Manager, Brand ARM
Salary undisclosed
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Original
Simplified
Department
Agile, Regional and Marketing Excellence
Employee Type
Probationary
Grow Beyond UR Job with URC!
Universal Robina Corporation for a Brand Manager who open and eager to build brands in new category spaces for an established company in the Philippines. Should be strategic, innovative, consumer centric, have experience in creating Marketing Plan, executing annual brand initiatives, delivering volume and value targets and business development.
Category: Beverages
What Are Their Job Responsibilities
NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.
Experience Range Range (Years)
4 - 5 years
Job posted on
2025-02-07
Agile, Regional and Marketing Excellence
Employee Type
Probationary
Grow Beyond UR Job with URC!
Universal Robina Corporation for a Brand Manager who open and eager to build brands in new category spaces for an established company in the Philippines. Should be strategic, innovative, consumer centric, have experience in creating Marketing Plan, executing annual brand initiatives, delivering volume and value targets and business development.
Category: Beverages
What Are Their Job Responsibilities
- Insighting: Ability to draw insights from market data as well as from a developed skill in keen observation of the consumer's shopping purchase and consumption usage habits; gathering and analyzing market data and consumer observations for the purpose of recommending appropriate marketing strategies and action plans.
- Brand/Product Positioning: Ability to evaluate concepts, processes and market segments; as well as spot/assess gaps and identify opportunties in order to develop, rationalize and recommend positioning strategies for the assigned brand within a segment or category.
- Innovation: Ability to think "outside the box" using insights derived from consumer shopper and suage habits and from a thorough understanding of the product's manufcaturing process, composition, specifications; as well as to manage the product development/improvement process for the purpose of developing new products or new way of doing things.
- Advertising and Promotions: Ability to formulate objectives and strategies and execute brand communications for the assigned brand and its architecture thru various communications media and implement a promotions program against the end-consumer and the trade consistent with the brand's communication strategy.
- Sales and Distribution: Ability to understand the flow of goods from the manufacturing plant to the end-consumer and assess brand potential against the trade in order to identify gaps and opportunities where programs may be implemented for category volume growth.
- Finance: Should be familiar and should know Financial statements well enough, to be able to monitor spending and profit based on the brand/business being created
- Candidate must possess at least a Bachelor’s/College Degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.
- At least 5 years year working experience in brand marketing preferably in an FMCG set-up
- Exposure to different areas of marketing especially in promotions, brand building, P&L Analysis, insighting.
- Should be open to handle new brands
NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.
Experience Range Range (Years)
4 - 5 years
Job posted on
2025-02-07
Department
Agile, Regional and Marketing Excellence
Employee Type
Probationary
Grow Beyond UR Job with URC!
Universal Robina Corporation for a Brand Manager who open and eager to build brands in new category spaces for an established company in the Philippines. Should be strategic, innovative, consumer centric, have experience in creating Marketing Plan, executing annual brand initiatives, delivering volume and value targets and business development.
Category: Beverages
What Are Their Job Responsibilities
NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.
Experience Range Range (Years)
4 - 5 years
Job posted on
2025-02-07
Agile, Regional and Marketing Excellence
Employee Type
Probationary
Grow Beyond UR Job with URC!
Universal Robina Corporation for a Brand Manager who open and eager to build brands in new category spaces for an established company in the Philippines. Should be strategic, innovative, consumer centric, have experience in creating Marketing Plan, executing annual brand initiatives, delivering volume and value targets and business development.
Category: Beverages
What Are Their Job Responsibilities
- Insighting: Ability to draw insights from market data as well as from a developed skill in keen observation of the consumer's shopping purchase and consumption usage habits; gathering and analyzing market data and consumer observations for the purpose of recommending appropriate marketing strategies and action plans.
- Brand/Product Positioning: Ability to evaluate concepts, processes and market segments; as well as spot/assess gaps and identify opportunties in order to develop, rationalize and recommend positioning strategies for the assigned brand within a segment or category.
- Innovation: Ability to think "outside the box" using insights derived from consumer shopper and suage habits and from a thorough understanding of the product's manufcaturing process, composition, specifications; as well as to manage the product development/improvement process for the purpose of developing new products or new way of doing things.
- Advertising and Promotions: Ability to formulate objectives and strategies and execute brand communications for the assigned brand and its architecture thru various communications media and implement a promotions program against the end-consumer and the trade consistent with the brand's communication strategy.
- Sales and Distribution: Ability to understand the flow of goods from the manufacturing plant to the end-consumer and assess brand potential against the trade in order to identify gaps and opportunities where programs may be implemented for category volume growth.
- Finance: Should be familiar and should know Financial statements well enough, to be able to monitor spending and profit based on the brand/business being created
- Candidate must possess at least a Bachelor’s/College Degree in Business Studies/Administration/Management, Marketing, Advertising or equivalent.
- At least 5 years year working experience in brand marketing preferably in an FMCG set-up
- Exposure to different areas of marketing especially in promotions, brand building, P&L Analysis, insighting.
- Should be open to handle new brands
NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.
Experience Range Range (Years)
4 - 5 years
Job posted on
2025-02-07