Plan for the detailed project requirement and its cost

6. Monitors project expense

B. Data Gathering and Analysis

1. Conducts research on the latest client and market trend that may affect the present and future needs

2. Translates the data-gathering instruments like questionnaire and FGD guide to Filipino and other dialect

3. Ensures that data-gathering is conducted based on agreed protocols like required probing, skipping, use of show cards, observance of non-verbal cues, etc.

4. Ensures accurate data reporting, FGD transcription, computation and graphs

5. Executes data analysis plan

C. Report Preparation and Documentation

1. Drafts the executive summary or final report based on the research conducted

2. Provides initial recommendation on the proper action to take

D. Project Management

1. Conceptualizes and monitors overall plan (e.g. project timeline, organization, costs, etc.)

2. Organizes and implements projects by closely coordinating with appropriate organizational units and/or other parties concerned ensuring cost efficient , timely deliveries and acceptable and products as agreed upon.

E. Others

1. Attends discussion with market data vendors.