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Public Relations Director

Salary undisclosed

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A public relations (PR) manager's job description includes:

  • Developing a marketing communications plan: This includes creating a strategy, goals, budget, and tactics.
  • Building and maintaining media relationships: This involves identifying contacts, pitching stories, and securing media opportunities.
  • Creating innovative PR strategies: This can include creating unique events and community activities to engage the public.
  • Crisis management: This involves implementing strategies to address the public while maintaining the organization's integrity.
  • Event planning: This can include planning press conferences, exhibitions, open days, and press tours.
  • Managing media inquiries: This can include managing inquiries from media, individuals, and other organizations.
  • Writing and distributing press releases: This can include writing press releases and company-related news.
  • Managing social media: This can include managing and sharing content with users on social media sites.
  • Analyzing media coverage: This can include analyzing media coverage.
  • Speaking publicly: This can include speaking publicly at interviews, press conferences, and presentations.
  • PR managers should have excellent communication and writing skills, as well as excellent organizational skills.