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Marketing Specialist

Salary undisclosed

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Executive Recruitment Firm Monroe Consulting Group Philippines is recruiting on behalf of a financial technology company in the Philippines, operating as an Electronic Money Issuer licensed by the Bangko Sentral ng Pilipinas. They provide financial services through their e-wallet and develop payment solutions for businesses nationwide.

Key Responsibilities:

• Develop, implement and manage innovative campaigns and events, for branding or product launches.

• Identify effective marketing and promotional channels, including media platforms to be used to relay product messages to customers.

• Conduct market research to identify customer trends, competitor offerings and demographic data.

• Establish and maintain relationships with new and existing clients through networking and prospecting.

• Create goals and objectives to approach customers through appropriate marketing channels.

• Create graphics and copywriting across all platforms.

Key Requirements:

• 5 years proven experience as a marketing specialist or similar role

• Commercial awareness and a creative mind

• Thorough understanding of marketing elements (traditional and digital) such as SECO / social media, etc., and market research methods, marketing data analytics and tools

• Well-organized and detail oriented

• Exceptional communication and writing skills

• Solid experience in marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google AdWords etc.)