Marketing Associate

Position: Marketing Associate

Department: Business Office

Section: Marketing

Reports to: Business Office Section Head

Job Overview:

The Marketing Associate is a professional who coordinates all the marketing activities and initiatives of the company. He/She conducts market research, carries out promotional campaigns, identifies target audiences and evaluates current trends. The Marketing Associate will collaborate closely with cross-functional teams, including sales, lead generation and customer success office to ensure cohesive and effective marketing efforts.

Responsibilities:

• Implements marketing plans that include print, broadcast, and online content.
• Creates branded advertising campaigns, and supports the marketing and design teams by coordinating and collating content.
• Sets up tracking systems for marketing campaigns and online activities.
• Conducts market research to identify marketing opportunities and negotiate media coverage.
• Traffics all advertising efforts to appropriate channels.
• Develops and manages all internal communication systems.
• Creates, maintains and strengthens the organization’s overall brand through all media avenues.
• Organizes and streamlines service offerings into user-friendly concepts.
• Manages print contractors and other promotional vendors.
• Maintains strict confidentiality of sensitive information.
• Simplifies complex data into a user-friendly format such as graphs, charts, and other visual aids for clients and management.
• Assists the Sales Team in lead generation activities.
• Performs additional tasks that are related to the department.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration or related field (essential).
• At least 3-5 years of experience in content management, creative writing, advertising concepts, and media negotiations.
• Experienced in B2B marketing is preferred.
• Experience with email marketing creation.
• Has an extensive knowledge in social media marketing.
• Proficiency in digital marketing tools and platforms (e.g., Google Analytics, SEO/SEM, email marketing software).
• Critical thinker with strong problem-solving and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Expert knowledge of Content Management Systems (CMS).
• Solid organizational skills and detail-oriented.
• Ability to work under pressure and meet strict deadlines.
• A creative mind with superb written and verbal communication skills.
• Ability to simplify complex information into a user-friendly format.
• Must be a Filipino citizen living in the Philippines.

Additional Requirements:

• Stable internet connection and working laptop since this is a hybrid setup.
• Occasional travel may be required for events, meetings, or conferences.