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A public relations (PR) manager's job description includes:
- Developing a marketing communications plan: This includes creating a strategy, goals, budget, and tactics.
- Building and maintaining media relationships: This involves identifying contacts, pitching stories, and securing media opportunities.
- Creating innovative PR strategies: This can include creating unique events and community activities to engage the public.
- Crisis management: This involves implementing strategies to address the public while maintaining the organization's integrity.
- Event planning: This can include planning press conferences, exhibitions, open days, and press tours.
- Managing media inquiries: This can include managing inquiries from media, individuals, and other organizations.
- Writing and distributing press releases: This can include writing press releases and company-related news.
- Managing social media: This can include managing and sharing content with users on social media sites.
- Analyzing media coverage: This can include analyzing media coverage.
- Speaking publicly: This can include speaking publicly at interviews, press conferences, and presentations.
PR managers should have excellent communication and writing skills, as well as excellent organizational skills.
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