Business Intelligence Manager, Marketing (Open to Sr Manager level)

Why Birdeye?

Once upon a time, local businesses could attract customers through advertising and word of mouth. But today consumers choose businesses based on online reputation and digital experiences. The modern marketer must deliver exceptional experiences that create repeat customers, and they need a platform that can do this at scale. Local businesses often struggle to overcome the complexity and inefficiencies that come from using multiple applications to manage and optimize their marketing and customer experience operations. They often find that their use of fragmented point solutions keeps them from achieving true customer insights - and from acting upon them in real time.

This is the challenge that Birdeye solves with its all-in-one reputation and customer experience platform. More than 90,000 local businesses and brands use Birdeye to be found online through local listings and reviews; engage with consumers through webchat, text, and social media messaging; collect digital payments; and gain insights to improve customer experience with survey, ticketing and benchmarking tools.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo and in 2021, our CEO and Co-founder was named 2021 EY Entrepreneur of the Year. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, and World Innovation Lab - and recently closed a $60 million Series C funding round led by Accel-KKR, a leading technology-focused investment firm. Learn more at birdeye.com.

What You’ll Do

Birdeye is looking for a driven business insights professional who will play a key role in the reporting and forecasting of business activities in addition to providing key analytics in support Birdeye’s global marketing organization. The role will be responsible for collecting, validating, analyzing, and communicating operational data to drive key business decisions and efficiency in growing the marketing team. The successful candidate shall be working closely with our international marketing leaders hence, he or she will be asked to work during US working hours.

Responsibilities

• The BI Senior Manager / Manager shall provide reporting and analytics support for management to gain insights that are backed by data.
• Successful candidate is expected to have excellent business acumen, quantitative and technical skills, and can speak intelligently about the company’s strategy and help us achieve operational excellence.
• Monitor and manage key revenue and marketing funnel metrics to drive marketing spend efficiency & revenue growth
• Actively identify possible issues in the marketing funnel and collaborate with the leaders of marketing and sales to develop action plans.
• Actively address areas for improvement in marketing procedures, data gathering, and analytical models
• Create prediction models that campaign owners can utilize to calculate ROAS, CAC and payback period
• Maintain marketing reports and use our data to communicate performance, areas for improvement, and shared achievements or failures.
• Participate in building dashboards to transform huge datasets into insights that the marketing team can use for both proactive and reactive purposes.
• Work closely with sales and marketing leaders on reporting and analysis needs
• Develop and monitor periodic full funnel performance of the sales and marketing organizations
• Perform ad hoc analysis as necessary to drive improvements in the customer success organization
• Work synergistically with cross-functional partners and stakeholders

Requirements

• At least 6+ years of experience in Business Insights, Marketing Operations or Analytics, or Go-To-Market (GTM) Analytics with the ability to easily manipulate and combine massive data volumes from different Marketing data sources
• Familiarity in several marketing attribution techniques
• Hands-on experience in using Salesforce as CRM
• Familiarity with marketing technologies, highly preferred
• Experience with SQL, Python, Data Visualization (Tableau, Power BI) and machine learning a huge plus
• SaaS, B2B experience particularly in a US-based multinational, a huge plus
• BA or BS in a quantitative field (Business Administration, Marketing, Economics, Mathematics, Actuarial Science, Management Science, Finance, etc.)
• High proficiency with Microsoft Word, Excel, and PowerPoint (or their G-Suite counterparts)
• Excellent oral and written communication skills including listening and presentation skills
• Ability to motivate change and influence individuals at all levels of the organization
• Ability to assemble, interpret and apply critical thinking to data to help in decision-making
• Ability to think and influence both at the strategic and execution level
• Ability to efficiently prioritize multiple tasks and projects simultaneously
• Self-motivated individual who is always looking for opportunities to optimize processes
• Excellent communication skills and the ability to communicate data-driven stories to audiences of all levels
• Results-driven, resourceful, inventive, meticulous, and well-organized
• Strong analytical, organization, problem-solving and follow-through skills
• Ability to craft a cohesive story and extract insights by working with data and numbers.
• Ability to perform well in a fast-paced, high-growth, deadline-driven workplace.
• Positive, can-do attitude
• Strong attention to detail

Successful candidate will report in PST hours or hybrid UK/PST hours, depending on the evolving needs of the business, and remote work setup.

Why You’ll Join Us

At Birdeye, we seek to innovate and to be the #1 product in our category, which means we continually raise the bar to deliver meaningful results for ourselves and our customers. Our quality is world-class. We deliver what we commit and roll up our sleeves and get work done.

Working at Birdeye means being part of a tight-knit community that helps you succeed and celebrates your wins! We find strength in diversity and inclusion, actively seek different points of view, and ask everyone to be their authentic self at all times.

Why Birdeye?

