Digital Marketing Specialist
Salary undisclosed
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This job is with WTW, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Description
The Role
The role holder will be the glue for all marketing and digital communication activities across all regions globally and will therefore need to develop strong working relationships with the global Health, Wealth and Career (HWC) marketing team and other regional business leaders and subject matter experts, develop a good understanding of the business and maintain regular communication, analytics, and support. This role will also collaborate closely with the Health, Wealth and Career (HWC) Global Product Marketing Lead and other HWC global marketers to align activities, leverage content and develop cohesive and integrated marketing and client communication strategies that support lead generation.
Digital Communication Activities
The Requirement
Essential
Description
The Role
The role holder will be the glue for all marketing and digital communication activities across all regions globally and will therefore need to develop strong working relationships with the global Health, Wealth and Career (HWC) marketing team and other regional business leaders and subject matter experts, develop a good understanding of the business and maintain regular communication, analytics, and support. This role will also collaborate closely with the Health, Wealth and Career (HWC) Global Product Marketing Lead and other HWC global marketers to align activities, leverage content and develop cohesive and integrated marketing and client communication strategies that support lead generation.
Digital Communication Activities
- Coordinate digital communication activities in support of broad marketing and client communication campaigns globally and within regions. Ensure that productions meet promotional objectives. Adhere to all deadlines, best practices and guidelines.
- Collaborate closely with HCB global marketers and channel leaders to ensure requested activities and support align with campaign objectives and comply with all appropriate standards and brand guidelines.
- Maintain external event calendar and support promotional activities as needed in CVENT.
- Execute direct emails and automation campaigns in Marketo.
- Publish intellectual capital on wtwco.com, provide minor support for any externally facing LOB websites.
- Develop and maintain a good understanding of the full range of HWC products, services and solutions as well as the different markets and buyer hubs that exist.
- Research competitive environment for different LOBs and develop an understanding of how we can develop marketing strategies and plans to help differentiate our product offering.
- Identify linkages and opportunities across regions to streamline marketing and digital communication activities for increased efficiency and effectiveness.
- Ensure digital marketing activities boost and support the WTW brand.
- Support the overall operational governance and decision-making processes for HWC digital marketing campaigns.
- Demonstrate WTW’s values.
- Develop good working relationships and foster collaboration with colleagues from across the practice, within marketing and across the HWC segment to coordinate effectively and support the delivery of digital campaigns and activities.
- Act as the primary day-to-day point-of-contact for business stakeholders on digital communication activities across all regions.
- Collaborate and communicate effectively with HWC marketing colleagues on digital communication activities and how those activities impact and connect to broader marketing campaigns.
- Support lead generation efforts including both digital marketing campaigns as well as digital communication activities with existing clients.
- Provide strategic digital communication advice, lead on planning and logistics discussions and take responsibility for the effective execution and delivery of agreed activities.
- Provide analysis of hard dollar spend on digital marketing campaigns where required.
- Inform the development of the HWC marketing budget to support campaigns.
- Manage costs to ensure planned expenditure is met including reporting and analysis of marketing effectiveness and impact.
- Any other duties commensurate with the role or level of responsibility.
The Requirement
Essential
- Bachelor’s degree with a concentration in marketing or equivalent.
- At least 1 year of experience in a similar role within a corporate environment for a multinational organization.
- Experience using digital marketing channels to raise awareness and create demand.
- Experience with a variety of digital tools including web marketing tools like Sitecore, event marketing tools like CVENT, and email marketing and automation tools like Marketo.
- Ability to grasp new software quickly.
- Excellent written and oral communication skills. Fluent in spoken and written English.
- Excellent eye for detail and able to demonstrate accuracy and thoroughness.
- Ability to engage, communicate and lead calls/meetings effectively with marketing leaders drawing on strong digital communication foundation and business acumen.
- Demonstrated ability to work with virtual teams.
- Good stakeholder management and organizational skills. A completer/finisher mind-set with the drive to deliver multiple projects.
- Change and adaptability/ability to work through ambiguity.
- Familiarity with marketing automation or CRM tools (e.g. Marketo, CVENT, Sitecore)
- Have a general understanding of website architecture and HTML, CSS code
- Analytical and integrative skills including ability to draw conclusions and identify trends from data in a logical, systematic way.
