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(Dayshift, Work from Home) LinkedIn Lead Generation Specialist / Cold Email Marketer

Salary undisclosed

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Job Title: LinkedIn Lead Generation/Cold Email Marketing Specialist

Schedule: Full time; AU-Dayshift, 40 hours per week

Job Overview:

We are looking for a skilled Cold Email Marketer cum LinkedIn Lead Generation specialist to develop and execute effective cold email campaigns and leverage LinkedIn for lead generation. The ideal candidate will have a proven track record in crafting compelling email content, managing email outreach campaigns, and utilizing LinkedIn to connect with potential leads and decision-makers.

Qualifications

  • 3-4 years of proven experience in cold email marketing and LinkedIn lead generation, preferably in a B2B environment.
  • Strong understanding of email marketing platforms (e.g., Mailchimp, HubSpot) and LinkedIn tools (e.g., Sales Navigator).
  • Excellent writing and communication skills, with the ability to craft compelling messages and adapt tone and style for different audiences.
  • Proficiency in analyzing campaign performance metrics and using data to drive decisions.
  • Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.
  • Detail-oriented with strong organizational and time-management skills.
  • Familiarity with CRM systems and marketing automation tools is a plus.

Preferred Skills

  • Experience with A/B testing and optimizing email campaigns for better performance.
  • Knowledge of SEO and content marketing principles.
  • Previous experience in the education or e-learning industry is advantageous.

Take these hiring pre-requisites to get ahead of the hiring process:

  1. Personality test: https://rb.gy/ei1n7p
  2. Send your resume/CV, detailing your relevant experience, and any examples of successful campaigns you’ve managed with the subject line “Cold Email Marketer & LinkedIn Lead Generation Specialist Application - [Your Name].” and your Personality Test result to [email protected]

JOB DETAILS AS FOLLOWS :

Key Responsibilities - Cold Email Marketing:

  • Design, implement, and manage cold email campaigns to generate leads and drive engagement.
  • Develop email content strategies and write persuasive, targeted email copy.
  • Conduct A/B testing on email campaigns to optimize open rates, click-through rates, and conversions.
  • Analyze campaign performance metrics and generate reports to assess effectiveness and recommend improvements.
  • Maintain and segment email lists to ensure targeted messaging and compliance with various online regulations.

LinkedIn Lead Generation:

  • Develop and execute LinkedIn outreach strategies to connect with potential leads and build relationships with key decision-makers.
  • Create and optimize LinkedIn profiles, company pages, and posts to enhance visibility and credibility.
  • Use LinkedIn tools and features to identify and connect with relevant prospects, including advanced search and LinkedIn Sales Navigator.
  • Manage and track LinkedIn messaging campaigns and follow-ups to maximize response rates and conversions.
  • Monitor LinkedIn analytics and metrics to evaluate campaign performance and adjust strategies as needed.

Collaboration and Reporting:

  • Work closely with the sales and marketing teams to align lead generation efforts with overall business goals and strategies.
  • Share insights and feedback from email and LinkedIn campaigns to inform future marketing initiatives.
  • Stay updated with industry trends, tools, and best practices related to email marketing and LinkedIn lead generation.

Benefits

  • Competitive salary and performance-based bonuses.
  • Permanent work from home.
  • Aussie morning shift.
  • HMO on your first year of tenure
  • Collaborative and innovative work environment.
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