Head of Marketing

The Head of Marketing is responsible for driving brand awareness, increasing customer engagement, and boosting sales through effective marketing strategies. Their role encompasses strategic planning, campaign execution, performance analysis, and team leadership.

Key Responsibilities:

1. Marketing Strategy & Planning

• Develop and implement comprehensive marketing plans aligned with the company’s business goals.
• Conduct market research to identify customer trends, competitive positioning, and business opportunities.
• Create annual and quarterly marketing roadmaps detailing planned activities, timelines, and budget allocations.
• Develop pricing and promotional strategies to drive sales while maintaining profitability.
• Analyze industry trends and consumer insights to adapt marketing efforts.

2. Brand Management & Awareness

• Oversee the development of brand guidelines to ensure consistency across all marketing materials.
• Monitor and enhance the company’s brand image and reputation through strategic branding initiatives.
• Collaborate with the Creative and Brand Marketing teams to create compelling marketing assets.
• Ensure brand messaging consistency across all marketing channels (digital, print, in-store, etc.).
• Manage public relations (PR) efforts to improve brand visibility in the industry.

3. Digital & Social Media Marketing

• Develop and execute digital marketing campaigns (social media, SEO, email marketing, PPC).
• Monitor social media trends and engagement to optimize content strategies.
• Work with the Digital Marketing team to improve website traffic and online presence.
• Utilize Google Analytics, Meta Business Suite, and other digital tools to track performance.
• Oversee the creation of engaging content for social media, blogs, and newsletters.

4. Customer Engagement & Loyalty Programs

• Develop and manage customer loyalty programs to increase repeat business.
• Monitor and improve customer experience through feedback and surveys.
• Implement CRM (Customer Relationship Management) tools to track and personalize customer interactions.
• Plan and execute customer appreciation events and promotions to enhance engagement.
• Analyze customer behavior to create targeted marketing campaigns.

5. Campaign Development & Execution

• Plan and execute seasonal and promotional campaigns to drive sales.
• Manage the design and execution of marketing collateral, including flyers, posters, and online ads.
• Oversee the coordination of photoshoots and video content for marketing materials.
• Ensure all campaigns align with the restaurant’s brand identity and target audience.
• Monitor campaign performance metrics and adjust strategies as needed.

6. Revenue Growth & Sales Performance

• Set and track marketing-driven sales targets in collaboration with the Sales and Operations teams.
• Implement marketing initiatives to boost in-store and online sales.
• Analyze the ROI (Return on Investment) of marketing campaigns and optimize spending.
• Work with restaurant managers to promote best-selling products and limited-time offers.
• Partner with delivery platforms and third-party services to increase digital sales.

7. Partnership & Collaboration

• Identify and establish partnerships with influencers, food bloggers, and media outlets for brand promotion.
• Collaborate with suppliers and vendors to create co-branded marketing opportunities.
• Manage sponsorship and event partnerships to increase brand exposure.
• Build relationships with local businesses and communities to drive foot traffic.

8. Budget Management & Cost Control

• Develop and oversee the marketing budget to ensure cost-effective strategies.
• Optimize marketing spend by analyzing campaign performance and adjusting strategies.
• Ensure all marketing expenses align with the company’s financial goals.
• Negotiate advertising rates and vendor contracts to maximize value.

9. Performance Analysis & Reporting

• Track and analyze key marketing performance metrics (customer engagement, sales conversion, etc.).
• Prepare monthly and quarterly reports on marketing effectiveness and ROI.
• Utilize data-driven insights to optimize future campaigns.
• Identify areas for improvement and recommend adjustments to marketing strategies.

10. Leadership & Team Management

• Lead and mentor the marketing team, including Creative, Brand, and Digital Marketing staff.
• Assign tasks, set deadlines, and monitor performance to ensure efficient workflow.
• Provide training and professional development opportunities for the team.
• Foster a collaborative environment to encourage creativity and innovation.
• Conduct regular team meetings to align goals and discuss marketing strategies.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field (required).
• Master’s degree in marketing, Business (MBA), or a related discipline (preferred).
• 5-8 years of progressive experience in marketing, with at least 3 years in a managerial or leadership role.
• Experience in F&B hospitality, retail or consume brands is highly desirable.
• Proven track record in developing and executing marketing strategies across multiple channels.
• Hands-on experience in digital marketing tools, campaign management, and performance tracking.
• Strong grasp of sales metric, revenue-driving initiatives, and cross-functional collaboration
• Ability to translate marketing efforts into sales performance.
• Excellent communication and interpersonal skills.
• Strong project management skills with the ability to prioritize tasks and manage multiple campaigns simultaneously.

