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The Brand & Marketing Head is responsible for leading and executing strategic marketing and branding initiatives that align with the Aivee Group’s business goals. This role ensures a cohesive brand presence across all channels and touchpoints, driving customer engagement, growth, and loyalty both locally and internationally.
Key Responsibilities:
• Develop and implement integrated brand and marketing strategies that support the growth of Aivee Clinics, Aivee Skin, and other business units.
• Oversee the end-to-end execution of marketing campaigns across traditional and digital platforms.
• Ensure timely production and delivery of all marketing and brand collateral.
• Collaborate closely with the Head of PR & Events to ensure successful execution of events with brand alignment and full marketing support.
• Lead and manage the Marketing & Communications team, including Digital Marketing, Social Media, Content, and Creative functions.
• Conduct market research and competitive analysis to identify consumer trends, market opportunities, and brand positioning strategies.
• Strengthen brand equity and ensure consistent brand messaging across all touchpoints and markets.
• Oversee all digital initiatives including website management, SEO/SEM, social media, email campaigns, and online advertising.
• Manage the department’s budget, ensuring cost efficiency and measurable ROI for all marketing activities.
• Collaborate with cross-functional teams such as Sales, Product Development, and Finance to ensure alignment of marketing efforts with business objectives.
• Leverage data and analytics tools to evaluate marketing performance, optimize campaigns, and inform decision-making.
Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 15 years of relevant experience, with at least 5 in a senior managerial or executive marketing role.
• Established network in marketing, communications, and events industries.
• Strong leadership skills with a proven track record in managing high-performing teams.
• Strategic thinker with strong analytical and decision-making capabilities.
• Highly creative with the ability to conceptualize and execute impactful marketing campaigns.
• Proficient in traditional and digital marketing tools and platforms, including SEO, social media, email, and online advertising.
• Excellent communication, presentation, and interpersonal skills.
• Experienced in data analysis and performance tracking using marketing analytics tools.
• Agile, forward-thinking, and open to emerging trends and technologies.
• Strong cultural awareness and ability to develop campaigns that resonate with both local and global audiences.
Key Responsibilities:
• Develop and implement integrated brand and marketing strategies that support the growth of Aivee Clinics, Aivee Skin, and other business units.
• Oversee the end-to-end execution of marketing campaigns across traditional and digital platforms.
• Ensure timely production and delivery of all marketing and brand collateral.
• Collaborate closely with the Head of PR & Events to ensure successful execution of events with brand alignment and full marketing support.
• Lead and manage the Marketing & Communications team, including Digital Marketing, Social Media, Content, and Creative functions.
• Conduct market research and competitive analysis to identify consumer trends, market opportunities, and brand positioning strategies.
• Strengthen brand equity and ensure consistent brand messaging across all touchpoints and markets.
• Oversee all digital initiatives including website management, SEO/SEM, social media, email campaigns, and online advertising.
• Manage the department’s budget, ensuring cost efficiency and measurable ROI for all marketing activities.
• Collaborate with cross-functional teams such as Sales, Product Development, and Finance to ensure alignment of marketing efforts with business objectives.
• Leverage data and analytics tools to evaluate marketing performance, optimize campaigns, and inform decision-making.
Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• At least 15 years of relevant experience, with at least 5 in a senior managerial or executive marketing role.
• Established network in marketing, communications, and events industries.
• Strong leadership skills with a proven track record in managing high-performing teams.
• Strategic thinker with strong analytical and decision-making capabilities.
• Highly creative with the ability to conceptualize and execute impactful marketing campaigns.
• Proficient in traditional and digital marketing tools and platforms, including SEO, social media, email, and online advertising.
• Excellent communication, presentation, and interpersonal skills.
• Experienced in data analysis and performance tracking using marketing analytics tools.
• Agile, forward-thinking, and open to emerging trends and technologies.
• Strong cultural awareness and ability to develop campaigns that resonate with both local and global audiences.