Company Description:
Memory Ventures is a pioneering company driving exceptional customer experiences through its diverse portfolio of brands. With a strong emphasis on quality and customer satisfaction, each brand within our portfolio is committed to exceeding client expectations and setting new industry standards.
Job Description:
We are looking for a highly skilled and solutions-oriented Paid Media Specialist to join our dynamic team. This individual will be responsible for leading and executing paid media strategies across multiple platforms to drive growth, optimize performance, and ensure continuous improvement. The ideal candidate will be a subject-matter expert in Google Ads and Meta Ads (Facebook & Instagram), with proven experience in managing campaigns on these platforms. Additional experience with Amazon, Walmart, and Target advertising will be a significant advantage but not required,, as well as familiarity with Pinterest, Yelp, LinkedIn, and TikTok ads.
Key Responsibilities:
- Lead the strategy, execution, and optimization of paid media campaigns across Google Ads and Meta Ads, with the possibility of expanding to additional platforms such as Amazon, Walmart, Target, Pinterest, Yelp, LinkedIn, and TikTok.
- Develop and implement paid media strategies across our portfolio of brands to maximize performance and drive growth.
- Continuously monitor and analyze key performance indicators (KPIs) to ensure campaigns are meeting goals and delivering strong ROI.
- Provide monthly data reporting and analysis on campaign results, offering insights and recommendations for optimization and performance improvement.
- Collaborate with cross-functional teams to align paid media efforts with overall marketing and business objectives.
- Stay up-to-date with the latest trends, tools, and best practices in paid media advertising to maintain a competitive edge in the market.
Qualifications:
- Proven experience managing paid media campaigns on Google Ads and Meta Ads (Facebook & Instagram) is essential.
- Experience with Amazon, Walmart, and Target advertising platforms is highly preferred.
- Familiarity with Pinterest, Yelp, LinkedIn, and TikTok advertising is a plus.
- Strong analytical skills, with the ability to track, report, and optimize campaign performance based on data insights.
- Results-driven with a focus on driving growth, optimizing ad spend, and maximizing ROI.
- Excellent communication and collaboration skills to work across multiple teams and stakeholders.
- Solutions-oriented with a proactive approach to problem-solving and campaign management.
- Ability to work independently and manage multiple projects in a fast-paced environment.
Preferred Skills:
- Experience in eCommerce or retail-focused advertising.
- Familiarity with A/B testing, landing page optimization, and other growth tactics.
- Strong understanding of customer journey and paid media funnel strategies.
Why Join Memory Ventures?
- Be part of a global team dedicated to innovation and excellence.
- Opportunity to work remotely with flexible hours.
- Engage with diverse brands, industries, and creative projects.
- Contribute to a collaborative and supportive work culture.
Company Description:
Memory Ventures is a pioneering company driving exceptional customer experiences through its diverse portfolio of brands. With a strong emphasis on quality and customer satisfaction, each brand within our portfolio is committed to exceeding client expectations and setting new industry standards.
Job Description:
We are looking for a highly skilled and solutions-oriented Paid Media Specialist to join our dynamic team. This individual will be responsible for leading and executing paid media strategies across multiple platforms to drive growth, optimize performance, and ensure continuous improvement. The ideal candidate will be a subject-matter expert in Google Ads and Meta Ads (Facebook & Instagram), with proven experience in managing campaigns on these platforms. Additional experience with Amazon, Walmart, and Target advertising will be a significant advantage but not required,, as well as familiarity with Pinterest, Yelp, LinkedIn, and TikTok ads.
Key Responsibilities:
- Lead the strategy, execution, and optimization of paid media campaigns across Google Ads and Meta Ads, with the possibility of expanding to additional platforms such as Amazon, Walmart, Target, Pinterest, Yelp, LinkedIn, and TikTok.
- Develop and implement paid media strategies across our portfolio of brands to maximize performance and drive growth.
- Continuously monitor and analyze key performance indicators (KPIs) to ensure campaigns are meeting goals and delivering strong ROI.
- Provide monthly data reporting and analysis on campaign results, offering insights and recommendations for optimization and performance improvement.
- Collaborate with cross-functional teams to align paid media efforts with overall marketing and business objectives.
- Stay up-to-date with the latest trends, tools, and best practices in paid media advertising to maintain a competitive edge in the market.
Qualifications:
- Proven experience managing paid media campaigns on Google Ads and Meta Ads (Facebook & Instagram) is essential.
- Experience with Amazon, Walmart, and Target advertising platforms is highly preferred.
- Familiarity with Pinterest, Yelp, LinkedIn, and TikTok advertising is a plus.
- Strong analytical skills, with the ability to track, report, and optimize campaign performance based on data insights.
- Results-driven with a focus on driving growth, optimizing ad spend, and maximizing ROI.
- Excellent communication and collaboration skills to work across multiple teams and stakeholders.
- Solutions-oriented with a proactive approach to problem-solving and campaign management.
- Ability to work independently and manage multiple projects in a fast-paced environment.
Preferred Skills:
- Experience in eCommerce or retail-focused advertising.
- Familiarity with A/B testing, landing page optimization, and other growth tactics.
- Strong understanding of customer journey and paid media funnel strategies.
Why Join Memory Ventures?
- Be part of a global team dedicated to innovation and excellence.
- Opportunity to work remotely with flexible hours.
- Engage with diverse brands, industries, and creative projects.
- Contribute to a collaborative and supportive work culture.