The Head of Marketing is responsible for driving brand awareness, increasing customer engagement, and boosting sales through effective marketing strategies. Their role encompasses strategic planning, campaign execution, performance analysis, and team leadership.

Key Responsibilities:

1. Marketing Strategy & Planning

• Develop and implement comprehensive marketing plans aligned with the company’s business goals.
• Conduct market research to identify customer trends, competitive positioning, and business opportunities.
• Create annual and quarterly marketing roadmaps detailing planned activities, timelines, and budget allocations.
• Develop pricing and promotional strategies to drive sales while maintaining profitability.
• Analyze industry trends and consumer insights to adapt marketing efforts.

2. Brand Management & Awareness

• Oversee the development of brand guidelines to ensure consistency across all marketing materials.
• Monitor and enhance the company’s brand image and reputation through strategic branding initiatives.
• Collaborate with the Creative and Brand Marketing teams to create compelling marketing assets.
• Ensure brand messaging consistency across all marketing channels (digital, print, in-store, etc.).
• Manage public relations (PR) efforts to improve brand visibility in the industry.

3. Digital & Social Media Marketing

• Develop and execute digital marketing campaigns (social media, SEO, email marketing, PPC).
• Monitor social media trends and engagement to optimize content strategies.
• Work with the Digital Marketing team to improve website traffic and online presence.
• Utilize Google Analytics, Meta Business Suite, and other digital tools to track performance.
• Oversee the creation of engaging content for social media, blogs, and newsletters.

4. Customer Engagement & Loyalty Programs

• Develop and manage customer loyalty programs to increase repeat business.
• Monitor and improve customer experience through feedback and surveys.
• Implement CRM (Customer Relationship Management) tools to track and personalize customer interactions.
• Plan and execute customer appreciation events and promotions to enhance engagement.
• Analyze customer behavior to create targeted marketing campaigns.

5. Campaign Development & Execution

• Plan and execute seasonal and promotional campaigns to drive sales.
• Manage the design and execution of marketing collateral, including flyers, posters, and online ads.
• Oversee the coordination of photoshoots and video content for marketing materials.
• Ensure all campaigns align with the restaurant’s brand identity and target audience.
• Monitor campaign performance metrics and adjust strategies as needed.

6. Revenue Growth & Sales Performance

• Set and track marketing-driven sales targets in collaboration with the Sales and Operations teams.
• Implement marketing initiatives to boost in-store and online sales.
• Analyze the ROI (Return on Investment) of marketing campaigns and optimize spending.
• Work with restaurant managers to promote best-selling products and limited-time offers.
• Partner with delivery platforms and third-party services to increase digital sales.

7. Partnership & Collaboration

• Identify and establish partnerships with influencers, food bloggers, and media outlets for brand promotion.
• Collaborate with suppliers and vendors to create co-branded marketing opportunities.
• Manage sponsorship and event partnerships to increase brand exposure.
• Build relationships with local businesses and communities to drive foot traffic.

8. Budget Management & Cost Control

• Develop and oversee the marketing budget to ensure cost-effective strategies.
• Optimize marketing spend by analyzing campaign performance and adjusting strategies.
• Ensure all marketing expenses align with the company’s financial goals.
• Negotiate advertising rates and vendor contracts to maximize value.

9. Performance Analysis & Reporting

• Track and analyze key marketing performance metrics (customer engagement, sales conversion, etc.).
• Prepare monthly and quarterly reports on marketing effectiveness and ROI.
• Utilize data-driven insights to optimize future campaigns.
• Identify areas for improvement and recommend adjustments to marketing strategies.

10. Leadership & Team Management

• Lead and mentor the marketing team, including Creative, Brand, and Digital Marketing staff.
• Assign tasks, set deadlines, and monitor performance to ensure efficient workflow.
• Provide training and professional development opportunities for the team.
• Foster a collaborative environment to encourage creativity and innovation.
• Conduct regular team meetings to align goals and discuss marketing strategies.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field (required).
• Master’s degree in marketing, Business (MBA), or a related discipline (preferred).
• 5-8 years of progressive experience in marketing, with at least 3 years in a managerial or leadership role.
• Experience in F&B hospitality, retail or consume brands is highly desirable.
• Proven track record in developing and executing marketing strategies across multiple channels.
• Hands-on experience in digital marketing tools, campaign management, and performance tracking.
• Strong grasp of sales metric, revenue-driving initiatives, and cross-functional collaboration
• Ability to translate marketing efforts into sales performance.
• Excellent communication and interpersonal skills.
• Strong project management skills with the ability to prioritize tasks and manage multiple campaigns simultaneously.