Checking job availability...
Original
Simplified
Responsibilities
- Authenticating email domains. Set up SPF record, DKIM, and DMARC
- Warm up multiple domains.
- Very experienced with Google Workspace Postmaster Tools.
- Plan, develop, and execute effective email & SMS marketing campaigns to promote the various products;
- Collaborate with cross-functional teams to develop and plan email & SMS marketing strategies to increase brand awareness and support the success of new product launches;
- Collaborate with cross-functional teams to develop and plan email marketing strategies for internal communications and overall employee experience.
- Manage and maintain an overall email/SMS calendar;
- Manage and develop audience segmentation strategies of the mailing lists by researching brand demographics to identify and target the key audiences by brand or division;
- Develop content that is aligned with the brand guidelines and with the brand’s overall marketing strategy while increasing customer engagement.
- Analyze the email & SMS marketing campaigns’ performance and report on key performance indicators such as conversion rates.
- Evaluate ongoing execution of email & SMS marketing campaigns to identify potential improvements, implement content changes to refine the subject matter, conduct A/B testing, and enhance the automated journeys;
- Manage post-mortem project reporting, analysis,s and recommendations;
- Ensure that emails & SMS follow the best practices while being compliant with email marketing regulations for the US, Canada, and Europe;
- Support the director of digital content in the development, planning, and management of strategies for digital tools;
- Support the day-to-day activities associated with all website operations efforts, including coordination of internal and external requests, content creation, update,e and upkeep of digital tools, and reporting as necessary;
- Stay on top of new practices, trends, and strategies employed by industry leaders to keep the email & SMS marketing campaigns fresh and innovative.
- Manage and develop a highly qualified team of email marketing professionals to ensure best-in-class execution of ABG’s email marketing & SMS strategy.
Skills and Requirements
- Bachelor’s degree in marketing, communications or a similar field
- Excellent English written and verbal communications is required; Bilingualism (French) is an asset
- 5+ years of relevant experience in email marketing or digital marketing
- Experience with email marketing automation platforms (such as HubSpot or Acoustic) is a requirement
- Proficiency with the MS Office Suite
- Basic HTML knowledge is an asset
- Previous experience with Salesforce is an asset
- Basic knowledge of Smartsheet or similar tools is an asset
Qualifications and Competencies
- Leadership and problem-solving skills
- Strong organizational and time management skills
- Thoroughness and attention to detail
- Ability to manage multiple requests and projects with competing priorities and deadlines
- Excellent written and verbal communication skills, as the candidate will produce content for emails and SMS
- Strong analytical skills with the ability to interpret data and deliver actionable insights
- Self-motivated with the ability to work independently, as well as in a group, to achieve team goals
- Software Development
Full-time
Edit job description
Responsibilities
- Authenticating email domains. Set up SPF record, DKIM, and DMARC
- Warm up multiple domains.
- Very experienced with Google Workspace Postmaster Tools.
- Plan, develop, and execute effective email & SMS marketing campaigns to promote the various products;
- Collaborate with cross-functional teams to develop and plan email & SMS marketing strategies to increase brand awareness and support the success of new product launches;
- Collaborate with cross-functional teams to develop and plan email marketing strategies for internal communications and overall employee experience.
- Manage and maintain an overall email/SMS calendar;
- Manage and develop audience segmentation strategies of the mailing lists by researching brand demographics to identify and target the key audiences by brand or division;
- Develop content that is aligned with the brand guidelines and with the brand’s overall marketing strategy while increasing customer engagement.
- Analyze the email & SMS marketing campaigns’ performance and report on key performance indicators such as conversion rates.
- Evaluate ongoing execution of email & SMS marketing campaigns to identify potential improvements, implement content changes to refine the subject matter, conduct A/B testing, and enhance the automated journeys;
- Manage post-mortem project reporting, analysis,s and recommendations;
- Ensure that emails & SMS follow the best practices while being compliant with email marketing regulations for the US, Canada, and Europe;
- Support the director of digital content in the development, planning, and management of strategies for digital tools;
- Support the day-to-day activities associated with all website operations efforts, including coordination of internal and external requests, content creation, update,e and upkeep of digital tools, and reporting as necessary;
- Stay on top of new practices, trends, and strategies employed by industry leaders to keep the email & SMS marketing campaigns fresh and innovative.
- Manage and develop a highly qualified team of email marketing professionals to ensure best-in-class execution of ABG’s email marketing & SMS strategy.
Skills and Requirements
- Bachelor’s degree in marketing, communications or a similar field
- Excellent English written and verbal communications is required; Bilingualism (French) is an asset
- 5+ years of relevant experience in email marketing or digital marketing
- Experience with email marketing automation platforms (such as HubSpot or Acoustic) is a requirement
- Proficiency with the MS Office Suite
- Basic HTML knowledge is an asset
- Previous experience with Salesforce is an asset
- Basic knowledge of Smartsheet or similar tools is an asset
Qualifications and Competencies
- Leadership and problem-solving skills
- Strong organizational and time management skills
- Thoroughness and attention to detail
- Ability to manage multiple requests and projects with competing priorities and deadlines
- Excellent written and verbal communication skills, as the candidate will produce content for emails and SMS
- Strong analytical skills with the ability to interpret data and deliver actionable insights
- Self-motivated with the ability to work independently, as well as in a group, to achieve team goals
- Software Development
Full-time
Edit job description