Company Description
Our client, InvestEd, is the Philippines’ most sustainable and inclusive student loan company. Offer success loans to students from ALL socio-economic classes and believe that the opportunity to succeed should always be paid forward to those who don’t have it. There are 18 million learners in the Philippines who don’t have access to bank credit. InvestEd exists to change this unfair reality. InvestEd is the leading company in the region solving financial inclusion for unbanked youth.
Employment : Fulltime, for regularization
Work set-up : Remote Work
The Senior Market Activation Manager will play a pivotal role in driving city-level saturation through strategic campaigns and customer advocacy. This individual will spearhead initiatives to transform existing customers into brand ambassadors, ensuring they become influential advocates who attract new customers. This role demands expertise in building and nurturing digital communities, leveraging influencer marketing techniques, and creating Key Opinion Leaders (KOLs) to amplify the brand’s market equity.
KEY RESPONSIBILITIES
Market Saturation Strategy and Campaign Management
- Design and implement market activation strategies to achieve market penetration and customer acquisition goals
- Plan, execute, and optimize localized campaigns, ensuring their alignment with city-level strategies and company objectives
- Identify and manage strategic partnerships that enhance market activation and community engagement
Ambassador Community Development:
- Foster and amplify digital communities to cultivate a strong brand presence and build customer engagements
- Develop and implement programs to turn loyal customers into brand ambassadors, creating a network of advocates who drive organic growth
- Utilize influencer marketing techniques to support community-building efforts and elevate the brand’s visibility within target markets
Performance Analysis
- Monitor, analyze, and report on the effectiveness of campaigns and community-building efforts, leveraging insights to drive continuous improvement.
QUALIFICATIONS
This role is critical in shaping the company’s market presence and driving sustainable growth through activation strategies and community engagement.
- Experience in community / activation management
- Experience in program/project management and people management
- Experience in managing campaigns and digital influencers
- The Senior Market Activation Manager will play a pivotal role in driving city-level saturation through strategic campaigns and customer advocacy.
- This individual will spearhead initiatives to transform existing customers into brand ambassadors, ensuring they become influential advocates who attract new customers. This role demands expertise in building and nurturing digital communities, leveraging influencer marketing techniques, and creating Key Opinion Leaders (KOLs) to amplify the brand’s market equity.
STRICTLY NON-NEGOTIABLE:
- Experience in Creator Management: Collaborate with new digital ambassadors/influencers, onboard, and co-create content to grow InvestEd Community
- Experience in Campaigns Optimization: Oversee Digital Campaign Performance, analyze results, identify opportunities for improvement
- Experience in Digital & Social Media Content Creation & Strategy: 5+ years of experience in digital content creation, social media marketing, with strong focus on video content for B2C platforms like TikTok, Meta, Youtube, Instagram
- Highly proficient in in TikTok & UGC Video Production: Proven experience in creating engaging UGC Content Experience in managing campaigns and digital influencers
Company Description
Our client, InvestEd, is the Philippines’ most sustainable and inclusive student loan company. Offer success loans to students from ALL socio-economic classes and believe that the opportunity to succeed should always be paid forward to those who don’t have it. There are 18 million learners in the Philippines who don’t have access to bank credit. InvestEd exists to change this unfair reality. InvestEd is the leading company in the region solving financial inclusion for unbanked youth.
Employment : Fulltime, for regularization
Work set-up : Remote Work
The Senior Market Activation Manager will play a pivotal role in driving city-level saturation through strategic campaigns and customer advocacy. This individual will spearhead initiatives to transform existing customers into brand ambassadors, ensuring they become influential advocates who attract new customers. This role demands expertise in building and nurturing digital communities, leveraging influencer marketing techniques, and creating Key Opinion Leaders (KOLs) to amplify the brand’s market equity.
KEY RESPONSIBILITIES
Market Saturation Strategy and Campaign Management
- Design and implement market activation strategies to achieve market penetration and customer acquisition goals
- Plan, execute, and optimize localized campaigns, ensuring their alignment with city-level strategies and company objectives
- Identify and manage strategic partnerships that enhance market activation and community engagement
Ambassador Community Development:
- Foster and amplify digital communities to cultivate a strong brand presence and build customer engagements
- Develop and implement programs to turn loyal customers into brand ambassadors, creating a network of advocates who drive organic growth
- Utilize influencer marketing techniques to support community-building efforts and elevate the brand’s visibility within target markets
Performance Analysis
- Monitor, analyze, and report on the effectiveness of campaigns and community-building efforts, leveraging insights to drive continuous improvement.
QUALIFICATIONS
This role is critical in shaping the company’s market presence and driving sustainable growth through activation strategies and community engagement.
- Experience in community / activation management
- Experience in program/project management and people management
- Experience in managing campaigns and digital influencers
- The Senior Market Activation Manager will play a pivotal role in driving city-level saturation through strategic campaigns and customer advocacy.
- This individual will spearhead initiatives to transform existing customers into brand ambassadors, ensuring they become influential advocates who attract new customers. This role demands expertise in building and nurturing digital communities, leveraging influencer marketing techniques, and creating Key Opinion Leaders (KOLs) to amplify the brand’s market equity.
STRICTLY NON-NEGOTIABLE:
- Experience in Creator Management: Collaborate with new digital ambassadors/influencers, onboard, and co-create content to grow InvestEd Community
- Experience in Campaigns Optimization: Oversee Digital Campaign Performance, analyze results, identify opportunities for improvement
- Experience in Digital & Social Media Content Creation & Strategy: 5+ years of experience in digital content creation, social media marketing, with strong focus on video content for B2C platforms like TikTok, Meta, Youtube, Instagram
- Highly proficient in in TikTok & UGC Video Production: Proven experience in creating engaging UGC Content Experience in managing campaigns and digital influencers