Once upon a time, local businesses could attract customers through advertising and word of mouth. But today consumers choose businesses based on online reputation and digital experiences. The modern marketer must deliver exceptional experiences that create repeat customers, and they need a platform that can do this at scale. Local businesses often struggle to overcome the complexity and inefficiencies that come from using multiple applications to manage and optimize their marketing and customer experience operations. They often find that their use of fragmented point solutions keeps them from achieving true customer insights - and from acting upon them in real time.

This is the challenge that Birdeye solves with its all-in-one reputation and customer experience platform. More than 90,000 local businesses and brands use Birdeye to be found online through local listings and reviews; engage with consumers through webchat, text, and social media messaging; collect digital payments; and gain insights to improve customer experience with survey, ticketing and benchmarking tools.

Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of industry experts and innovators from Google, Amazon, Salesforce, and Yahoo and in 2021, our CEO and Co-founder was named 2021 EY Entrepreneur of the Year. Birdeye is backed by the who’s who of Silicon Valley - Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, and World Innovation Lab - and recently closed a $60 million Series C funding round led by Accel-KKR, a leading technology-focused investment firm. Learn more at birdeye.com.

What You’ll Do

Birdeye is looking for a driven business insights professional who will play a key role in the reporting and forecasting of business activities in addition to providing key analytics in support Birdeye’s global marketing organization. The role will be responsible for collecting, validating, analyzing, and communicating operational data to drive key business decisions and efficiency in growing the marketing team. The successful candidate shall be working closely with our international marketing leaders hence, he or she will be asked to work during US working hours.

Responsibilities

• The BI Senior Manager / Manager shall provide reporting and analytics support for management to gain insights that are backed by data.
• Successful candidate is expected to have excellent business acumen, quantitative and technical skills, and can speak intelligently about the company’s strategy and help us achieve operational excellence.
• Monitor and manage key revenue and marketing funnel metrics to drive marketing spend efficiency & revenue growth
• Actively identify possible issues in the marketing funnel and collaborate with the leaders of marketing and sales to develop action plans.
• Actively address areas for improvement in marketing procedures, data gathering, and analytical models
• Create prediction models that campaign owners can utilize to calculate ROAS, CAC and payback period
• Maintain marketing reports and use our data to communicate performance, areas for improvement, and shared achievements or failures.
• Participate in building dashboards to transform huge datasets into insights that the marketing team can use for both proactive and reactive purposes.
• Work closely with sales and marketing leaders on reporting and analysis needs
• Develop and monitor periodic full funnel performance of the sales and marketing organizations
• Perform ad hoc analysis as necessary to drive improvements in the customer success organization
• Work synergistically with cross-functional partners and stakeholders

Requirements

• At least 6+ years of experience in Business Insights, Marketing Operations or Analytics, or Go-To-Market (GTM) Analytics with the ability to easily manipulate and combine massive data volumes from different Marketing data sources
• Familiarity in several marketing attribution techniques
• Hands-on experience in using Salesforce as CRM
• Familiarity with marketing technologies, highly preferred
• Experience with SQL, Python, Data Visualization (Tableau, Power BI) and machine learning a huge plus
• SaaS, B2B experience particularly in a US-based multinational, a huge plus
• BA or BS in a quantitative field (Business Administration, Marketing, Economics, Mathematics, Actuarial Science, Management Science, Finance, etc.)
• High proficiency with Microsoft Word, Excel, and PowerPoint (or their G-Suite counterparts)
• Excellent oral and written communication skills including listening and presentation skills
• Ability to motivate change and influence individuals at all levels of the organization
• Ability to assemble, interpret and apply critical thinking to data to help in decision-making
• Ability to think and influence both at the strategic and execution level
• Ability to efficiently prioritize multiple tasks and projects simultaneously
• Self-motivated individual who is always looking for opportunities to optimize processes
• Excellent communication skills and the ability to communicate data-driven stories to audiences of all levels
• Results-driven, resourceful, inventive, meticulous, and well-organized
• Strong analytical, organization, problem-solving and follow-through skills
• Ability to craft a cohesive story and extract insights by working with data and numbers.
• Ability to perform well in a fast-paced, high-growth, deadline-driven workplace.
• Positive, can-do attitude
• Strong attention to detail

Successful candidate will report in PST hours or hybrid UK/PST hours, depending on the evolving needs of the business, and remote work setup.

Why You’ll Join Us

At Birdeye, we seek to innovate and to be the #1 product in our category, which means we continually raise the bar to deliver meaningful results for ourselves and our customers. Our quality is world-class. We deliver what we commit and roll up our sleeves and get work done.

Working at Birdeye means being part of a tight-knit community that helps you succeed and celebrates your wins! We find strength in diversity and inclusion, actively seek different points of view, and ask everyone to be their authentic self at all times.