This job is with WTW, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Description
The Role
The role holder will be the glue for all marketing and digital communication activities across all regions globally and will therefore need to develop strong working relationships with the global Health, Wealth and Career (HWC) marketing team and other regional business leaders and subject matter experts, develop a good understanding of the business and maintain regular communication, analytics, and support. This role will also collaborate closely with the Health, Wealth and Career (HWC) Global Product Marketing Lead and other HWC global marketers to align activities, leverage content and develop cohesive and integrated marketing and client communication strategies that support lead generation.
Digital Communication Activities
The Requirement
Essential
Description
The Role
The role holder will be the glue for all marketing and digital communication activities across all regions globally and will therefore need to develop strong working relationships with the global Health, Wealth and Career (HWC) marketing team and other regional business leaders and subject matter experts, develop a good understanding of the business and maintain regular communication, analytics, and support. This role will also collaborate closely with the Health, Wealth and Career (HWC) Global Product Marketing Lead and other HWC global marketers to align activities, leverage content and develop cohesive and integrated marketing and client communication strategies that support lead generation.
Digital Communication Activities
- Coordinate digital communication activities in support of broad marketing and client communication campaigns globally and within regions. Ensure that productions meet promotional objectives. Adhere to all deadlines, best practices and guidelines.
- Collaborate closely with HCB global marketers and channel leaders to ensure requested activities and support align with campaign objectives and comply with all appropriate standards and brand guidelines.
- Maintain external event calendar and support promotional activities as needed in CVENT.
- Execute direct emails and automation campaigns in Marketo.
- Publish intellectual capital on wtwco.com, provide minor support for any externally facing LOB websites.
- Develop and maintain a good understanding of the full range of HWC products, services and solutions as well as the different markets and buyer hubs that exist.
- Research competitive environment for different LOBs and develop an understanding of how we can develop marketing strategies and plans to help differentiate our product offering.
- Identify linkages and opportunities across regions to streamline marketing and digital communication activities for increased efficiency and effectiveness.
- Ensure digital marketing activities boost and support the WTW brand.
- Support the overall operational governance and decision-making processes for HWC digital marketing campaigns.
- Demonstrate WTW’s values.
- Develop good working relationships and foster collaboration with colleagues from across the practice, within marketing and across the HWC segment to coordinate effectively and support the delivery of digital campaigns and activities.
- Act as the primary day-to-day point-of-contact for business stakeholders on digital communication activities across all regions.
- Collaborate and communicate effectively with HWC marketing colleagues on digital communication activities and how those activities impact and connect to broader marketing campaigns.
- Support lead generation efforts including both digital marketing campaigns as well as digital communication activities with existing clients.
- Provide strategic digital communication advice, lead on planning and logistics discussions and take responsibility for the effective execution and delivery of agreed activities.
- Provide analysis of hard dollar spend on digital marketing campaigns where required.
- Inform the development of the HWC marketing budget to support campaigns.
- Manage costs to ensure planned expenditure is met including reporting and analysis of marketing effectiveness and impact.
- Any other duties commensurate with the role or level of responsibility.
The Requirement
Essential
- Bachelor’s degree with a concentration in marketing or equivalent.
- At least 1 year of experience in a similar role within a corporate environment for a multinational organization.
- Experience using digital marketing channels to raise awareness and create demand.
- Experience with a variety of digital tools including web marketing tools like Sitecore, event marketing tools like CVENT, and email marketing and automation tools like Marketo.
- Ability to grasp new software quickly.
- Excellent written and oral communication skills. Fluent in spoken and written English.
- Excellent eye for detail and able to demonstrate accuracy and thoroughness.
- Ability to engage, communicate and lead calls/meetings effectively with marketing leaders drawing on strong digital communication foundation and business acumen.
- Demonstrated ability to work with virtual teams.
- Good stakeholder management and organizational skills. A completer/finisher mind-set with the drive to deliver multiple projects.
- Change and adaptability/ability to work through ambiguity.
- Familiarity with marketing automation or CRM tools (e.g. Marketo, CVENT, Sitecore)
- Have a general understanding of website architecture and HTML, CSS code
- Analytical and integrative skills including ability to draw conclusions and identify trends from data in a logical, systematic way.