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SEO Specialist with Expertise in Backlinks for a Niche Home Service Industry

Salary undisclosed

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Are you a results-driven SEO specialist with a passion for helping local businesses dominate their online space? We are a niche leader in the home service industry, providing unmatched website development and social media campaigns for our clients. We’re looking for an SEO expert to help us and our clients improve visibility, drive traffic, and secure top search rankings. If you’re a proactive SEO professional who excels at backlink building and guest posting, we’d love to meet you!

Responsibilities

SEO Strategy & Execution: Develop and implement customized SEO strategies focused on local search, targeting high-impact keywords and optimizing website content.

Backlink Building: Research, create, and manage a strong backlink strategy, including outreach for guest posts, partnerships, and other white-hat link-building techniques.

Keyword Research & Analysis: Perform in-depth keyword research to identify opportunities for high-ranking content in our niche and for our clients.

On-Page & Technical SEO: Optimize content for search engines, ensuring SEO best practices in website structure, meta tags, image optimization, and other on-page elements.

Performance Monitoring: Track, analyze, and report on SEO performance metrics, using insights to adjust strategies and improve rankings.

Collaboration: Work closely with our development and design teams to ensure SEO requirements are integrated into all website builds and updates.


Qualifications

Proven Experience in SEO: Minimum of 2 years of experience specializing in SEO, with a strong portfolio of results (local SEO preferred).

Link-Building Expertise: Demonstrated success in building quality backlinks, including experience with guest posting, outreach, and partnerships.

Familiarity with SEO Tools: Proficiency in tools like Ahrefs, SEMrush, Moz, or similar for competitor analysis, keyword tracking, and backlink monitoring.

Understanding of Web Design Basics: Basic knowledge of WordPress and SEO plugins (Yoast, Rank Math) to collaborate effectively with the development team.

Analytical Mindset: Ability to interpret data, derive insights, and make informed decisions to improve SEO performance.

Strong Communication Skills: Capable of crafting outreach messages, writing SEO-friendly content, and communicating effectively with internal teams and external partners.