Paid Search and Paid Social Specialist

GrowthAssistant is looking for a Paid Search and Paid Social Specialist for our growth marketing team. This teammate will play a pivotal role in executing and optimizing our paid social media campaigns across various platforms such as Facebook, Instagram, and Google. This position requires a blend of creativity, analytical prowess, and a keen understanding of digital trends to reach and engage our target audience effectively.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career.

The Benefits

• Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Offs
• Health Insurance Card
  
  

The Role

• Launch and optimize Meta and Google ad campaigns, including A/B testing to identify successful strategies and drive business results.
• Independently manage and refine campaigns across various Google formats (e.g., Search, Display, PMax, Shopping, Video) based on data trends such as ROAS, CTR, and CPM.
• Monitor, track, and report on ad performance, addressing challenges and proactively communicating findings to clients.
• Develop and test new ad copy and assets for emerging products or services, and assist in establishing new ad channels.
• Apply SEO best practices for keyword optimization and collaborate with cross-functional teams to collect ad content and assets.
  
  

The Requirements

• 2+ years of Google ads experience with Display & YouTube Ads.
• Support paid media on Meta, TikTok, and LinkedIn
• Understanding of and experience calculating ROAS, CTR, CPM, and other important paid media KPIs and metrics
• Experience building reports in Excel or Google Sheets to show paid media trends in real time, and over time across campaigns
• Monitoring & optimizing ad spend budget per day, week, and month, making budget allocation adjustments based on data - per client direction
• Proficiency in fluent English written and verbal communication
• Proactive daily communication through Slack/IM, email, and video calls
• Proven success partnering with U.S. based clients in past roles
• Ability to work EST - with overtime opportunities from October - December (peak season) Client would like some weekend coverage Q4
  
  

Nice-to-Have

• Familiarity with Gmail and Slack for internal comms
  
  

We are looking for someone who wants to grow as part of a team. Ideal candidates desire to learn and grow, take on more responsibilities along the way, and be resourceful enough to gather enough information to help provide accurate analysis and insights. Join our team now!